The group created a music video, digipak, and website to promote their hip hop artists. They linked the ancillary products through consistent use of color schemes and fonts to reinforce the style and message of the music video. Bright colors and a unique 3D font were used across all products to create visual cohesion and clarity that all items were related. Feedback confirmed the linking of the products made it clear they were all part of the same brand.

1. How effective is the combination
of your main product and
ancillary texts?

2. The Start…
Our main product was a music video with the ancillary tasks of a digipak and
website. We sat down as a team and discussed what song we would choose,
our audience and how we would portray our artists to our audiences. Our
genre was hip hop and we decided to make the look of our artists more
classical and vintage and the creation of the website and digipak helped with
making this visual idea a success. What we felt would encourage the idea of
a vintage classical look was the colour scheme for our digipak. Also the
content within the website would help and we tried to link both the digipak
and the website with our music video.

3. Next..
As a group we had to think of things which would link the music video to the
digipak and website. We came to the conclusion that the colour scheme
would bind the products together and would be visually easier for our
audience to distinguish our products whether it be music video or digipak. In
our music video it contained bright vibrant colours and we used these similar
colours in our website. We used bright, happy cheerful colours in our main
product and ancillary products to reinforce the visual appearance of positivity
we wanted to achieve to our artists and the audience.

4. Fonts
As a group we also agreed that the font motif was essential in making that
link between our main product and our ancillary products. We chose to make
the font of our digipak the same font as on the website making it clear that
these two ancillary texts were linked and was a form of synergy due to the
promotion of each other. From my research I decided the font had to match
the genre of the music we chose and the persona of our artist. The website
we used to choose the font was ‘dafont.com’ and this helped us due to its
many varieties of fonts available on the website. It took us around an hour or
two to finally come to our conclusion because we felt the right font was key in
making our digipak and website. We decided to use our own creativity with
the font so on our website, the header ‘Trapkings’ is in fact 3D if you put 3D
glasses on which just made our website more interactive to the audience and
showed some uniqueness to our product.

5. Within this digipak we
used the font we chose
from dafont.com with
the addition of the 3D
font on the website.
We chose this Aztec type
font because this font was
unique and grabbed the
attention of our whole group.
3D font which brings
uniqueness to our website
and makes the website
interactive.

6. Font motif, we used the same
3D font throughout our
website to keep the interactive
side of the website going.

7. Colour
Within our colour scheme on our main product and ancillary products, we did not
exactly stick to one colour, but allow the images to influence our products. In the
beginning we decided as a group to have a colour motif but as we started to record and
take pictures we gradually developed our colouring to not only one specific colour, but
vibrant bright colours. These bright colours such as white, turquoise and maroon give
off a positive feel to our artists and the audience instead of just black and white
throughout which would be dull and boring. Conventionally the colouring of a hip hop
video would be bright colours with colours such as golds and reds like ‘Freak of the
Week’ by Krept and Konan feat Jeremiah. We decided we should follow these
conventions but not include as much jewelry as it would not fit the style and persona of
our artists.
We also used black and white colouring in our
digipak to bring that classical look to our artists
however we did not use it throughout the
products because we wanted to keep to the
conventions of a hip hop music video.

8. Within our website we used the
natural colouring of the sky as the
background which gave purity and
a natural clean look to our website.
We also used greens from trees
and industrial colouring of metal
poles to add to the urban look.
The colouring in our music video was
influenced by the surrounding and what
was around us for example this maroon
colour on the wall in one of our shots
during the music video. This maroon
colour was also shown in the artists
clothing and in the digipak creating a link
from the main product to the ancillary
product.
Within our digipak we used a variety of natural colours
which were bright and black and white colouring to
show the classical look. We added all these different
colours to our digipak to show the style and nature of
our artists all in one product as best we could.

9. Was it effective?
Overall, I believe the links of font and colour from our main product to our ancillary texts
was a successful link and helped us make that bond from all three products; music
video, website and digipak. If we did not make this link between our products, they
would have been fragmented and would not make that link to each other, making it
harder for the audience to distinguish our music video from our website and digipak.
Throughout our audience feedback we gained comments and one of them was that,
‘It’s easy to know these three products are under the same title, Trap Kings’
The link of the music video, website and digipak allowed our audience to properly know
who are artists are and what they are about for example their style and background.
This link of colour and font reminds our audience of what our style is and makes it
easier for our audience to distinguish.