The document discusses how the combination of the main music video product and ancillary texts (poster and digipack) were effectively linked through consistent design elements. Specifically, it notes that a black and white color scheme, similar fonts, inclusion of the same video scene, and lighting that hits only half the artist's face in both the poster and digipack help to tie the pieces together and promote a unified marketing message. Maintaining these design consistencies across the different media makes the overall campaign look more professional and helps viewers easily identify the authentic pieces.

1. 2. How effective is the
combination of your main
product and ancillary texts

2. The same colour scheme
• Through out the task we have kept a similar colour scheme in our video (mainly at the beginning), poster
and Digipack. This theme is a mono or black on white them. The reason we did this is because the theme
suited the video, and helped portray the story. So to keep up continuity we made it so that the poster and
digipak both had black and whit themes. It would also help with marketing as anyone who saw the photos,
would realize that it was part of our campaign. Having this constant link also makes it easy for people to see
which is genuine and what’s been forged.
Black and white throughout
all three parts of the project

3. Similar fonts
• In the digipack and the poster, we wanted to use fonts which looked the same. This would have
the same effect as having the same colour scheme. Therefore it would help with the marketing of
the entire song and video. As well as making the overall image look more professional. These
types of fonts would also benefit because they were used because they went very well with the
genre of our music video.
Similar texts fonts to
link the two print tasks
together so that the
marketing is done well.
Also it looks
professional

4. Having part of the video in the digipak
• When we made the digipak, to make it more professional and to tie it more with the song, we
decided to put a scene from the video onto the back cover. This draws a correlation between the
two. Also the scene we choose is when he is in the music studio. Since we put the songs on the
back cover, the correlation can be thought that he wrote those songs in the music studio. It can
also be said that the scene which was chosen also had the artist present which is another tie in.
Same scene used to show
continuity throughout media
text and print tasks

5. Artist appears in every print task and video.
• In all of our tasks for this project (Digipack, video and poster), the artist appears
in every thing. This is to promote the image of the artist himself, so people know
who the person is. It also helps with continuity throughout the whole project.
Seeing the artist himself in every scene also helps build a connection him and the
audience watching.
Artist appears in all three
tasks, (video, poster and
digipak

6. Lighting
• The lighting between my poster and digipack is very similar. This is saying that the
light is only hitting half the artist face at any one time. This shows more
consistency and allows people to associate one of the print tasks to the others. It
is also a representation of the artist. It goes along with the theme and genre of
the video as well as going with the overall tone of all three tasks. Finally it also
helps make the overall performance look more professional.
Light only hitting
one side of the
artist face