This survey asks respondents about their music video viewing habits including the platforms and devices used to watch videos, favorite genres and music channels, how often they watch, and preferences regarding video concepts, emotions conveyed, and use of special effects. Respondents are also asked to name their favorite music video of all time and explain why.

1. What do you use to view music videos?
YouTube [ ]
Music Channels [ ]
Vevo [ ]
Others [ ]
What is your favourite music channel?
4Music [ ]
MTV Base [ ]
Kerrang [ ]
Channel Aka [ ]
Other [ ]
How often do you normally watch music videos?
Every Day [ ]
Every Week [ ]
Every Month [ ]
Never [ ]
What is your favourite genre?
RnB [ ]
Rap [ ]
Pop [ ]
Gospel [ ]
Indie [ ]
Hip Hop [ ]
Rock [ ]
Teen Pop [ ]
Do you enjoy music with animation or special effects (SFX)?
Yes [ ]
No [ ]
If yes, please state ____________________________________________________
What device do you use to view music videos?
TV [ ]
Internet [ ]

2. IPod [ ]
Mobile Phone [ ]
Tablet [ ]
Other [ ]
What is your favourite music video of all time and why?
_______________________________________________________________________________________________
_______________________________________________________________________________________________
Do you prefer performance based music videos, narrative or concept based?
Performance [ ]
Concept Based [ ]
Narrative [ ]
What do you prefer in a music video?
Seriousness [ ]
Funny [ ]
If emotion were displayed in a music video, which would you prefer to see?
Happiness [ ]
Sadness [ ]
Anger [ ]
Other [ ]