Internal communication refers to the exchange of information within an organization and helps to increase productivity, achieve organizational goals, approach problems proactively, and improve customer service and decision-making. It occurs through various channels like memos, intranet, publications, meetings, and telephone. External communication is the exchange of information between an organization and outside groups, and its goals are to facilitate cooperation, present a favorable image, promote the organization, advertise to customers, and provide information about products and services. Channels for external communication include print/broadcast media, pamphlets, press conferences, annual reports, and meetings.

1. INTERNAL AND
EXTERNAL
COMMUNICATIO
N

2. DEFINATION
“Internal communication is the life blood
of each and every organization.”

3.  Internal communications (IC) is the function
responsible for effective communication or
trade among participants within an
organization.
 It is the transfer of information via channels
such as: memos, intranet, publication or
broadcasts, etc.

4. How Internal Communication
helps?
 Increased productivity
 Higher probability of achieving organizational
goals
 Ability to approach situations, problems or
crises proactively
 More effective and responsive customer
service.
 Smarter decision-making on all levels.
 Reduced day-to-day conflict between team
members

5. Diff ways of Internal
communication
 Group meetings
 Personnel meetings
 News bulletin
 Company’s internal server
 Telephone messages
 Company Blog

6. EXTERNAL
COMMUNICATIO
N

7. EXTERNAL
COMMUNICATION
The exchange of information and message
between an organization and other organization
groups, individual outside its formal structure.
Simply we can say :
Communication that takes place out side the
organization is called external communication.

8. Channels of external
Communication
 Face to face meetings
 Print and broadcast media
 Pamphlets
 Press conference
 Annual reports and letters etc…

9. The goal of external
Communication
 The goals of external communication are to
facilitate cooperation with groups such as
suppliers, investors, and stockholders
 To present a favorable image of an
organization
 To promote the organization
 Advertise the organization
 Provides information about products and
services to customers

10. Thank you…..