We created a digipak magazine advert using Publisher software because it allowed for easy editing with images and text boxes. The background color of brown and yellow was chosen to connote the idea of a boy and girl in love, relating to the featured artists Rihanna and Chris Brown. Their album image was used along with the "Rock Nation Label" logo to promote both the artists and the record company. Overall, the advert effectively uses conventions from the digipak and music video through its bright colors, clear background, and familiar image to advertise and encourage audience purchase of the music.

1. DIGIPAKADVERT
In orderto create the digipak postermygroup andI usedthe ‘Publisher’.We usedthis software
because itwaseasierto editwiththe use of imagesand textboxestocreate an effectiveposter.
Thisis our final Digipakmagazineadvertanditcan alsobe usedina lightbox or bill board.We
decidedtouse ‘brownandyellow’ asthe background because itconnotesthe ideaof a girl and a boy
inlove.Furthermore,atthe bottomcornerwe have usedthe "Rock NationLabel"againwith the red
symbol topromote the record label,since the ideaof the digipakadvertisto promote the artist
alongside withthe recordcompany.The image thatwe have usedisfromone of the scenesusedin
the musicvideosoit maybe familiartothe audience.The advertalsosuggests thattheyare bothin
love whichrelatestothe artist(RihannaandChrisBrown).
Similarlytothe digipak,we have usedthe same picture andbackgroundcolour because itconnotes
love andlinksinwiththeiralbum;somethingwhichanaudience will recognise.The colourandthe
picture look more effective againstthe bright mise -en-scene asitcontrastsagainstthe colour;
anotherfeature whichIusedonmy digipak. Usingbrightcoloursandclearbackgroundwill attract
our targetaudience andalsoencourage themtobuy the album
Also,withmydigipakadvertwe decidedtopromote theirsong,we achievedthisbypromotingour
musicvideoanddigipakadvertonsocial mediasuchas Facebook,twitterandYouTube sotheir
audience will know.Thisisalsoacommon feature indigipak adverts;withthe aimof themto
promote whentheyare ontour so thisincreasesthe ticksales.
Overall Ithinkmygroup andI have createda professional poster.Itiseffectiveaswe have used
conventionsfromourDigipakandMusicVideotoadvertise.The use of the brightcoloursrepresents
the excitementinourvideo.
Lastlythe use of the image on the genre effectivelyandbringsoutthe texttothe audience,whichis
encouragingforthemto purchase the music.