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CHANNELS OF 
COMMUNICATION 
FLOW OF COMMUNICATION
A COMMUNICATION CHANNEL IS THE ROUTE THROUGH 
WHICH MESSAGES FLOW FROM THE SENDER TO THE 
RECEIVER. 
Channels of communication can be both formal and informal. 
Formal channels include the paths of communication which are 
institutionally determined by the organization. They are associated 
with the status and position of the communicator and the receiver. 
Informal communication is between people through informal 
contacts.
FORMAL COMMUNICATION 
CHANNELS 
• Communication that takes place in the chain of command. 
• Organizational structure defines the communication between the 
superior and the subordinate. 
• The following are oral and written forms of formal communication 
channels: 
Newsletters 
Meetings 
Written memos 
E- mails 
Bulletin boards
INFORMAL COMMUNICATION 
CHANNELS 
• Informal communication arises out of channels that fall 
outside the formal channels. 
• Informal communication takes place due to the individual 
needs of the members of an organization . 
• It exists in every organization 
• It can be oral as well as expressed by simple glance, sign or 
symbol. 
• It is implicit, spontaneous, multidimensional and diverse.
ADVANTAGES 
An organization can make efficient use of informal channels 
to fortify the formal channels of communication. 
It acts as a valuable purpose in expressing certain information 
that can not be channelled via official channels. 
It satisfies people’s desires to identify what is happening in the 
organization and offers an opportunity to express dreads
Communication can also take place through several other ways like 
CHANCE ENCOUNTERS- These are not planned and usually take place during 
corporate lunches, meetings and other important events where people meet 
for a few hours and develop rapport. 
GRAPEVINE- It is structure less and the information passes through all directions. 
RUMOURS AND GOSSIPS- These are detrimental to the health of an organization. 
They need to be nipped in the bud. 
Ex. When an organization goes through recession, people spread rumours that 
some employees will be given pink slips. In such a case, the brilliant and 
experienced people in the organization may start looking for employment 
elsewhere.
INFORMATION CAN FLOW FORMALLY AND 
INFORMALLY TO VARIOUS DIECTIONS LIKE: 
1.DOWNWARD 
2.UPWARD 
3.LATERAL OR HORIZONTAL
DOWNWARD FLOW OF 
COMMUNICATION 
• Means communication flow from higher to lower level 
• Superiors to juniors- managers inform or instruct, advise or 
request 
• Used to convey routine information, new policies or procedures, 
• To seek clarification, 
• Ask for analysis 
• Form of memos, notices, telephonic conversation etc.
ADVANTAGES OF DOWNWARD 
FLOW OF COMMUNICATION 
• Increases awareness 
• Helps in smooth functioning 
• Feedback from seniors help improve quality 
• Gives day-to-day information 
• Helps the subordinates gain experience 
• Note: it should be adequately balanced by upward flow of 
communication
UPWARD FLOW OF COMMUNICATION 
• Information flows from the lower level of hierarchy to the 
upper levels 
• Usually concerning employees’ comments about 
themselves, their reactions about others, reactions to 
practices and policies and their thoughts about their work 
• Subordinates send reports to inform superiors or to present 
their findings and recommendations
ADVANTAGES 
Keeps managers aware of how employees feel 
about 
Helps managers for making certain decisions 
Managers can create an atmosphere of trust and 
respect 
Ex. Suggestion boxes, grievance and redressal 
forums, open forums
DISADVANTAGES 
• Limited upward flow of communication is maintained in 
organizations. This can create a sense of insecurity in the 
lower level of employees. 
• They don’t get opportunities to let their feelings / resentment 
out 
• Since they are unable to communicate their thoughts, their 
work is likely to be affected
LATERAL / HORIZONTAL FLOW 
• Communication among departments or people at the same 
level in the managerial hierarchy. 
• Most frequently used channel 
• It can be carried on through face to face discussions 
• Telephonic talk 
• Periodical meetings 
• Memos etc. – written to reach more people
ADVANTAGES 
• Facilitates co ordination and understanding 
• Saves time 
• Bridges communication gaps 
• Vital for growth

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2 Channels of Communication

  • 1. CHANNELS OF COMMUNICATION FLOW OF COMMUNICATION
  • 2. A COMMUNICATION CHANNEL IS THE ROUTE THROUGH WHICH MESSAGES FLOW FROM THE SENDER TO THE RECEIVER. Channels of communication can be both formal and informal. Formal channels include the paths of communication which are institutionally determined by the organization. They are associated with the status and position of the communicator and the receiver. Informal communication is between people through informal contacts.
  • 3. FORMAL COMMUNICATION CHANNELS • Communication that takes place in the chain of command. • Organizational structure defines the communication between the superior and the subordinate. • The following are oral and written forms of formal communication channels: Newsletters Meetings Written memos E- mails Bulletin boards
  • 4. INFORMAL COMMUNICATION CHANNELS • Informal communication arises out of channels that fall outside the formal channels. • Informal communication takes place due to the individual needs of the members of an organization . • It exists in every organization • It can be oral as well as expressed by simple glance, sign or symbol. • It is implicit, spontaneous, multidimensional and diverse.
  • 5. ADVANTAGES An organization can make efficient use of informal channels to fortify the formal channels of communication. It acts as a valuable purpose in expressing certain information that can not be channelled via official channels. It satisfies people’s desires to identify what is happening in the organization and offers an opportunity to express dreads
  • 6. Communication can also take place through several other ways like CHANCE ENCOUNTERS- These are not planned and usually take place during corporate lunches, meetings and other important events where people meet for a few hours and develop rapport. GRAPEVINE- It is structure less and the information passes through all directions. RUMOURS AND GOSSIPS- These are detrimental to the health of an organization. They need to be nipped in the bud. Ex. When an organization goes through recession, people spread rumours that some employees will be given pink slips. In such a case, the brilliant and experienced people in the organization may start looking for employment elsewhere.
  • 7. INFORMATION CAN FLOW FORMALLY AND INFORMALLY TO VARIOUS DIECTIONS LIKE: 1.DOWNWARD 2.UPWARD 3.LATERAL OR HORIZONTAL
  • 8. DOWNWARD FLOW OF COMMUNICATION • Means communication flow from higher to lower level • Superiors to juniors- managers inform or instruct, advise or request • Used to convey routine information, new policies or procedures, • To seek clarification, • Ask for analysis • Form of memos, notices, telephonic conversation etc.
  • 9. ADVANTAGES OF DOWNWARD FLOW OF COMMUNICATION • Increases awareness • Helps in smooth functioning • Feedback from seniors help improve quality • Gives day-to-day information • Helps the subordinates gain experience • Note: it should be adequately balanced by upward flow of communication
  • 10. UPWARD FLOW OF COMMUNICATION • Information flows from the lower level of hierarchy to the upper levels • Usually concerning employees’ comments about themselves, their reactions about others, reactions to practices and policies and their thoughts about their work • Subordinates send reports to inform superiors or to present their findings and recommendations
  • 11. ADVANTAGES Keeps managers aware of how employees feel about Helps managers for making certain decisions Managers can create an atmosphere of trust and respect Ex. Suggestion boxes, grievance and redressal forums, open forums
  • 12. DISADVANTAGES • Limited upward flow of communication is maintained in organizations. This can create a sense of insecurity in the lower level of employees. • They don’t get opportunities to let their feelings / resentment out • Since they are unable to communicate their thoughts, their work is likely to be affected
  • 13. LATERAL / HORIZONTAL FLOW • Communication among departments or people at the same level in the managerial hierarchy. • Most frequently used channel • It can be carried on through face to face discussions • Telephonic talk • Periodical meetings • Memos etc. – written to reach more people
  • 14. ADVANTAGES • Facilitates co ordination and understanding • Saves time • Bridges communication gaps • Vital for growth