The document discusses different types of communication networks within and outside organizations. It describes internal communication as interaction between members of the same organization through vertical, horizontal, and diagonal channels. External communication refers to communication outside the organization through various forms like advertising, media interaction, public relations, presentations, negotiations, mails, telegrams, and letters. Corporate communication involves advertising, public relations, and media interaction, while external customer communication uses telegrams, negotiation, mails, and letters.

1. Communication network S. Iswarya DMS-SOM

2. Classification Communication network in an organisation is of : INTERNAL EXTERNAL

3. Internal communication Interaction between members of the same organisation.

4. Channels of communication Vertical – upward and downwards flow Horizontal/lateral- Communication with colleagues/peers Diagonal- informal, can travel in any direction

5. Lateral communication Vertical communication Diagonal communication

6. External communication Communication is an ongoing process. Communication within and outside the organisation It can be oral or written.

7. Forms of External communication Advertising Media interaction Public relations Presentations Negotiations Mails Telegrams Letters

8. Corporate communication Advertising Public relations Media interaction

9. With external customers Telegrams Negotiation Mails & letters