It's a business communication ppt

1. WHAT IS COMMUNICATION?
• ■ Communication is simply the act of transferring
information from one place to another.
■ The process of sending and receiving messages
through verbal or nonverbal means--speech (oral
communication), writing (written communication), signs,
signals, or behavior.

2. SOME KEY POINTS FOR COMMUNICATION
1.If you want to convince others with a message,
convince them that you are a goodperson and that
you know what you are talking about.
2. Use words that your audience will easily
understand and remember.
3. Speak direct, ina conversational way for a
better communication.
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4. Move away from egocentrism.

3. WHAT IS BUSINESS COMMUNICATION ?
Business communication is the sharing of
information within a business in internal as well
as external terms. It can be simply understood
as the process of circulating information from
one source to another in a business environment.
The sources in this communication can be within
or outside an organisation. Let’s explore the
different types of business communication at
both internal and external levels.

4. 1. INTERNAL BUSINESS COMMUNICATION
The communication which happens
within the members of an organisation
can be regarded as internal business
communication. It is inclusive of both
formal and informal modes of
communication. Whenever various
departments convey the information to
the employees of the organization, it
comes under internal communication. It
is vital to have effective internal
communication as it increases
productivity and satisfaction level.

5. THERE ARE TWO TYPES OF INTERNAL BUSINESS
COMMUNICATION NAMELY AS:-
For instance: The CEO of an
organisation has now laid down certain
new guidelines as per the COVID-19
situation that has been propagated to
all the employees. This is how
communication within an organisation
would occur as per the internal
downward business communication.
Internal upward communication:
For Instance: The HR team of an
organisation has prepared a
report on a certain topic which is
further communicated to the HR
manager. This reflects upward
internal business communication.
Internal Downward
Communication:

6. 2. HORIZONTAL/LATERAL
COMMUNICATION
The communication which takes place at a
horizontal level, i.e. amongst the co-workers of an
organisation or firm is known as horizontal or
lateral business communication. Majorly it is
written or verbal communication. Out of all the
types of business communication, this one happens
through messages circulated between a single
department, cross departments or between various
individuals holding similar ranks. Through this
form of communication, the information is only
limited to the people working on the same rank.

7. For Instance: The marketing head of an
organisation contacts the production head
of the same form as she/he has to
communicate about the latest marketing
trends, product demand as well as
customer needs. Through smooth
communication between managers of
different departments, the message will
be circulated effectively.

8. 3.EXTERNAL COMMUNICATION
■Whenever any information regarding a
business firm is provided to another
business organisation or officials belonging
to some other organisation outside the
business environment then it is called
external business communication.
■ Oftentimes organisations interact with
other organisations to enhance their
business opportunities.
■Mainly the external business
communication is done through written or
verbal medium unlike the other types of
business communication.

9. THERE ARE TWO TYPES OF EXTERNAL BUSINESSES
COMMUNICATIONS:
• Formal External Business
Communication-
□ The formal external
business communication
includes mediums of
communication such as
letters, reports,
presentations, memos, etc
Informal External Business
Communication-
□ The informal external
business communication can
have various mediums and is
generally out of the control of an
organisation.

10. For Instance: You might have come across
various deals or offers available at an online
platform by a particular enterprise or business,
this is the most appropriate example of external
communication as the companies use mediums
like different types of advertising, radio
channels, social media ads, etc for their
promotion.

11. THANK YOU