This proposal outlines a gaming news and discussion website called UNite. The purpose is to entertain and inform users about gaming news, esports, fan art, and upcoming games. Content will include gaming news, discussions in email forums, and comparisons of gaming consoles. The target audience is males and females ages 7 and up from middle to upper-middle social classes. Legal considerations include deciding how to handle potentially offensive game content and discussions, and ensuring proper use of intellectual property from existing games.

1. Proposal
1
Working Title:
UNite
Product’s Purpose:
The purpose it to entertain and to inform about gaming news.
Genre:
Gaming.
Content
The product will include many items be, all things gaming. So your likely to see esports news, fan
art of specific games, games to look for during 2018, etc.
There will be places where ‘discussions’ will take place by emailing your question (hypothetically).
So that other gamers can interact outside of the games. It will compare different consoles and the
current market for them.
Audience:
7+
All Genders
B-D Social Status.
Belonger
This would appeal to the audience because anyone should be able to do anything so these people
believe the same thing.
Legal & Ethical Considerations:
Think about any offensive material you will include? Some of the games could be 18+.
Will you restrict younger people using/accessing it? I wouldn’t because people should be able to
experience everything no matter the age.
Will it offend any social groups/religions/ethnicities? Some games rely on the comedic side of the
game and some games do include jokes about certain groups.
How will you ensure you do not offend anyone? Restrict and censor the things that would be
considered as insensitive.
Are you using characters/names/logos of existing products/IPs? Yes because its hard to talk about
games without references.