1. Working Title:
Coca Cola Radio Advert
What is it called? This can change if you think of something better later
Target Platform:
Radio
What media platform/platforms would you release the product on?
Genre:
Summer, Family
What sort of a media product is it?
Language / Territories
English, Great Britain, US, Australia
It would be suitable for a worldwide audience across the world and its main target is 16-19 year
olds because they would want to go somewhere paradise.
What countries would you release it in? Would it be suitable worldwide or is it targeted at a specific
population? Is it unsuitable for any cultures or beliefs?
Synopsis / Treatment / Story / How the game plays:
What is your product about? Discuss how it works to communicate a message to the audience?
What is the main message?
A family is having fun on the beach until they get thirsty and drink a Coca Cola to realise its
paradise.
We communicate it by having a voice over and sound effects to give the audience a real
sense of where these people are and what they are doing.
One Line SalesPitch:
Paradise is what you make it
Sum up your product in one sentence
Style (similar products and graphical style):
What product is yours similar to? Why have you used it for inspiration?
Discuss this in relation to conventions and art style
It’s similar to other coca cola, when they advertise it on the beach, they make sound like
paradise, and also it would be different in that the idea of the advert would be different, by it
being set on a beach instead of being at a beach party.
Audience:
Who is your audience? Be very detailed; age, gender, social status, psychographic etc
Why would your product appeal to this person?
The audience is between 16-19yrs, and it’s is both gender, because both
Who is your audience? Be very detailed; age, gender, social status, psychographic etc
Why would your product appeal to this person?
Because everyone would have hear of coca cola, and they would drink coke at some point
and realise what we are talking about in the radio advert. Also most teenagerswould want to
go somewhere in paradise. It would appeal to the audience because a lot of them would
want to go somewhere in paradise for their holiday.
2. Legal & Ethical Considerations:
Think about any offensive material you will include?
Will you restrict younger audiences engaging with it?
Will it offend any social groups/religions/ethnicities?
How will you ensure you do not offend anyone?
Is your product using characters/names/logos of existing ones?
Will your product be sufficiently different from existing ones to not get sued for copyright
infringement and how have you achieved this?
It won’t offend anyone and it suitable for people of all ages, it will be different from all the
other coca cola, and it’s also not using anyone names during the radio advert. The advert
will be different to other advert that have been on during the past. The product use the coca
cola name to get across to people what we are advertising.
