Communication Skills Week 4 Flow of Communication Internal & External Flow of Communication•Upward Flow•Downward Flow•Horizontal Flow•Grapevine Flow BY WARDAH AZHAR
Flow of Communication Information flows i-e, moves and transfers in an organization• Internal flow • External flow• Flow of communication • Flow of communication i-e, information within i-e, information, from the organization is one organization to called internal flow of another is called communication. external information.
Downward Flow of Communication:• Communication that flows from a higher level in an organization to a lower level is a downward communication. In other words, communication from superiors to subordinates in a chain of command is a downward communication. This communication flow is used by the managers to transmit work-related information to the employees at lower levels. Employees require this information for performing their jobs and for meeting the expectations of their managers
Example• The kinds of media used for downward oral communication include instructions, speeches, meetings, the telephone, loudspeakers, and even the grapevine. Examples of written downward communication are memoranda, letters, handbooks, pamphlets, policy statements, procedures, and electronic news displays. It is done to pass on the decisions and policies of the company to the cadres. Worst is the feedback about their work. This performance assesment is the trickiest part of downward communication.
Upward Flow of Communication:• Communication that flows to a higher level in an organization is called upward communication. It provides feedback on how well the organization is functioning. The subordinates use upward communication to convey their problems and performances to their superiors.
Lateral or Horizontal communication:• Crosswise communication includes the horizontal flow of information, among people on the same or similar organizational levels, and the diagonal flow, among persons at different levels who have no direct reporting relationships.
Grapevine communicationGrapevine is an informal channel of businesscommunication. It is called so because itstretches throughout the organization in alldirections irrespective of the authority levels.Man as we know is a social animal. Despiteexistence of formal channels in anorganization, the informal channels tend todevelop when he/she interacts with otherpeople in organization. It exists more at lowerlevels of organization.
Examples of Grapevine Network of Communication• Suppose the profit amount of a company is known. Rumour is spread that this much profit is there and on that basis bonus is declared.• CEO may be in relation to the Production Manager. They may have friendly relations with each other.
Difference b/wObjective communication Subjective communication• Objective is a statement • Subjective is a statement that is completely unbiased. that has been colored by It is not touched by the the character of the speaker speaker’s previous or writer. It often has a basis in reality, but reflects the experiences or tastes. It is perspective through with verifiable by looking up the speaker views reality. It facts or performing cannot be verified using mathematical calculations. concrete facts and figures.
examplesObjective communication Subjective communication• scientific facts are objective • opinions, interpretations, as are mathematical proofs; and any type of marketing essentially anything that presentation are all can be backed up with subjective. solid data.