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Dattatreya Reddy Peram
Assistant Professor
 Communication network refers to how information
flows within the organization. Information within
an organization generally flows through a system,
rather than being a free flow.
 Communication networks are regular patterns of
person-to-person relationships through which
information flows in an organization
Communication
Network
Internal
Communication
Formal
1. Horizontal
2. Vertical
3.Diagonal
Informal
External
Communication
1. Advertising
2. Media Interaction
3. Public Relations
4. Presentations
5. Letters
 Interaction between the members of the same
organisation.
 Formal and Informal Communication
 Formal Communication refers to the interchange of
information officially.
 1. Upward Communication
2. Downward Communication
3. Diagonal Communication
 Upward Communication is the process of information
flowing from the lower levels of a hierarchy to the upper
levels. This type of communication is becoming more popular
in organizations as traditional forms of communication are
becoming less popular.
 Upward communication helps employees to express
their requirements, ideas, and feelings. For the top
management, upward communication is an important source
of information for business decisions.
 Downward communication is the communication where
information or messages flows from the top of the organizational
structure from the bottom of the organizational structure.
Downward communication occurs when information flows
down the hierarch form superiors to subordinates. This type of
communication may forms such as staff meetings, company
newsletter, company policy statement, information memos, e-
mail, face-to-face contact, orders, instruction etc.
The sharing of information among different structural levels
within a business. For example, diagonal communication
could involve higher level management communicating to
lower level management a shift in organizational objectives, as
well as the ensuing dialog about how best to achieve the new
goals.
1. Satisfy the information needs of the organisation
2. Integrates the organisation
3. Coordination and Control
4. Sorts the information for high-level executives
5. Restricts unwanted flow of information
6. Reliability and accuracy of information
1. Time Consuming and Expensive
2. It increases the workload of the line supervisor
3. Information may get distorted
4. Creates gaps between top executives and lower subordinates
1. Grapevine – Channel is mostly associated with gossip and
rumors
2. Social Gatherings – Organisational gatherings give a chance to
people of various ranks to meet and talk
3. Management by walking around – Here a manager informally
walks through the work area and casually talk
4. Secretaries/Administrative Assistants – It is very common that
the secretaries or administrative assistants of the top bosses
pass and receive much information informally
1. Satisfies Social needs of members
2. Better human relations
3. Speed
4. Linking Chain
5. Gaps
1. Not authentic
2. Responsibility cannot be fixed
3. Not dependable
4. Information leakage
5. Incomplete Information
1. Advertising
2. Media Interaction
3. Public Relations
4. Presentations
5. Negotiations
6. Mails
7. Telegrams
8. Letters
 It could gain be oral or written. As communication proceeds with
external customers, almost all skills needed for expert
communication have to be brought to the fore to avoid any
embarrassment or lapse in performance.
 While Communicating at the internal level, an individual can, on
a few occasions, be slightly relaxed. The same would not hold
true if he is communicating at the external level. Much is at stake
at the time of external communication as individuals are
representatives of the companies, they need to protect the image
of the organisation and create a positive impression that has long-
lasting impact.
Communication network of the organisation

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Communication network of the organisation

  • 2.  Communication network refers to how information flows within the organization. Information within an organization generally flows through a system, rather than being a free flow.  Communication networks are regular patterns of person-to-person relationships through which information flows in an organization
  • 3. Communication Network Internal Communication Formal 1. Horizontal 2. Vertical 3.Diagonal Informal External Communication 1. Advertising 2. Media Interaction 3. Public Relations 4. Presentations 5. Letters
  • 4.  Interaction between the members of the same organisation.  Formal and Informal Communication  Formal Communication refers to the interchange of information officially.  1. Upward Communication 2. Downward Communication 3. Diagonal Communication
  • 5.  Upward Communication is the process of information flowing from the lower levels of a hierarchy to the upper levels. This type of communication is becoming more popular in organizations as traditional forms of communication are becoming less popular.  Upward communication helps employees to express their requirements, ideas, and feelings. For the top management, upward communication is an important source of information for business decisions.
  • 6.
  • 7.  Downward communication is the communication where information or messages flows from the top of the organizational structure from the bottom of the organizational structure. Downward communication occurs when information flows down the hierarch form superiors to subordinates. This type of communication may forms such as staff meetings, company newsletter, company policy statement, information memos, e- mail, face-to-face contact, orders, instruction etc.
  • 8.
  • 9. The sharing of information among different structural levels within a business. For example, diagonal communication could involve higher level management communicating to lower level management a shift in organizational objectives, as well as the ensuing dialog about how best to achieve the new goals.
  • 10. 1. Satisfy the information needs of the organisation 2. Integrates the organisation 3. Coordination and Control 4. Sorts the information for high-level executives 5. Restricts unwanted flow of information 6. Reliability and accuracy of information
  • 11. 1. Time Consuming and Expensive 2. It increases the workload of the line supervisor 3. Information may get distorted 4. Creates gaps between top executives and lower subordinates
  • 12. 1. Grapevine – Channel is mostly associated with gossip and rumors 2. Social Gatherings – Organisational gatherings give a chance to people of various ranks to meet and talk 3. Management by walking around – Here a manager informally walks through the work area and casually talk 4. Secretaries/Administrative Assistants – It is very common that the secretaries or administrative assistants of the top bosses pass and receive much information informally
  • 13. 1. Satisfies Social needs of members 2. Better human relations 3. Speed 4. Linking Chain 5. Gaps
  • 14. 1. Not authentic 2. Responsibility cannot be fixed 3. Not dependable 4. Information leakage 5. Incomplete Information
  • 15. 1. Advertising 2. Media Interaction 3. Public Relations 4. Presentations 5. Negotiations 6. Mails 7. Telegrams 8. Letters
  • 16.  It could gain be oral or written. As communication proceeds with external customers, almost all skills needed for expert communication have to be brought to the fore to avoid any embarrassment or lapse in performance.  While Communicating at the internal level, an individual can, on a few occasions, be slightly relaxed. The same would not hold true if he is communicating at the external level. Much is at stake at the time of external communication as individuals are representatives of the companies, they need to protect the image of the organisation and create a positive impression that has long- lasting impact.