Abp ananda research snapshot wk 3212

1. ABP ANANDA
Week 32’2012
New TG – CS ABC 15+
Market – West Bengal

2. Reach – CS 4+ & CS 15+ Yrs
24 GHANTA ABP Ananda News Time Bangla
Kolkata TV RPLUS Mahuaa Khobor
8000
7000 6653 6704
6000 5626 5842
5203
Reach'000
4847
5000 4569 4262
4000
3000 2481
2193
2000
1000
150 138
0
CS 4+ YRS CS 15+ YRS
TAM Peoplemeter System Market: WB

3. SEC Wise Share
Channel SEC A SEC B SEC C SEC DE
Universe 16% 23% 23% 38%
24 GHANTA 33% 23% 18% 29%
ABP Ananda 32% 29% 33% 23%
Kolkata TV 17% 13% 29% 16%
Mahuaa Khobor 0% 0% 0% 1%
News Time Bangla 12% 12% 13% 18%
RPLUS 6% 23% 8% 14%
*Age 15+ Yrs
Share of Bangla News channels in different Socio Economic Groups
TAM Peoplemeter System Market: WB

4. Age group Wise
Channel CS 15 - 24 CS 25 - 34 CS 35 - 44 CS 45 - 54 CS 55+
Universe 23% 23% 18% 16% 20%
24 GHANTA 22% 30% 23% 21% 25%
ABP Ananda 33% 39% 27% 29% 25%
Kolkata TV 23% 12% 22% 21% 20%
Mahuaa Khobor 0% 0% 0% 0% 0%
News Time Bangla 12% 10% 18% 16% 11%
RPLUS 10% 8% 10% 13% 18%
Share of Bangla News channels in different Age Groups
TAM Peoplemeter System Market: WB

5. Gender Wise
Channel CS 15 + M ABC CS 15+ F ABC
Universe 54% 46%
24 GHANTA 25% 21%
ABP Ananda 34% 27%
Kolkata TV 19% 23%
Mahuaa Khobor 0% 0%
News Time Bangla 13% 11%
RPLUS 10% 17%
Share of Bangla News channels in Genders
TAM Peoplemeter System Market: WB

6. Channel Share Trend
4
3.5
3
2.5
2
1.5
1
0.5
0
Wk 21-12
Wk 22-12
Wk 23-12
Wk 24-12
Wk 25-12
Wk 26-12
Wk 27-12
Wk 28-12
Wk 29-12
Wk 30-12
Wk 31-12
Wk 32-12
24 GHANTA Kolkata TV Mahuaa Khobor News Time Bangla RPLUS ABP Ananda
Share of Bangla News Channels in TV Universe- TG ABC 15+
TAM Peoplemeter System TG- ABC 15+ Market: WB

7. Market Share Trend
40%
35%
30%
25%
20%
15%
10%
5%
0%
Wk 21-12
Wk 22-12
Wk 23-12
Wk 24-12
Wk 25-12
Wk 26-12
Wk 27-12
Wk 28-12
Wk 29-12
Wk 30-12
Wk 31-12
Wk 32-12
24 GHANTA Kolkata TV Mahuaa Khobor News Time Bangla RPLUS ABP Ananda
Share of Bangla News Channels in Bangla News Genre- TG ABC 15+
TAM Peoplemeter System TG- ABC 15+ Market: WB

8. 5000
Reach’000 Trend
4500
4000
3500
3000
2500
2000
1500
1000
500
0
Wk 21-12
Wk 22-12
Wk 23-12
Wk 24-12
Wk 25-12
Wk 26-12
Wk 27-12
Wk 28-12
Wk 29-12
Wk 30-12
Wk 31-12
Wk 32-12
24 GHANTA Kolkata TV Mahuaa Khobor News Time Bangla RPLUS ABP Ananda
Reach (000’s) of Bangla News channels- TG ABC 15+
TAM Peoplemeter System TG- ABC 15+ Market: WB

9. Time Spend Per Viewer Trend
80
70
60
50
40
30
20
10
0
Wk 21-12
Wk 22-12
Wk 23-12
Wk 24-12
Wk 25-12
Wk 26-12
Wk 27-12
Wk 28-12
Wk 29-12
Wk 30-12
Wk 31-12
Wk 32-12
24 GHANTA Kolkata TV Mahuaa Khobor News Time Bangla RPLUS ABP Ananda
Avg Weekly Time Spent by viewers (in mins)- TG ABC 15+
TAM Peoplemeter System TG- ABC 15+ Market: WB

10. Market wise share
Channel Calcutta WB .1 to 1 Mn WB 1 Mn+
24 GHANTA 21% 33% 26%
ABP Ananda 29% 37% 44%
Kolkata TV 23% 13% 12%
Mahuaa Khobor 0% 0% 0%
News Time Bangla 13% 11% 18%
RPLUS 15% 5% 1%
TAM Peoplemeter System TG- ABC 15+ Market: WB

11. GRP Bangla Channels- TG Wise
SOURCE: TAM Peoplemeter System

12. FCT Bangla Channels
SOURCE ADEX

13. Program Health – ABP Ananda
S.No. ABP Ananda TVR
1 SORASORI SOURAV 1.30
2 EK DOZEN GALPO 0.90
3 ABP ANANDA KHABAR 0.86
4 XTRA TIME 0.80
5 KEMON AACHO KOLKATA 0.75
6 LONDON DREAMS 2012 0.72
7 BEHALA ENCOUNTER 0.71
8 PROTI POKHE 0.71
9 EXCLUSIVE SOURAV 0.70
10 AKHUN KOLKATA 0.69
TAM Peoplemeter System TG- ABC 15+ Market: WB

14. Top program split – Among top 50
ABP Ananda 24 GHANTA News Time Bangla
25 23 23
22
21 21
20 18 18 18 18
16
15
15
13 13
13 13
12 12
11 11 11
10
10 9
8
7 7
5 5
5 4 4
3 3 3 3
1 1 1
0
Wk 21 Wk 22 Wk 23 Wk 24 Wk 25 Wk 26 Wk 27 Wk 28 Wk 29 Wk 30 Wk 31 Wk 32
TAM Peoplemeter System TG- ABC 15+ Market: WB

15. Top 20 programs of the week -
Genre
Channel Program Start Time TVR
Kolkata TV SAMBAD SARADIN 14:06 1.78
Kolkata TV STADIUM 22:05 1.66
ABP Ananda SORASORI SOURAV 21:58 1.3
Kolkata TV EI MAHURTA 14:01 1.15
Kolkata TV ZERO HOURS 21:06 1.01
ABP Ananda EK DOZEN GALPO 21:58 0.9
ABP Ananda ABP ANANDA KHABAR 22:54 0.86
Kolkata TV KHABAR SERIOUS 20:56 0.86
Kolkata TV SERA 10 20:48 0.83
ABP Ananda XTRA TIME 22:29 0.8
24 GHANTA CRIME BRANCH 18:58 0.8
24 GHANTA SPORTS 24 22:28 0.78
24 GHANTA SHERA 11 22:58 0.77
ABP Ananda KEMON AACHO KOLKATA 25:14:00 0.75
ABP Ananda LONDON DREAMS 2012 23:29 0.72
ABP Ananda BEHALA ENCOUNTER 22:58 0.71
ABP Ananda PROTI POKHE 22:58 0.71
ABP Ananda EXCLUSIVE SOURAV 23:30 0.7
ABP Ananda AKHUN KOLKATA 17:58 0.69
News Time Bangla NEWS EXPRESS 13:57 0.69
TAM Peoplemeter System TG- ABC 15+ Market: WB

16. TVR000
10
20
30
40
50
60
70
0
6:00
6:30
7:00
7:30
8:00
8:30
9:00
24 GHANTA
9:30
10:00
10:30
11:00
11:30
Kolkata TV
12:00
12:30
13:00
13:30
14:00
14:30
15:00
Mahuaa Khobor
15:30
16:00
16:30
17:00
17:30
TAM Peoplemeter System TG- ABC 15+ Market: WB
18:00
18:30
19:00
News Time Bangla
THE TVR TREND
19:30
20:00
20:30
21:00
RPLUS
21:30
22:00
22:30
23:00
23:30
ABP Ananda
24:00:00
24:30:00

17. Thanks