A brand image is developed over time through consistent advertising and themes to create an impression in consumers' minds. The document discusses how a band created a consistent brand image across their music products by keeping the same color theme, environment, and style in their album packaging, music video, and advertisements. This was done by shooting all materials in the same wilderness setting and keeping the color scheme, font, and visual style consistent throughout different elements to present a cohesive brand.

1. How effective is the combination of your main products and
ancillary tasks?

2. A brand image is the impression in the consumers mind of
a brand's total personality. Brand images are developed over
time, usually through advertising campaigns and a consistent
theme so that they are instantly recognised.
A brand image is important to make your product recognisable
and to make it look established, otherwise products that aren't,
generally don’t get noticed at all and consumers pick brands they
know and can trust. For example, if somebody was looking to buy
a drink of coke, they are most certainly going to pick Coca Cola
rather than a less established brand such as a supermarkets own
brand.

3. To create a brand image in our products we have done what other
brands have also done, kept a constant theme throughout the different
elements of our products to show consistency. The colour theme we
chose is associated with our chosen genre also. It symbolises calm,
mellow music. To keep a constant theme for all our products, we had to
keep the colour scheme the same throughout. We did this by shooting all
our photos and our filming in the same environment, the wilderness. If
we had shot our music video in the wilderness and our photos in a built
up city for example, the products wouldn’t match and consumers would
This isthink they took two different products from two different artists, and
a photo we are As you can see,
which is used on genres.
possibly one of these two This is a still from our
the panels in our music video.
pictures show
Digipak. that the
products both
belong to the
same band and
genre as they
are both shot
in matching

4. As you can see here, by keeping the
text in the same font, and by using similar
images and colour schemes we managed
to create two adverts (above) and two
Digipak panels (below) that look very similar.

5. To create a strong brand image
we had to keep everything
constant throughout filming and
shooting. This means out actor We have managed to keep the
had to be wearing the same scenery the same throughout all
clothes every time we went out out products as it looks like they
filming as we couldn't get all the have all been filmed in the same
footage at once, we believe we place.
have done this rather well as
throughout all our products it
looks like all the filming was done
at the same time.
The cover is quite minimalistic. The brands text is also constant
This is the same throughout the throughout.
music video also as the camera is The text also appears at the
always focused on either the beginning and the ending of the
actor or the scenery and nothing music video so it matches with
else. We chose to do this so we the album and the album covers.
could make the products look as
real as possible.

6. The elements we used to create a brand image work very well.
This is because the panels of the Digipak and the album advert
look similar and look like they belong to the same product. We
used a lot of the scenery from where we shot our video as
backgrounds for our Digipak as this helps keep the constant
theme. The soft colours in the wild setting represent the Indie
genre.

7. We believe the overall response was a good one and believe that
the video and the other products we produced work well
together, as you can see a clear connection between them both
and they suit each other. Also you can see there is a clear brand
image being shown throughout both products.