The document discusses Laura Mulvey's idea of the "Male Gaze" and how it portrays characters from a heterosexual male perspective in films. It proposes challenging this convention in a pop music video by focusing on the artist's voice rather than her image and body. This will be done by filming the female protagonist from the viewpoint of other women, as the target audience for the video includes both young men and women.

1. The Male Gaze
Laura Mulveycame up withthe ideaof the ‘Male Gaze’in 1975. The ideaabouthow the audience
viewsthe charactersfromthe male heterosexual perspective.Thistype of conventionwillbe
challengedbyourPOPmusicvideo.We will dothisbyfocusingonthe artistvoice ratherthan her
image andbody features.
In orderto challenge the conventionof the male gaze,we plantofilmthe girl (firstprotagonist) in
the viewof otherwoman.Thisisbecause our targetaudience are youngmale andfemales.