The document provides viewership data for Bangla news channels in West Bengal for Week 33 of 2012. Some key findings: - ABP Ananda had the highest reach of over 68,000 among individuals over 15 years old, followed by 24 Ghanta with over 59,000. - ABP Ananda had the highest share of the Bangla news genre at around 40%, as well as the highest share across socio-economic groups and age groups. - Viewership of ABP Ananda remained steady over the past several weeks while 24 Ghanta saw small fluctuations. - The most watched programs on ABP Ananda were Proti Pokhe and ABP Ananda Khabar.

1. ABP ANANDA
Week 33’2012
New TG – CS ABC 15+
Market – West Bengal

2. Reach – CS 4+ & CS 15+ Yrs
24 GHANTA ABP Ananda News Time Bangla
Kolkata TV RPLUS Mahuaa Khobor
8000
6814
7000 6536
5800 5916
6000 5330 5138
Reach'000
4816 4591
5000
4000
3000 2113 1961
2000
1000
161 144
0
CS 4+ YRS CS 15+ YRS
TAM Peoplemeter System Market: WB

3. SEC Wise Share
Channel SEC A SEC B SEC C SEC DE
Universe 16% 23% 23% 38%
24 GHANTA 35% 32% 24% 27%
ABP Ananda 40% 37% 42% 23%
Kolkata TV 12% 9% 18% 18%
Mahuaa Khobor 0% 0% 0% 1%
News Time Bangla 11% 11% 15% 17%
RPLUS 2% 11% 2% 14%
*Age 15+ Yrs
Share of Bangla News channels in different Socio Economic Groups
TAM Peoplemeter System Market: WB

4. Age group Wise
Channel CS 15 - 24 CS 25 - 34 CS 35 - 44 CS 45 - 54 CS 55+
Universe 23% 23% 18% 16% 20%
24 GHANTA 26% 34% 28% 25% 34%
ABP Ananda 40% 36% 38% 35% 34%
Kolkata TV 14% 13% 12% 17% 12%
Mahuaa Khobor 0% 0% 0% 0% 0%
News Time Bangla 16% 10% 17% 14% 11%
RPLUS 4% 6% 4% 9% 9%
Share of Bangla News channels in different Age Groups
TAM Peoplemeter System Market: WB

5. Gender Wise
Channel CS 15 + M ABC CS 15+ F ABC
Universe 54% 46%
24 GHANTA 32% 28%
ABP Ananda 39% 39%
Kolkata TV 13% 13%
Mahuaa Khobor 0% 0%
News Time Bangla 12% 12%
RPLUS 4% 8%
Share of Bangla News channels in Genders
TAM Peoplemeter System Market: WB

6. Channel Share Trend
4
3.5
3
2.5
2
1.5
1
0.5
0
Wk 22-12
Wk 23-12
Wk 24-12
Wk 25-12
Wk 26-12
Wk 27-12
Wk 28-12
Wk 29-12
Wk 30-12
Wk 31-12
Wk 32-12
Wk 33-12
24 GHANTA Kolkata TV Mahuaa Khobor News Time Bangla RPLUS ABP Ananda
Share of Bangla News Channels in TV Universe- TG ABC 15+
TAM Peoplemeter System TG- ABC 15+ Market: WB

7. Market Share Trend
45%
40%
35%
30%
25%
20%
15%
10%
5%
0%
Wk 22-12
Wk 23-12
Wk 24-12
Wk 25-12
Wk 26-12
Wk 27-12
Wk 28-12
Wk 29-12
Wk 30-12
Wk 31-12
Wk 32-12
Wk 33-12
24 GHANTA Kolkata TV Mahuaa Khobor News Time Bangla RPLUS ABP Ananda
Share of Bangla News Channels in Bangla News Genre- TG ABC 15+
TAM Peoplemeter System TG- ABC 15+ Market: WB

8. 5000
Reach’000 Trend
4500
4000
3500
3000
2500
2000
1500
1000
500
0
Wk 22-12
Wk 23-12
Wk 24-12
Wk 25-12
Wk 26-12
Wk 27-12
Wk 28-12
Wk 29-12
Wk 30-12
Wk 31-12
Wk 32-12
Wk 33-12
24 GHANTA Kolkata TV Mahuaa Khobor News Time Bangla RPLUS ABP Ananda
Reach (000’s) of Bangla News channels- TG ABC 15+
TAM Peoplemeter System TG- ABC 15+ Market: WB

9. Time Spend Per Viewer Trend
80
70
60
50
40
30
20
10
0
Wk 22-12
Wk 23-12
Wk 24-12
Wk 25-12
Wk 26-12
Wk 27-12
Wk 28-12
Wk 29-12
Wk 30-12
Wk 31-12
Wk 32-12
Wk 33-12
24 GHANTA Kolkata TV Mahuaa Khobor News Time Bangla RPLUS ABP Ananda
Avg Weekly Time Spent by viewers (in mins)- TG ABC 15+
TAM Peoplemeter System TG- ABC 15+ Market: WB

10. Market wise share
Channel Calcutta WB .1 to 1 Mn WB 1 Mn+
24 GHANTA 28% 39% 27%
ABP Ananda 39% 39% 43%
Kolkata TV 14% 9% 17%
Mahuaa Khobor 0% 0% 0%
News Time Bangla 13% 11% 13%
RPLUS 6% 3% 1%
TAM Peoplemeter System TG- ABC 15+ Market: WB

11. GRP Bangla Channels- TG Wise
SOURCE: TAM Peoplemeter System

12. FCT Bangla Channels
SOURCE ADEX

13. Program Health – ABP Ananda
S.No. ABP Ananda TVR
1 PROTI POKHE 2.62
2 ABP ANANDA KHABAR 2.00
3 NOJORE 9 TA 1.70
4 AKHUN KOLKATA 1.42
5 XTRA TIME 1.24
6 RUNNER 1.16
7 EK DOZEN GALPO 1.12
8 KAR CHAPE ABHIJOG 1.01
9 MAHAKASH THEKE SHUBHECHHA 0.99
10 LOVE STORY 0.91
TAM Peoplemeter System TG- ABC 15+ Market: WB

14. Top program split – Among top 50
ABP Ananda 24 GHANTA News Time Bangla
25 23 23
22
21 21
20
20 18 18 18 18
15
15 13 13 13 13 13
12 12
11 11
10
10 9
8
7 7
5 5
5 4 4
3 3 3 3
1 1 1
0
Wk 22 Wk 23 Wk 24 Wk 25 Wk 26 Wk 27 Wk 28 Wk 29 Wk 30 Wk 31 Wk 32 Wk 33
TAM Peoplemeter System TG- ABC 15+ Market: WB

15. Top 20 programs of the week –
Genre
Channel Program Start Time TVR
ABP Ananda PROTI POKHE 22:58 2.62
ABP Ananda ABP ANANDA KHABAR 23:17 2
ABP Ananda NOJORE 9 TA 21:50 1.7
ABP Ananda AKHUN KOLKATA 18:18 1.42
ABP Ananda XTRA TIME 22:28 1.24
ABP Ananda RUNNER 21:28 1.16
24 GHANTA BANGLAR 24 GHANTA 21:58 1.13
ABP Ananda EK DOZEN GALPO 21:58 1.12
24 GHANTA SHERA 11 22:58 1.05
ABP Ananda KAR CHAPE ABHIJOG 19:29 1.01
ABP Ananda MAHAKASH THEKE SHUBHECHHA 22:58 0.99
ABP Ananda LOVE STORY 23:26 0.91
24 GHANTA 24 GHANTA NEWS 23:28 0.88
News Time Bangla SANGBAD SAFAR 14:03 0.87
ABP Ananda JIBONER JALSHAGHARE 14:29 0.85
News Time Bangla KUTKACHALI 22:53 0.79
ABP Ananda SARASORI SAURAV 17:24 0.78
Kolkata TV SERA 10 20:46 0.78
Kolkata TV KHABAR SERIOUS 12:56 0.72
ABP Ananda PHER SHAHRE GONODHORSAN 20:28 0.71
TAM Peoplemeter System TG- ABC 15+ Market: WB

16. TVR000
100
120
0
20
40
60
80
6:00
6:30
7:00
7:30
8:00
8:30
9:00
24 GHANTA
9:30
10:00
10:30
11:00
11:30
Kolkata TV
12:00
12:30
13:00
13:30
14:00
14:30
15:00
Mahuaa Khobor
15:30
16:00
16:30
17:00
17:30
TAM Peoplemeter System TG- ABC 15+ Market: WB
18:00
18:30
19:00
THE TVR TREND
News Time Bangla
19:30
20:00
20:30
21:00
RPLUS
21:30
22:00
22:30
23:00
23:30
ABP Ananda
24:00:00
24:30:00

17. Thanks