Business Research survey

2. Viewers’ Satisfaction of satellite channel
“A study on Bangla Vision”

3. Submitted to:
Md. Moniruzzaman Khan
Assistant Professor
Faculty of Business Administration
Eastern University
Submitted by:
Jasfia Khanam Fama
ID: 133200105
Group: 2
Faculty of Business Administration
Eastern University

4. OBJECTIVE OF THE RESEARCH:
• “The study aims to identify
the viewers’ preference of
Bangla vision TV channel”.
• To identify the Culture of the family influence
on choosing satellite TV channel.
• To identify the viewers satisfaction of drama.
• To identify the viewers satisfaction of news.
• To identify the viewers satisfaction of
magazine programs.
• To identify the viewers satisfaction of Live
shows.
• To identify the competitive scenario of Bangla
vision TV channel.
• To identify its brand value.

5. .METHODOLOGY:
 Primary data:
We collect primary data from distributing
questionnaires about 40 respondents in Eastern
university campus.
 Secondary data: I have gathered Secondary data
from:
 The analysis of Bangla vision’s pdf files,
 Annual reports of Bangla vision TV channel ,
 using the website of Wikipedia and www.bangla
vision.com.

6. ANALYSIS OF SURVEY: PIE CHARTS

8. FREQUENCY TABLES:
Compares to other TV channel Bangla Vision is more popular
Freque
ncy
Percent Valid
Percent
Cumulati
ve
Percent
Valid
Strongly
agree
19 47.5 47.5 47.5
Agree 12 30.0 30.0 77.5
Neutral 5 12.5 12.5 90.0
Disagree 4 10.0 10.0 100.0
Total 40 100.0 100.0
Advertising campaign for this channel is frequent
Freque
ncy
Percent Valid
Percent
Cumulati
ve
Percent
Valid
Strongly
agree
15 37.5 37.5 37.5
Agree 12 30.0 30.0 67.5
Neutral 8 20.0 20.0 87.5
Disagree 5 12.5 12.5 100.0
Total 40 100.0 100.0
Do you think Bangla vision TV channel media coverage have good and
skilled employees
Frequen
cy
Percent Valid
Percent
Cumulative
Percent
Valid
Strongly
agree
9 22.5 22.5 22.5
Agree 14 35.0 35.0 57.5
Neutral 9 22.5 22.5 80.0
Disagree 8 20.0 20.0 100.0
Total 40 100.0 100.0

9. ANALYSIS OF CORRELATION:
Correlations
The shows
broadcast on
this channel is
informative for
me
The news
telecast on
Bangla vision
TV channel
provide
competitive
scenario of the
whole world
The shows broadcast on
this channel is informative
for me
Pearson Correlation 1 .345*
Sig. (2-tailed) .029
N 40 40
The news telecast on
Bangla vision TV channel
provide competitive
scenario of the whole
world
Pearson Correlation .345* 1
Sig. (2-tailed) .029
N 40 40
*. Correlation is significant at the 0.05 level (2-tailed).
Here two variables that the
news which represents the whole
world scenario and it is
informative for the viewers’’ are
positively correlated.
Where,
(r=.345, p=.029)
 There is moderate relation
between these two variables
which is significant.
We will accept H1 and reject H0.

10. ANALYSIS OF REGRESSION:
Model Summary
Model R R Square Adjusted R
Square
Std. Error of
the Estimate
1 .101a .010 -.016 1.18351
a. Predictors: (Constant), The media has brought any
Change in their lifestyle
ANOVAa
Model Sum of
Squares
df Mean
Square
F Sig.
1
Regress
ion
.548 1 .548 .392 .535b
Residual 53.227 38 1.401
Total 53.775 39
Table: 2Table: 1
In above Table: 1 the R is
multiple correlation coefficient,
its value is 0.101
The significant level in ANOVA
Table: 2 show that the
combination of variables
significantly predicts the
dependent variable.

11. Coefficientsa
Model Unstandardized
Coefficients
Standar
dized
Coeffici
ents
t Sig.
B Std.
Error
Beta
1
(Constant) 2.155 .471
4.57
7
.000
The media
has brought
any Change
in their
lifestyle
.105 .168 .101 .626 .535
a. Dependent Variable: The advertisements & programs telecast on
Bangla vision TV channel play an important role to change the
conservative view of the people in rural area
Table: 2

12. FINDINGS:
 Almost all of the respondents said that they are watched Bangla vision
TV channel.
 Most of the respondents spend about more than 2 hours for watching TV
channel.
 Maximum of the respondents strongly agreed that Compares to other TV
channel Bangla Vision is more popular.
 Most of the respondents agreed that Advertising campaign for this
channel is frequent.
 Almost half of the respondent strongly agreed to that Cultural functions
sponsoring by Bangla vision are organized on this days.
 Most of the people are neutral that they are satisfied for its network
coverage.
 Maximum people are neutral that Bangla vision TV channel is available
in all districts of Bangladesh.
 Maximum of the respondent agrees that the news provided by Bangla
vision TV channels are always correct.

13. RECOMMENDATIONS:
 Bangla vision Channel should go for more publicity.
 Bangla vision channel should modify their logo.
 Bangla vision channel should add more value added
service.
 Bangla vision channel should go for more publicity.
 Bangla vision channel should improve their programs.
 Bangla vision channel should develop the news and
should telecast more English news bulletin.
 Bangla vision should develop their daily soaps.
 More and more reality shows and talk shows should be
telecast by Bangla vision.
 Bangla vision TV channel should improve more education
related programs etc.

14. CONCLUSION:
 Among The list of Bangla entertainment and News
TV channel, Bangla vision TV has gained goodwill
through delivering timely News Bulletin, Drama,
Music, Cinema, serials, talk shows, etc. This TV
channel always provide real and latest current issues
to the viewers with better parental control technology
on screen. Today this unique television channel sets
itself apart from its competitors while being inspired
with the Bengali culture, engraving it among many
and thus maintaining its status as the leader in the
Bangladeshi media scenario. The most colorful
program and the best program quality keep it distinct
compare with other satellite channels.