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EFFECTIVE CHANNELS OF
COMMUNICATION
BY:-
NAVIN KUMAR
 The word communication gets its origin from the
Latin word “communis”.
 It literally means “to make common”.
 So when we communicate, we create a common
bridge to exchange our thoughts, ideas, feelings, etc.
Communication to begin with
 There are precisely these two forms of
communications in every organisation.
 Formal communications are those which are bound
with all rules and regulations, Ex. Orders, notices, etc.
 Informal communication includes the non official or
un-regulated communications, Ex. Rumours, un-
verified information .
 They both exist simultaneously in an organisation.
FORMAL AND INFORMAL CHANNELS
OF COMMUNICATION
 Every organisation has a formal set-up which
they follow.
 The actual and valid information to be passed on.
 All formal communications are broadly classified
as: 1)Horizontal communication.
2)Vertical communication:
(a)Downward communication.
(b)Upward communication.
FORMAL CHANNELS OF
COMMUNICATIONS
COMMUNICATION CHANNELS
WORKER / CLERKS
SUPERVISER
OFFICERS
MANAGERS
DIRECTOR
Down
Up
M.D
 The communication of same level.
 Uses both oral and written.
HORIZONTAL COMMUNICATION
Branch
Manager
Marketing
Manager
Finance
Manager
Operation
Manager
B.D.O Cashier Officer
 Communication among different levels on the line of
authority.
 Ex. A sectional manager speaking to general manager.
VERTICAL COMMUNICATION
Branch Manager
Marketing
Manager
Finance
Manager
Operation
Manager
B.D.O
Cashier Officer
 Traditional type of corporate communication.
 Downward communication takes place
whenever a person belonging to a higher
position on the line of authority communicates
with a person belonging to the lower levels of
the hierarchy.
 Ex. Staff meetings, interviews, circular or notices,
etc. M.D. Director Managers Officers Supervisors
Workers
Downward communication
M.D
Director
Manager
Officer
Supervis
or
Workers
 Flow of communication from lower levels
to higher levels.
 Upward communication is essential to
managers informed about the progress
of the work.
 Ex. Supervisors advising officers.
 In some organisations ‘open door’
policy is followed. M.D. Director
Managers Officers Supervisors
Workers.
Upward communication
M.D
Director
Manager
Officer
Supervisor
Worker
 The rumour and random information
INFORMAL COMMUNICATION
 Here the information flows in any
order i.e. , no horizontal or vertical
flow of communication.
 Spreads very rapidly in all channels
of communications.
 It provides feedback to the
organisation, reaches everyone.
 It is mostly incomplete.
Grapevine Communication
 Still stuck in informal and formal channels of
communications? Don’t worry we are there to help
Any Questions Anyone?
THANK YOU FOR WATCHING

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Ppt mp 01

  • 2.  The word communication gets its origin from the Latin word “communis”.  It literally means “to make common”.  So when we communicate, we create a common bridge to exchange our thoughts, ideas, feelings, etc. Communication to begin with
  • 3.  There are precisely these two forms of communications in every organisation.  Formal communications are those which are bound with all rules and regulations, Ex. Orders, notices, etc.  Informal communication includes the non official or un-regulated communications, Ex. Rumours, un- verified information .  They both exist simultaneously in an organisation. FORMAL AND INFORMAL CHANNELS OF COMMUNICATION
  • 4.  Every organisation has a formal set-up which they follow.  The actual and valid information to be passed on.  All formal communications are broadly classified as: 1)Horizontal communication. 2)Vertical communication: (a)Downward communication. (b)Upward communication. FORMAL CHANNELS OF COMMUNICATIONS
  • 5. COMMUNICATION CHANNELS WORKER / CLERKS SUPERVISER OFFICERS MANAGERS DIRECTOR Down Up M.D
  • 6.  The communication of same level.  Uses both oral and written. HORIZONTAL COMMUNICATION Branch Manager Marketing Manager Finance Manager Operation Manager B.D.O Cashier Officer
  • 7.  Communication among different levels on the line of authority.  Ex. A sectional manager speaking to general manager. VERTICAL COMMUNICATION Branch Manager Marketing Manager Finance Manager Operation Manager B.D.O Cashier Officer
  • 8.  Traditional type of corporate communication.  Downward communication takes place whenever a person belonging to a higher position on the line of authority communicates with a person belonging to the lower levels of the hierarchy.  Ex. Staff meetings, interviews, circular or notices, etc. M.D. Director Managers Officers Supervisors Workers Downward communication M.D Director Manager Officer Supervis or Workers
  • 9.  Flow of communication from lower levels to higher levels.  Upward communication is essential to managers informed about the progress of the work.  Ex. Supervisors advising officers.  In some organisations ‘open door’ policy is followed. M.D. Director Managers Officers Supervisors Workers. Upward communication M.D Director Manager Officer Supervisor Worker
  • 10.  The rumour and random information INFORMAL COMMUNICATION
  • 11.  Here the information flows in any order i.e. , no horizontal or vertical flow of communication.  Spreads very rapidly in all channels of communications.  It provides feedback to the organisation, reaches everyone.  It is mostly incomplete. Grapevine Communication
  • 12.  Still stuck in informal and formal channels of communications? Don’t worry we are there to help Any Questions Anyone?
  • 13. THANK YOU FOR WATCHING