Proiect engleza

1. Theroleof communication in
business
Student: Pavel Valentin-Ionuț
Grupa 8214

2. What Is Communication?
• Communication is process of sending
and reciving information, ideas,
opinions, and facts between 2 or more
persons.
• Organizational communication, broadly
speaking, is: people working together to
achieve individual or collective goals.

3. Communication In Business
• Communication is blood line of organization.
Without communication there should be no business
in our surroundings.
• Business Communication is any communication used
to promote a product, service, or organization – with
the objective of making sale.
• In business communication, message is conveyed
through various channels of communication
including internet, print (publications), radio,
television, outdoor, and word of mouth.

4. Types Of Business Communcation
• There are two types of business
communication in an organization:
– Internal Communication
– External Communication

5. Internal Communication
• Upward Communication:
The communication take place
from lower level to uper level of an organization e.g
submission of reports by employees.
• Downward Communication:
Communication take place from
uper level to lower level of an organization e.g CEO gives
order to manager of company.

6. Internal Communication
• Horizontal Communication :
Communication take place
on same level of hierarchy in organization e.g. annual
meeting of board of directors.

7. External Communication
• Communication take place outside the
business to carry on business activities.

8. Business Communication Blood Line Of An
Organization
• Because it help us to bring:
• Increase productivity.
• Reduce stress
• Better understand what other says.
• Better understand how to get your message across.
• Enhance relationships
• Save time and money.

9. Why Communication Is Important In Business?
• Communication in business is important because:
• To build up reputation among customers and friends.
• To create better relation between
– seniors and sub ordinates
– workers and the management
– customers and the sellers
• To increase sales.
• For the promotion of a product, services or organization.

10. How To Improve Business Communication
• By removing barriers in communication:
– Noise
– Culture differences
– Stereotype
– Psychological barriers
– Physical barriers