This document discusses business communication, defining it as a specialized branch of general communication that is specifically concerned with business activities. It uses commercial and technical vocabulary carefully to convey information accurately and concisely, often using graphic and audiovisual aids. Types of business communication include verbal, oral, and written forms like memos, letters, emails, reports, contracts, and notices. Communication can be downward from superiors to subordinates, upward from subordinates to superiors, or horizontal between peers. Grapevine communication spreads unofficial information within an organization. Structured communication achieves work goals while external communication engages stakeholders outside the organization. Effective business communication is key to business success.

1. M.A. (English)
M.Ed.
UGC – NET (Education)

4.  It is specialized branch of ‘General
Communication’
 It is specifically concerned with business
activities
 Commercial and technical vocabulary is used
 Extreme care is taken to convey information
accurately and concisely
 It is characterized by use of graphic and audio
visual aids and conventional formats

5.  Verbal Communication
 Oral Communication
 Written Communication
 Memo
 Letters
 Emails
 Reports
 Contracts
 Notices
 Circulars

6.  Information Function
 Command and Instructive Function
 Influence and Persuasive Function

7.  Downward Communication – from superiors
to subordinates
 Upward Communication – from subordinates
to superiors
 Horizontal Communication – communication
at the same level of organizational chart
 Cross – Channel Communication – Among
people in different departments within the
organization

8.  It is also known as ‘Grapevine’
 It is transmission of information through non –
official channels within the organisation
 Hearing and passing on information about
possible happenings in the organisation
(Chatting with others)
 Free flow of information within the
organisation

9.  It consists of the structured communication
within the organisation that directly relates to
achieving the organisation’s work goals.

10.  It is that part of an organisation’s structured
communication concerned with achieving the
organisation’s work goals that is conducted
with people and groups outside the
organisation.

11.  Business Communication is backbone of any
industry.
 Effective business communication is a tool to
make progress in any business endeavor.
 Business communication can be internal,
external, upward, downward, horizontal in any
organisation.
 Business communication can be informational,
persuasive, integrative