The combination of the main music video product and ancillary tasks of the digipak and magazine advert is very effective. Ensuring continuity between the products is important so that the viewer can easily recognize them as being connected. The theme of love is portrayed throughout the products through the colors, fonts, and imagery used, such as photos of the artists. Continuity is achieved through the consistent use of the same warm color scheme, fonts, and images of the artists and their guitar across all products to clearly link them together and create a recognizable brand identity.

1. Evaluation Question 2
By Lewis Robinson

2. Question 2: How effective is the combination of
your main product and ancillary tasks?
• The main product is a music video and the ancillary tasks are the digipak
and magazine advert.
• It is extremely important to have an effective combination in the main
product and ancillary tasks. This is because it is important that the viewer
can easily make a recognition between the products. If the viewer can
easily make a connection between the digipak this means that they are
more likely to recognise the product and purchase it.
• The overall theme for my product is love; this is portrayed and
complimented by the use of the colours in the ancillary tasks. In the music
video this theme is portrayed through the artists within the video. The
actors within the video are shown to be in love with each other.
• The house style that is present throughout my ancillary task is a warm
acoustic feel that matches the music video’s theme. The same font and
colour scheme has been used throughout the digipak and magazine advert
to create a link between them.

3. • Within my media product there are certain elements that relate
back to the ancillary tasks. The brand identity from my product is
the focus into the raw acoustic music and how it is made, when the
customer thinks of Jamie Lawson they think of a raw acoustic sound
that he creates in his songs, this is represented by the guitar on the
front of the digipak. The warm natural lights also help with
portraying the calm natural image that is presented in his songs.
• Throughout the production of my media product I ensured that the
continuity between the main task and ancillary tasks was
professional and consistent. The first simple but effective method
that I used was using the same colours throughout the products. In
my digipak and magazine advert I chose a black theme (6) to form
the base of all the products. This was enhanced by the orange
detailing in which was added to the font and titles to create a
‘sunburst’ finish (6). This was done to compliment the sunburst
guitar that was used by the artist in the music video (7) this was the
first way in which I could make a link between the products to
ensure that they were easily distinguished as one, creating an easily
recognisable brand image.

4. • The next way in which I ensured that the tasks linked was through the use of
the artist and actors. For example, the digipak shows the artist in two places as
a result of this the viewer can instantly see that the digipak links to the music
video, furthermore the artists can be seen on the digipak and advert as there
were pictures taken of them with the guitar, furthermore I have also included
fairy lights in both the ancillary tasks. The fairy lights that can be seen in the
digipak wrapped around the guitar which is used by the artist in the music
video are also used in the magazine advert . This made an effective digipak as
it makes sure the viewer is aware that it belongs to the video which could in
turn increase sales of the media product. The final way in which I made sure
the links between my main product and ancillary products was through the
use of consistent fonts. Font type sizes and colour were all made identical (8)
in order to ensure that the media product was seamless and easily
recognisable as one product. I used this style as I felt it accurately captured the
mood of the music video. The writing style also has connotations with love
which is the theme of the video in which I was trying to develop. The theme
that I tried to create was a dark mysterious but love filled theme. This was
done with the use of a black background and a soft orange to yellow glow
around the edges, this gives the digipak and magazine advert a warm loving
mood and theme. This matches the mood and atmosphere that is created by
the original song.

5. • There are areas of my work which could have been
improved in order to further increase the brand
identity. For example, I should have included a picture
of the female actor in the digipak; this is because this
would be another element that the viewers may
remember to make them mentally link the two
products together. Furthermore I could have edited the
video to make the video in black and white but the
guitar in colour, this would create a link between the
colours used in the digipak. This is because I replicated
the guitars sunburst finish in the digipak background
and fonts.

6. • The product has a strong brand identity as a
whole however after review I believe that there
are areas in which can be made stronger with
some alterations. I think that the digipak could
contain a picture of the female actor that was
used for the video as this another way that they
could be linked with the music video, and finally I
could have added more close up shots of the
artists in relatable famous location to help people
recognise the music video.