SlideShare a Scribd company logo
Evaluation Question 1
Mykola Serbov
How does your media product use, develop or challenge
forms and conventions of real media products?
Mise en scene:
Explanation:
Our music video have used a large variety of different base tracks, which
seems to be a common theme within the Pop Rock genre. I believe that
we have both used it, and developed this convection as instead of just
having simple location performance, we added unique shots. This
development was done because we wanted to represent our artist
quirky, and decided against having a dance within the video. By using a
variety of unique shots, I believe we were able to retain the attention of
the viewers. This affect was achieved by using green screen and shadow
manipulation. The main idea behind the Mise en Scene, was to attract
the audience to want and see more of the video as it continue.
Comparison to real music video:
The original video uses a lot of close up shots of the artist, and we
seem to follow the same theme. We didn’t want to be copying the
original video so we decided add more medium shots and make the
artist more “passionate about the music” The original video uses a
lot of lasers and bright blue lights. Originally we planned to also
include lasers, however we were usable to make enough usable
footage so we decided not to use it anyway. Even though our video
has some similarities to the original one, I believe the changes we
made along with the rebranding of the artist was successful.
Magazine advert
Colour correction:
The main convection that we have used
in our magazine advert is the colour
correction, which has allowed us to
create a really “popping” image. The
poster is really bright which attracts
a lot of attention, and would stand
out in the crown. We decided to stick
to the same neon colour and lasers as
were used in the digipak and video.
By using simplistic design and
appropriate font, we were able to
achieve a professional look. By
looking at the poster, you can clearly
identify the genre of the artist .
Digipak
While creating the digipak we
were trying to achieve a very
quirky and hyper-real feel to it.
We decided to follow the
theme which we established in
the video with all the different
neon colours and dim lighting.
By using the silhouette of the
artist we were able to achieve a
mysterious effect which clearly
shows style. You can easily
associate neon colours and
lasers to the artist as it has
strong branding.

More Related Content

What's hot

Personal evaluation powerpint
Personal evaluation powerpintPersonal evaluation powerpint
Personal evaluation powerpint
sophiamusmarmedia
 
Jen, lily and justines evaluation for a2
Jen, lily and justines evaluation for a2Jen, lily and justines evaluation for a2
Jen, lily and justines evaluation for a2lilyhoneybun
 
Evaluation studded roses
Evaluation  studded rosesEvaluation  studded roses
Evaluation studded rosesMeganvellis
 
Digipak drafts
Digipak draftsDigipak drafts
Digipak drafts
Laila Jaleel
 
Poster plan and developement
Poster plan and developementPoster plan and developement
Poster plan and developement
lozsheriston
 
Evaluation studded roses
Evaluation  studded rosesEvaluation  studded roses
Evaluation studded rosesMeganvellis
 
Evaluation question 2
Evaluation question 2Evaluation question 2
Evaluation question 2
ChrisThomson1994
 
A2 Media Evaluation
A2  Media  EvaluationA2  Media  Evaluation
A2 Media Evaluation
Marcus
 
Question 2
Question 2Question 2
Question 2
lauraslater_
 
Evaluation question 2
Evaluation question 2  Evaluation question 2
Evaluation question 2 epowney
 
Evaluation question 2
Evaluation question 2  Evaluation question 2
Evaluation question 2 epowney
 
Media eval 1 a2
Media eval 1 a2Media eval 1 a2
Media eval 1 a2
jaziiee
 
Evaluation
EvaluationEvaluation
Evaluation
AaronHunt99
 
Ancilary texts
Ancilary textsAncilary texts
Ancilary texts
zombiejuicek
 
Digipak
DigipakDigipak
Digipak
rojalmyers97
 
Evaluation question 2
Evaluation question 2Evaluation question 2
Evaluation question 2
Lewis2922
 

What's hot (19)

Personal evaluation powerpint
Personal evaluation powerpintPersonal evaluation powerpint
Personal evaluation powerpint
 
Jen, lily and justines evaluation for a2
Jen, lily and justines evaluation for a2Jen, lily and justines evaluation for a2
Jen, lily and justines evaluation for a2
 
Evaluation studded roses
Evaluation  studded rosesEvaluation  studded roses
Evaluation studded roses
 
Digipak drafts
Digipak draftsDigipak drafts
Digipak drafts
 
Poster plan and developement
Poster plan and developementPoster plan and developement
Poster plan and developement
 
Evaluation studded roses
Evaluation  studded rosesEvaluation  studded roses
Evaluation studded roses
 
Evaluation question 2
Evaluation question 2Evaluation question 2
Evaluation question 2
 
A2 Media Evaluation
A2  Media  EvaluationA2  Media  Evaluation
A2 Media Evaluation
 
Question 2
Question 2Question 2
Question 2
 
Evaluation question 2
Evaluation question 2  Evaluation question 2
Evaluation question 2
 
Evaluation question 2
Evaluation question 2  Evaluation question 2
Evaluation question 2
 
Media eval 1 a2
Media eval 1 a2Media eval 1 a2
Media eval 1 a2
 
Evalution 2
Evalution 2Evalution 2
Evalution 2
 
Evaluation
EvaluationEvaluation
Evaluation
 
Ancilary texts
Ancilary textsAncilary texts
Ancilary texts
 
Digipak
DigipakDigipak
Digipak
 
Evaluation question 2
Evaluation question 2Evaluation question 2
Evaluation question 2
 
Evaluation
EvaluationEvaluation
Evaluation
 
Yay
YayYay
Yay
 

Similar to Evaluation question 1

Evaluation question 2 New Version
Evaluation question 2  New VersionEvaluation question 2  New Version
Evaluation question 2 New Versionabbietownsend1
 
Evaluation
EvaluationEvaluation
Evaluationnishil15
 
Evaluation presentaion
Evaluation presentaionEvaluation presentaion
Evaluation presentaionluke kennett
 
Presentation Evaluation
Presentation   EvaluationPresentation   Evaluation
Presentation Evaluationkerrystudd
 
Evaluation 2: How Effective is the Combination of Your Main Product and Ancil...
Evaluation 2: How Effective is the Combination of Your Main Product and Ancil...Evaluation 2: How Effective is the Combination of Your Main Product and Ancil...
Evaluation 2: How Effective is the Combination of Your Main Product and Ancil...jessdownard
 
Media Evaluation 1-4 by Amy Sparks
Media Evaluation 1-4 by Amy SparksMedia Evaluation 1-4 by Amy Sparks
Media Evaluation 1-4 by Amy Sparksalanahhh1
 
Question 2 - In what ways does your media product use, develop or challenge f...
Question 2 - In what ways does your media product use, develop or challenge f...Question 2 - In what ways does your media product use, develop or challenge f...
Question 2 - In what ways does your media product use, develop or challenge f...
Cameron Loftus
 
Question 2 Media A2
Question 2 Media A2Question 2 Media A2
Question 2 Media A2
Cameron Loftus
 
Question 1 evaluation
Question 1 evaluationQuestion 1 evaluation
Question 1 evaluation
Hayley Nelson
 
Evaluation task 1
Evaluation task 1Evaluation task 1
Evaluation task 1
Dasha Zhukova
 
Evaluation
EvaluationEvaluation
EvaluationAlicia
 

Similar to Evaluation question 1 (20)

Question 2
Question 2Question 2
Question 2
 
Evaluation question 2 New Version
Evaluation question 2  New VersionEvaluation question 2  New Version
Evaluation question 2 New Version
 
Evaluation
EvaluationEvaluation
Evaluation
 
Evaluation presentaion
Evaluation presentaionEvaluation presentaion
Evaluation presentaion
 
Question 1 Media
Question 1 MediaQuestion 1 Media
Question 1 Media
 
Presentation Evaluation
Presentation   EvaluationPresentation   Evaluation
Presentation Evaluation
 
Evaluation 2: How Effective is the Combination of Your Main Product and Ancil...
Evaluation 2: How Effective is the Combination of Your Main Product and Ancil...Evaluation 2: How Effective is the Combination of Your Main Product and Ancil...
Evaluation 2: How Effective is the Combination of Your Main Product and Ancil...
 
Media Evaluation 1-4 by Amy Sparks
Media Evaluation 1-4 by Amy SparksMedia Evaluation 1-4 by Amy Sparks
Media Evaluation 1-4 by Amy Sparks
 
Media
MediaMedia
Media
 
Question 2 - In what ways does your media product use, develop or challenge f...
Question 2 - In what ways does your media product use, develop or challenge f...Question 2 - In what ways does your media product use, develop or challenge f...
Question 2 - In what ways does your media product use, develop or challenge f...
 
Question 2 Media A2
Question 2 Media A2Question 2 Media A2
Question 2 Media A2
 
Question 1 evaluation
Question 1 evaluationQuestion 1 evaluation
Question 1 evaluation
 
Evaluation
EvaluationEvaluation
Evaluation
 
Evaluation media
Evaluation mediaEvaluation media
Evaluation media
 
Evaluation task 1
Evaluation task 1Evaluation task 1
Evaluation task 1
 
Evaluation media
Evaluation mediaEvaluation media
Evaluation media
 
Evaluation media
Evaluation mediaEvaluation media
Evaluation media
 
Evaluation media
Evaluation mediaEvaluation media
Evaluation media
 
Evaluation
EvaluationEvaluation
Evaluation
 
Evaluation media
Evaluation mediaEvaluation media
Evaluation media
 

More from MykolaSerbov

Evaluation question 2
Evaluation question 2Evaluation question 2
Evaluation question 2
MykolaSerbov
 
Evaluation question 4
Evaluation question 4Evaluation question 4
Evaluation question 4
MykolaSerbov
 
Evaluation question 3
Evaluation question 3Evaluation question 3
Evaluation question 3
MykolaSerbov
 
Assignment 47
Assignment 47Assignment 47
Assignment 47
MykolaSerbov
 
Assignment 46
Assignment 46Assignment 46
Assignment 46
MykolaSerbov
 
Assignment 12
Assignment 12Assignment 12
Assignment 12
MykolaSerbov
 
Assignmetn 26
Assignmetn 26Assignmetn 26
Assignmetn 26
MykolaSerbov
 
Assignment 29
Assignment 29Assignment 29
Assignment 29
MykolaSerbov
 
Assignment 14
Assignment 14Assignment 14
Assignment 14
MykolaSerbov
 
Assignment 11
Assignment 11Assignment 11
Assignment 11
MykolaSerbov
 
Assignment 10
Assignment 10Assignment 10
Assignment 10
MykolaSerbov
 
Assignment 5
Assignment 5Assignment 5
Assignment 5
MykolaSerbov
 
Assignment 4
Assignment 4Assignment 4
Assignment 4
MykolaSerbov
 
Assignment 3
Assignment 3Assignment 3
Assignment 3
MykolaSerbov
 
Assignment 2
Assignment 2Assignment 2
Assignment 2
MykolaSerbov
 
Assignment 1
Assignment 1Assignment 1
Assignment 1
MykolaSerbov
 

More from MykolaSerbov (16)

Evaluation question 2
Evaluation question 2Evaluation question 2
Evaluation question 2
 
Evaluation question 4
Evaluation question 4Evaluation question 4
Evaluation question 4
 
Evaluation question 3
Evaluation question 3Evaluation question 3
Evaluation question 3
 
Assignment 47
Assignment 47Assignment 47
Assignment 47
 
Assignment 46
Assignment 46Assignment 46
Assignment 46
 
Assignment 12
Assignment 12Assignment 12
Assignment 12
 
Assignmetn 26
Assignmetn 26Assignmetn 26
Assignmetn 26
 
Assignment 29
Assignment 29Assignment 29
Assignment 29
 
Assignment 14
Assignment 14Assignment 14
Assignment 14
 
Assignment 11
Assignment 11Assignment 11
Assignment 11
 
Assignment 10
Assignment 10Assignment 10
Assignment 10
 
Assignment 5
Assignment 5Assignment 5
Assignment 5
 
Assignment 4
Assignment 4Assignment 4
Assignment 4
 
Assignment 3
Assignment 3Assignment 3
Assignment 3
 
Assignment 2
Assignment 2Assignment 2
Assignment 2
 
Assignment 1
Assignment 1Assignment 1
Assignment 1
 

Recently uploaded

Empowering Data Analytics Ecosystem.pptx
Empowering Data Analytics Ecosystem.pptxEmpowering Data Analytics Ecosystem.pptx
Empowering Data Analytics Ecosystem.pptx
benishzehra469
 
Algorithmic optimizations for Dynamic Levelwise PageRank (from STICD) : SHORT...
Algorithmic optimizations for Dynamic Levelwise PageRank (from STICD) : SHORT...Algorithmic optimizations for Dynamic Levelwise PageRank (from STICD) : SHORT...
Algorithmic optimizations for Dynamic Levelwise PageRank (from STICD) : SHORT...
Subhajit Sahu
 
一比一原版(CBU毕业证)卡普顿大学毕业证如何办理
一比一原版(CBU毕业证)卡普顿大学毕业证如何办理一比一原版(CBU毕业证)卡普顿大学毕业证如何办理
一比一原版(CBU毕业证)卡普顿大学毕业证如何办理
ahzuo
 
SOCRadar Germany 2024 Threat Landscape Report
SOCRadar Germany 2024 Threat Landscape ReportSOCRadar Germany 2024 Threat Landscape Report
SOCRadar Germany 2024 Threat Landscape Report
SOCRadar
 
Ch03-Managing the Object-Oriented Information Systems Project a.pdf
Ch03-Managing the Object-Oriented Information Systems Project a.pdfCh03-Managing the Object-Oriented Information Systems Project a.pdf
Ch03-Managing the Object-Oriented Information Systems Project a.pdf
haila53
 
一比一原版(UMich毕业证)密歇根大学|安娜堡分校毕业证成绩单
一比一原版(UMich毕业证)密歇根大学|安娜堡分校毕业证成绩单一比一原版(UMich毕业证)密歇根大学|安娜堡分校毕业证成绩单
一比一原版(UMich毕业证)密歇根大学|安娜堡分校毕业证成绩单
ewymefz
 
Criminal IP - Threat Hunting Webinar.pdf
Criminal IP - Threat Hunting Webinar.pdfCriminal IP - Threat Hunting Webinar.pdf
Criminal IP - Threat Hunting Webinar.pdf
Criminal IP
 
FP Growth Algorithm and its Applications
FP Growth Algorithm and its ApplicationsFP Growth Algorithm and its Applications
FP Growth Algorithm and its Applications
MaleehaSheikh2
 
一比一原版(YU毕业证)约克大学毕业证成绩单
一比一原版(YU毕业证)约克大学毕业证成绩单一比一原版(YU毕业证)约克大学毕业证成绩单
一比一原版(YU毕业证)约克大学毕业证成绩单
enxupq
 
一比一原版(Bradford毕业证书)布拉德福德大学毕业证如何办理
一比一原版(Bradford毕业证书)布拉德福德大学毕业证如何办理一比一原版(Bradford毕业证书)布拉德福德大学毕业证如何办理
一比一原版(Bradford毕业证书)布拉德福德大学毕业证如何办理
mbawufebxi
 
一比一原版(UofM毕业证)明尼苏达大学毕业证成绩单
一比一原版(UofM毕业证)明尼苏达大学毕业证成绩单一比一原版(UofM毕业证)明尼苏达大学毕业证成绩单
一比一原版(UofM毕业证)明尼苏达大学毕业证成绩单
ewymefz
 
一比一原版(Deakin毕业证书)迪肯大学毕业证如何办理
一比一原版(Deakin毕业证书)迪肯大学毕业证如何办理一比一原版(Deakin毕业证书)迪肯大学毕业证如何办理
一比一原版(Deakin毕业证书)迪肯大学毕业证如何办理
oz8q3jxlp
 
一比一原版(NYU毕业证)纽约大学毕业证成绩单
一比一原版(NYU毕业证)纽约大学毕业证成绩单一比一原版(NYU毕业证)纽约大学毕业证成绩单
一比一原版(NYU毕业证)纽约大学毕业证成绩单
ewymefz
 
一比一原版(UIUC毕业证)伊利诺伊大学|厄巴纳-香槟分校毕业证如何办理
一比一原版(UIUC毕业证)伊利诺伊大学|厄巴纳-香槟分校毕业证如何办理一比一原版(UIUC毕业证)伊利诺伊大学|厄巴纳-香槟分校毕业证如何办理
一比一原版(UIUC毕业证)伊利诺伊大学|厄巴纳-香槟分校毕业证如何办理
ahzuo
 
一比一原版(Adelaide毕业证书)阿德莱德大学毕业证如何办理
一比一原版(Adelaide毕业证书)阿德莱德大学毕业证如何办理一比一原版(Adelaide毕业证书)阿德莱德大学毕业证如何办理
一比一原版(Adelaide毕业证书)阿德莱德大学毕业证如何办理
slg6lamcq
 
一比一原版(IIT毕业证)伊利诺伊理工大学毕业证成绩单
一比一原版(IIT毕业证)伊利诺伊理工大学毕业证成绩单一比一原版(IIT毕业证)伊利诺伊理工大学毕业证成绩单
一比一原版(IIT毕业证)伊利诺伊理工大学毕业证成绩单
ewymefz
 
The affect of service quality and online reviews on customer loyalty in the E...
The affect of service quality and online reviews on customer loyalty in the E...The affect of service quality and online reviews on customer loyalty in the E...
The affect of service quality and online reviews on customer loyalty in the E...
jerlynmaetalle
 
【社内勉強会資料_Octo: An Open-Source Generalist Robot Policy】
【社内勉強会資料_Octo: An Open-Source Generalist Robot Policy】【社内勉強会資料_Octo: An Open-Source Generalist Robot Policy】
【社内勉強会資料_Octo: An Open-Source Generalist Robot Policy】
NABLAS株式会社
 
做(mqu毕业证书)麦考瑞大学毕业证硕士文凭证书学费发票原版一模一样
做(mqu毕业证书)麦考瑞大学毕业证硕士文凭证书学费发票原版一模一样做(mqu毕业证书)麦考瑞大学毕业证硕士文凭证书学费发票原版一模一样
做(mqu毕业证书)麦考瑞大学毕业证硕士文凭证书学费发票原版一模一样
axoqas
 
一比一原版(QU毕业证)皇后大学毕业证成绩单
一比一原版(QU毕业证)皇后大学毕业证成绩单一比一原版(QU毕业证)皇后大学毕业证成绩单
一比一原版(QU毕业证)皇后大学毕业证成绩单
enxupq
 

Recently uploaded (20)

Empowering Data Analytics Ecosystem.pptx
Empowering Data Analytics Ecosystem.pptxEmpowering Data Analytics Ecosystem.pptx
Empowering Data Analytics Ecosystem.pptx
 
Algorithmic optimizations for Dynamic Levelwise PageRank (from STICD) : SHORT...
Algorithmic optimizations for Dynamic Levelwise PageRank (from STICD) : SHORT...Algorithmic optimizations for Dynamic Levelwise PageRank (from STICD) : SHORT...
Algorithmic optimizations for Dynamic Levelwise PageRank (from STICD) : SHORT...
 
一比一原版(CBU毕业证)卡普顿大学毕业证如何办理
一比一原版(CBU毕业证)卡普顿大学毕业证如何办理一比一原版(CBU毕业证)卡普顿大学毕业证如何办理
一比一原版(CBU毕业证)卡普顿大学毕业证如何办理
 
SOCRadar Germany 2024 Threat Landscape Report
SOCRadar Germany 2024 Threat Landscape ReportSOCRadar Germany 2024 Threat Landscape Report
SOCRadar Germany 2024 Threat Landscape Report
 
Ch03-Managing the Object-Oriented Information Systems Project a.pdf
Ch03-Managing the Object-Oriented Information Systems Project a.pdfCh03-Managing the Object-Oriented Information Systems Project a.pdf
Ch03-Managing the Object-Oriented Information Systems Project a.pdf
 
一比一原版(UMich毕业证)密歇根大学|安娜堡分校毕业证成绩单
一比一原版(UMich毕业证)密歇根大学|安娜堡分校毕业证成绩单一比一原版(UMich毕业证)密歇根大学|安娜堡分校毕业证成绩单
一比一原版(UMich毕业证)密歇根大学|安娜堡分校毕业证成绩单
 
Criminal IP - Threat Hunting Webinar.pdf
Criminal IP - Threat Hunting Webinar.pdfCriminal IP - Threat Hunting Webinar.pdf
Criminal IP - Threat Hunting Webinar.pdf
 
FP Growth Algorithm and its Applications
FP Growth Algorithm and its ApplicationsFP Growth Algorithm and its Applications
FP Growth Algorithm and its Applications
 
一比一原版(YU毕业证)约克大学毕业证成绩单
一比一原版(YU毕业证)约克大学毕业证成绩单一比一原版(YU毕业证)约克大学毕业证成绩单
一比一原版(YU毕业证)约克大学毕业证成绩单
 
一比一原版(Bradford毕业证书)布拉德福德大学毕业证如何办理
一比一原版(Bradford毕业证书)布拉德福德大学毕业证如何办理一比一原版(Bradford毕业证书)布拉德福德大学毕业证如何办理
一比一原版(Bradford毕业证书)布拉德福德大学毕业证如何办理
 
一比一原版(UofM毕业证)明尼苏达大学毕业证成绩单
一比一原版(UofM毕业证)明尼苏达大学毕业证成绩单一比一原版(UofM毕业证)明尼苏达大学毕业证成绩单
一比一原版(UofM毕业证)明尼苏达大学毕业证成绩单
 
一比一原版(Deakin毕业证书)迪肯大学毕业证如何办理
一比一原版(Deakin毕业证书)迪肯大学毕业证如何办理一比一原版(Deakin毕业证书)迪肯大学毕业证如何办理
一比一原版(Deakin毕业证书)迪肯大学毕业证如何办理
 
一比一原版(NYU毕业证)纽约大学毕业证成绩单
一比一原版(NYU毕业证)纽约大学毕业证成绩单一比一原版(NYU毕业证)纽约大学毕业证成绩单
一比一原版(NYU毕业证)纽约大学毕业证成绩单
 
一比一原版(UIUC毕业证)伊利诺伊大学|厄巴纳-香槟分校毕业证如何办理
一比一原版(UIUC毕业证)伊利诺伊大学|厄巴纳-香槟分校毕业证如何办理一比一原版(UIUC毕业证)伊利诺伊大学|厄巴纳-香槟分校毕业证如何办理
一比一原版(UIUC毕业证)伊利诺伊大学|厄巴纳-香槟分校毕业证如何办理
 
一比一原版(Adelaide毕业证书)阿德莱德大学毕业证如何办理
一比一原版(Adelaide毕业证书)阿德莱德大学毕业证如何办理一比一原版(Adelaide毕业证书)阿德莱德大学毕业证如何办理
一比一原版(Adelaide毕业证书)阿德莱德大学毕业证如何办理
 
一比一原版(IIT毕业证)伊利诺伊理工大学毕业证成绩单
一比一原版(IIT毕业证)伊利诺伊理工大学毕业证成绩单一比一原版(IIT毕业证)伊利诺伊理工大学毕业证成绩单
一比一原版(IIT毕业证)伊利诺伊理工大学毕业证成绩单
 
The affect of service quality and online reviews on customer loyalty in the E...
The affect of service quality and online reviews on customer loyalty in the E...The affect of service quality and online reviews on customer loyalty in the E...
The affect of service quality and online reviews on customer loyalty in the E...
 
【社内勉強会資料_Octo: An Open-Source Generalist Robot Policy】
【社内勉強会資料_Octo: An Open-Source Generalist Robot Policy】【社内勉強会資料_Octo: An Open-Source Generalist Robot Policy】
【社内勉強会資料_Octo: An Open-Source Generalist Robot Policy】
 
做(mqu毕业证书)麦考瑞大学毕业证硕士文凭证书学费发票原版一模一样
做(mqu毕业证书)麦考瑞大学毕业证硕士文凭证书学费发票原版一模一样做(mqu毕业证书)麦考瑞大学毕业证硕士文凭证书学费发票原版一模一样
做(mqu毕业证书)麦考瑞大学毕业证硕士文凭证书学费发票原版一模一样
 
一比一原版(QU毕业证)皇后大学毕业证成绩单
一比一原版(QU毕业证)皇后大学毕业证成绩单一比一原版(QU毕业证)皇后大学毕业证成绩单
一比一原版(QU毕业证)皇后大学毕业证成绩单
 

Evaluation question 1

  • 2. How does your media product use, develop or challenge forms and conventions of real media products? Mise en scene: Explanation: Our music video have used a large variety of different base tracks, which seems to be a common theme within the Pop Rock genre. I believe that we have both used it, and developed this convection as instead of just having simple location performance, we added unique shots. This development was done because we wanted to represent our artist quirky, and decided against having a dance within the video. By using a variety of unique shots, I believe we were able to retain the attention of the viewers. This affect was achieved by using green screen and shadow manipulation. The main idea behind the Mise en Scene, was to attract the audience to want and see more of the video as it continue.
  • 3. Comparison to real music video: The original video uses a lot of close up shots of the artist, and we seem to follow the same theme. We didn’t want to be copying the original video so we decided add more medium shots and make the artist more “passionate about the music” The original video uses a lot of lasers and bright blue lights. Originally we planned to also include lasers, however we were usable to make enough usable footage so we decided not to use it anyway. Even though our video has some similarities to the original one, I believe the changes we made along with the rebranding of the artist was successful.
  • 4. Magazine advert Colour correction: The main convection that we have used in our magazine advert is the colour correction, which has allowed us to create a really “popping” image. The poster is really bright which attracts a lot of attention, and would stand out in the crown. We decided to stick to the same neon colour and lasers as were used in the digipak and video. By using simplistic design and appropriate font, we were able to achieve a professional look. By looking at the poster, you can clearly identify the genre of the artist .
  • 5. Digipak While creating the digipak we were trying to achieve a very quirky and hyper-real feel to it. We decided to follow the theme which we established in the video with all the different neon colours and dim lighting. By using the silhouette of the artist we were able to achieve a mysterious effect which clearly shows style. You can easily associate neon colours and lasers to the artist as it has strong branding.