ABP Ananda Research Snapshot Wk 35-12

1. ABP ANANDA
Week 35’2012
New TG – CS ABC 15+
Market – West Bengal

2. Reach – CS 4+ & CS 15+ Yrs
24 GHANTA ABP Ananda News Time Bangla
Kolkata TV RPLUS Mahuaa Khobor
7000 6641 6614
5819 5851
6000
5109 5030
5000 4556 4516
Reach'000
4000
3000
2000 1594
1349
1000
180 172
0
CS 4+ YRS CS 15+ YRS
TAM Peoplemeter System Market: WB

3. SEC Wise Share
Channel SEC A SEC B SEC C SEC DE
Universe 16% 23% 23% 38%
24 GHANTA 32% 29% 21% 26%
ABP Ananda 39% 32% 39% 19%
Kolkata TV 13% 13% 20% 27%
Mahuaa Khobor 0% 0% 0% 1%
News Time Bangla 14% 14% 19% 14%
RPLUS 2% 12% 1% 13%
*Age 15+ Yrs
Share of Bangla News channels in different Socio Economic Groups
TAM Peoplemeter System Market: WB

4. Age group Wise
Channel CS 15 - 24 CS 25 - 34 CS 35 - 44 CS 45 - 54 CS 55+
Universe 22% 23% 18% 17% 20%
24 GHANTA 25% 28% 34% 20% 31%
ABP Ananda 38% 34% 30% 34% 30%
Kolkata TV 15% 18% 13% 22% 17%
Mahuaa Khobor 1% 0% 1% 0% 0%
News Time Bangla 19% 13% 18% 14% 14%
RPLUS 4% 6% 3% 9% 8%
Share of Bangla News channels in different Age Groups
TAM Peoplemeter System Market: WB

5. Gender Wise
Channel CS 15 + M ABC CS 15+ F ABC
Universe 54% 46%
24 GHANTA 27% 29%
ABP Ananda 38% 34%
Kolkata TV 15% 17%
Mahuaa Khobor 0% 0%
News Time Bangla 17% 12%
RPLUS 4% 8%
Share of Bangla News channels in Genders
TAM Peoplemeter System Market: WB

6. Channel Share Trend
4
3.5
3
2.5
2
1.5
1
0.5
0
Wk 24-12
Wk 25-12
Wk 26-12
Wk 27-12
Wk 28-12
Wk 29-12
Wk 30-12
Wk 31-12
Wk 32-12
Wk 33-12
Wk 34-12
Wk 35-12
24 GHANTA Kolkata TV Mahuaa Khobor News Time Bangla RPLUS ABP Ananda
Share of Bangla News Channels in TV Universe- TG ABC 15+
TAM Peoplemeter System TG- ABC 15+ Market: WB

7. Market Share Trend
45%
40%
35%
30%
25%
20%
15%
10%
5%
0%
Wk 24-12
Wk 25-12
Wk 26-12
Wk 27-12
Wk 28-12
Wk 29-12
Wk 30-12
Wk 31-12
Wk 32-12
Wk 33-12
Wk 34-12
Wk 35-12
24 GHANTA Kolkata TV Mahuaa Khobor News Time Bangla RPLUS ABP Ananda
Share of Bangla News Channels in Bangla News Genre- TG ABC 15+
TAM Peoplemeter System TG- ABC 15+ Market: WB

8. 5000
Reach’000 Trend
4500
4000
3500
3000
2500
2000
1500
1000
500
0
Wk 24-12
Wk 25-12
Wk 26-12
Wk 27-12
Wk 28-12
Wk 29-12
Wk 30-12
Wk 31-12
Wk 32-12
Wk 33-12
Wk 34-12
Wk 35-12
24 GHANTA Kolkata TV Mahuaa Khobor News Time Bangla RPLUS ABP Ananda
Reach (000’s) of Bangla News channels- TG ABC 15+
TAM Peoplemeter System TG- ABC 15+ Market: WB

9. Time Spend Per Viewer Trend
80
70
60
50
40
30
20
10
0
Wk 24-12
Wk 25-12
Wk 26-12
Wk 27-12
Wk 28-12
Wk 29-12
Wk 30-12
Wk 31-12
Wk 32-12
Wk 33-12
Wk 34-12
Wk 35-12
24 GHANTA Kolkata TV Mahuaa Khobor News Time Bangla RPLUS ABP Ananda
Avg Weekly Time Spent by viewers (in mins)- TG ABC 15+
TAM Peoplemeter System TG- ABC 15+ Market: WB

10. Market wise share
Channel Calcutta WB .1 to 1 Mn WB 1 Mn+
24 GHANTA 26% 34% 25%
ABP Ananda 35% 40% 39%
Kolkata TV 16% 14% 16%
Mahuaa Khobor 0% 1% 0%
News Time Bangla 17% 10% 19%
RPLUS 6% 1% 1%
TAM Peoplemeter System TG- ABC 15+ Market: WB

11. Program Health – ABP Ananda
S.No. ABP Ananda TVR
1 PROTI POKHE 1.34
2 EK DOZEN GALPO 1.11
3 GUJARAT RAYE 1.11
4 LOVE STORY 1.11
5 XTRA TIME 1.09
6 ABP ANANDA KHABAR 1.08
7 NOJORE 9 TA 1.05
8 MUMBAIHAMLAR KHALNAYAK 1
9 RUNNER 0.96
10 MICHAEL MRITURAHSYA 0.9
TAM Peoplemeter System TG- ABC 15+ Market: WB

12. Top program split – Among top 50
ABP Ananda 24 GHANTA News Time Bangla
25 23 23
22
21
20
20 19 19
18 18 18 18
15
15 13
13 13 13
12
11 11
10 10
10 9 9
9
8
7 7
5 5
5 4 4
3 3
1 1 1
0
Wk 24 Wk 25 Wk 26 Wk 27 Wk 28 Wk 29 Wk 30 Wk 31 Wk 32 Wk 33 Wk 34 Wk 35
TAM Peoplemeter System TG- ABC 15+ Market: WB

13. Top 20 programs of the week –
Genre
Channel Program Start Time TVR
News Time Bangla KUTKACHALI 22:53 1.42
ABP Ananda PROTI POKHE 22:28 1.34
24 GHANTA SHERA 11 22:58 1.27
Kolkata TV EI MAHURTA 24:02:00 1.19
Kolkata TV SAMBAD SARADIN 19:31 1.15
24 GHANTA AAPNAR RAI 19:58 1.15
ABP Ananda EK DOZEN GALPO 21:58 1.11
ABP Ananda GUJARAT RAYE 22:58 1.11
ABP Ananda LOVE STORY 23:30 1.11
ABP Ananda XTRA TIME 22:28 1.09
ABP Ananda ABP ANANDA KHABAR 22:57 1.08
ABP Ananda NOJORE 9 TA 20:58 1.05
Kolkata TV KHABAR SERIOUS 19:56 1.05
24 GHANTA ANNANYA SAMMAN 23:32 1.01
ABP Ananda MUMBAIHAMLAR KHALNAYAK 23:28 1
Kolkata TV KOLKATA LIVE 22:41 0.97
ABP Ananda RUNNER 21:28 0.96
ABP Ananda MICHAEL MRITURAHSYA 22:58 0.9
24 GHANTA 24 GHANTA NEWS 22:58 0.89
News Time Bangla SPORTS TIME 22:28 0.87
TAM Peoplemeter System TG- ABC 15+ Market: WB

14. TVR000
10
20
30
40
50
60
70
80
90
0
6:00
6:30
7:00
7:30
8:00
8:30
9:00
24 GHANTA
9:30
10:00
10:30
11:00
11:30
Kolkata TV
12:00
12:30
13:00
13:30
14:00
14:30
15:00
Mahuaa Khobor
15:30
16:00
16:30
17:00
17:30
TAM Peoplemeter System TG- ABC 15+ Market: WB
18:00
18:30
19:00
News Time Bangla
THE TVR TREND
19:30
20:00
20:30
21:00
RPLUS
21:30
22:00
22:30
23:00
23:30
ABP Ananda
24:00:00
24:30:00

15. Thanks