business communication &component

1. Corporate communication
PRESENTATION BY,
K . P r a b a k a r a n

2. Business communication
 Business communication is the process of communicating
for the purpose of business transactions for ensuring mutual
understanding and business benefit.

3. Business communication is
transaction
 Most of the business
communication is
transactional.
 It involves a give and take
relationship between the
sender and the receiver in
order to establish a
common understanding.

4. Important of communication
 In the business world, good communication is important for the
daily operation of the organization.
 If we don’t have good communication it will affect sales and profit
of company.
 Good communication is an essential tool in achieving productivity
and maintaining strong working relationships at all levels of an
organization.

5. Internal communication
 When people within the organization communicate with each
other,it is internal communication.
 Internal communication is face-to-face communication.
 Most of the internal communication is inside of the organization.
 Internal communications is mostly between managers and
employees, and communications between peers.

6. External communication
 External communication is any communication between
a business and the outside world.
 Public relations statements, press releases, marketing
materials, commercials, and articles and books written by
the business are all examples of external communication.

7. Benefits of business communication
 Build customer relationship.
 Motivate Team.
 Strengthen partnership.

8. Component of business
communication

9. Source/Sender
 A source or sender is one of the basic concepts
of communication process.
 Sources are objects which encode message data and
transmit the information to the receivers.

10. Encoding
 The first step the sender is
faced with involves the
encoding process.
 Encoding is used to convey
meaning of message.
 The sender must begin
encoding, which means
translating information into
a message in the form of
symbols that represent
ideas or concepts.

11. Channel
 The sender's decision to utilize either an oral or a written
channel for communicating process.
 The medium by which the communications travels from
sender to receiver.
 Chanel means transmitting the message
(paper,speaker,etc ).

12. Decoding
 Decoding stage is conducted by the receiver.
 It’s main function is convert the original message form from
encoder.

13. Receiver
 Receiver is nothing but receive the message or data from sender.

14. Feedback
 Response is the reaction of receiver has after seeing or hearing or
reading message.
 Feedback is the part of the receiver’s response that in
communication back to the sender.

15. Formal communication
 MEANING: It is in the form of official messages or news that flow
through recognized channels or routes formally laid by the
organization
 This communication may take place between a superior and
subordinate, a subordinate and superior or among employees at
same level or departmental managers.
 Type Of Formal Communication
* Vertical communication
Downward
Upward
* Horizontal communication

16. Formal communication

17. Downward communication
 The communication by top hierarchy with their subordinates is
called downward communication.
 This communication includes orders, rules, information, policies,
instructions.

18. Upward communication
 This is quite the reverse of the downward communication.
 This flows from the subordinates to the superiors.
 The subject-matter of this communication includes suggestions,
reactions, reports, complaints.

19. Horizontal
 Horizontal communication takes place when two individuals of the
same level exchange information.
 The subject-matter of horizontal communication is information,
requests, suggestions, mutual problems and coordination-related
information.

20. Formal communication network
 Single chain
 Wheel
 Circular
 Free flow
 Inverted v

21. Single chain
 Exists between a superior
and his subordinates
 Communication flows
from every superior to his
subordinates through
single chain.
A
B
C

22. Wheel
 All subordinates
communicate through one
superior who acts as a hub
to the wheel.
 The subordinates are not
allowed to talk among
themselves
A1
C
A2
A3
A4

23. circular
 Communication moves in a
circle
 Each person can
communicate with its
adjoining persons
 Communication flow is
slow
A1
A2
A3
A4

24. Free flow
 This form of communication also takes place among the different
members of the group.
 Its special feature is that every member of the group can talk to all
the other people in the group.
 Communication flow is fast.

25. Inverted V
 In this form of
communication, a
subordinate is permitted
to communicate with the
boss of his boss.
 In this form of
communication the
messages move at a rapid
speed.

26. THANK YOU