Aanlysis Of A Digipak Advert 3

1. AnalysisOf A Digipak Advert
I believedthatBeyonce wouldbe averygood example forme toanalyse asshe isa huge ‘pop’
queen.
The Digipakfor Beyonce ‘Beyonce’albumcontainsafrontcover,a back cover,a bookletinsideanda
CD. Thisdigipakfitsinwiththe popgenre conventionsthroughmise-en-scene andalsoappealsto
hertarget audience. There isablackand white image of Beyonce onthe album.The imageryshows
representationof womenasBeyonce iswearinglittle piece of clothing.
The font that isusedforher name iscontinuouslyseenthroughoutthe digipakasitcreatesbrand
identity.Heraudiencewillknowthatit’sBeyonce albumthroughthe use of hersignature fontand
style.
However,the backcoverincludesconventionssuchastrack list,arecord label,artist/albumname,
bard code and extrainformation.The imagesinthisdigipakare muchmore sexualisedandgrown

2. up,as she istryingto enhance hercelebrityandgrownupimage onanotherlevel atthispointin
time. By usingmise enscene featuressuchascostume,hairandmakeup,Beyonce isable tomake
herself appeal tobe attractive andappealingtohermale audience.