Types of Business communication.

1. Types Of
Business Communication
Presentation By
Jobair Hossain
Department of Human Resource
Management
University of Chittagong

2. What is Business Communication?
Jobair Hossain | University of Chittagong

3. The process of transferring information from one person to another,
within and outside the business environment, is termed as
Business Communication.
Owner Director Manager Employees
Employees Supplier Dealer Seller
Jobair Hossain | University of Chittagong

4. Types Of Business Communication
Based On Expression
Based On Formality
Based On Flow of Information
Jobair Hossain | University of Chittagong

5. Based On Expression Based On Formality Based On Flow of
information
Business Communication
Verbal
Communication
Non-Verbal
Communication
Formal
Communication
Informal
Communication
Internal
Communication
External
Communication
Jobair Hossain | University of Chittagong

6. Verbal Communication
Oral Written
Non-Verbal Communication
Body
Language
Gesture Posture Facial
Expression
Eye
Contact
Based
On
Expression
Jobair Hossain | University of Chittagong

7. Written Communication
Oral communication is communicating with spoken words. It’s a verbal form of communication
where you communicate your thoughts, present ideas and share information.
Oral Communication
A 'Written Communication' means the sending of messages, orders or instructions in writing through letters,
circulars, manuals, reports, telegrams, office memos, bulletins, etc.
It is a formal method of communication and is less flexible.
Emails Fax Letters
Jobair Hossain | University of Chittagong

8. Formal Communication
Formal communication refers to the flow of official information through proper,
predefined channels and routes. The flow of information is controlled
and needs deliberate effort to be properly communicated.
Formal communication flows through official channels designed in the organisation chart.
Meetings Conferences Presentation Speeches Email
Based
On
Formality
Jobair Hossain | University of Chittagong

9. Vertical communication is communication that flows up and down the organization,
usually along the chain of command or formal reporting lines;
It takes place within the organization by maintaining hierarchy.
Vertical Communication
Upward Communication Downward Communication
Upward communication contains
ideas, suggestions, feedback, reports
which passes from subordinate levels up
to management and senior levels.
Downward communication contains
orders, advices, directions which flows
from management level
down to lower levels.
Based
On
Formality
Jobair Hossain | University of Chittagong

10. Owner Director Manager Employees
Upward
Downward
Owner Director Manager Employees
Jobair Hossain | University of Chittagong

11. Horizontal Communication
Horizontal communication is the transmission of information between people,
divisions, departments or units within the same level of organizational hierarchy.
Lateral/Horizontal Communication
Using this method, businesses aim to improve
teamwork and problem-solving skills by
encouraging the correct flow of messages
from people at the same hierarchical level.
Based
On
Formality
Simran Ahmed Rifat | 17305101

12. Purchase
Manager
Production
Manager
Marketing
Manager
Sales
Manager
Lateral
Free flow of information at the same hierarchy level of an organization. Information mostly contain ideas, suggestions, requests.
Jobair Hossain | University of Chittagong

13. Informal Communication
Informal communication is casual communication between co-workers in the workplace. It is unofficial in nature
and is based in the informal, social relationships that are formed in a workplace outside
of the normal hierarchy of business structure.
The informal communication network that exists in a workplace is often termed “the grapevine”.
Single Stand Chain Gossip Chain Probability Chain Cluster Chain
One person communicates
with one person
Group conversation where
everyone is talking to
each other informally.
Each individual randomly
tells another individual
the same message.
One person shares information
with a group of
selected individuals
Jobair Hossain | University of Chittagong

14. The concept of consensus has become quite familiar and desirable means of informal business communication
not only in the political fields but also in the commercial spheres as well.
It is a common agreement of opinion on a given problem among the majority of people in a group or community.
Consensus
Consensus
Consensus is arrived at after the discussion of a problem and after
careful consideration of possible solution to the problem.
Once a final decision is taken, and all the parties agree to stand by it,
consensus is said to have been reached.
Jobair Hossain | University of Chittagong

15. Internal Communication
Internal communication is the transmission of information within an organization.
It is communication among employees. Internal communication is the sharing of the information,
knowledge, ideas, and beliefs between the members of the company. It is communication among employees.
Internal communication can be formal or informal. It depends upon the persons
to which we are communicating. We use informal or not so formal language with our colleagues.
The language used while communicating the head of the company is formal.
Group Meeting Employee Training Company Blogs Telephonic Conversation
Jobair Hossain | University of Chittagong

16. External Communication
External communication is the transmission of information between two organizations.
It also occurs between a business and another person in the exterior to the company.
Organization Organization Organization Government Organization Clients
Organization Creditors Organization Suppliers Organization Customers
Jobair Hossain | University of Chittagong

17. Mass Communication
Mass communication is a process of transmitting message to a large number of scattered audiences.
Through mass communication, information can be transmitted quickly to a large
number of people who generally stay far away from the sources of information.
Print Media Broadcasting Media Outdoor Media Digital Media
• Newspaper
• Magazines
• Books
• Journals
• Leaflets
• Television
• Radio
• Billboards
• Paintings
• Internet
• Facebook
• YouTube
• Website
Jobair Hossain | University of Chittagong

18. Conclusion
After all the discussion and analysis we can say that, Communication has a great importance in business sector.
Different types of communication are practiced within and outside the organization.
An organization with better understanding and better communication skill will do better in this modern era.
So, we believe, this presentation on “Types of Business Communication” helped us to understand Business
Communication and its types and this study will help us in the practical life as well.
Jobair Hossain | University of Chittagong

19. Thank You!
Jobair Hossain | University of Chittagong