The document provides details for a proposed radio advertisement for Coca-Cola. The ad would tell a story of a person walking through a desert who sees a mirage of someone offering them a bottle of Coke. It aims to convey the message that Coke provides refreshment and an escape from being busy. Inspired by previous drinking ads and an Oasis TV commercial, the ad style would feature audio of cracking open a can and drinking. While using the Coca-Cola name and theme of refreshment in the desert, the ad plans to change elements enough to avoid copyright issues. It targets all genders aged 16-18 and aims not to offend any groups through a possible disclaimer.

1. Working Title: desert coke advert
What is it called?
Target Platform:
Radio phone tv laptop
Genre: advertisement
Language / Territories
To English speaking countries because it’s going to be in English
Synopsis / Treatment / Story / How the storyline/narrative/game plays out:
It is about being busy and having a break from it all.
This will be achieved with audio clips and editing
We are doing a person walking through a desert and there is a mirage of someone giving them a
bottle of coke
One Line SalesPitch:
Sum up your product in one sentence
Its very unique
Style (similar products and graphical style):
What product is yours similar to? Why have you used it for inspiration?
Discuss this in relation to conventions and art style
Its similar to drinking adverts with the cracking open a can and drinking it
Oasis did a tv advert where a person sees an oasis in the desert
Audience:
Who is your audience? Be very detailed; age, gender, social status, psychographic etc
Why would your product appeal to this person?
16-18 for all genders and people that are belongers and all social status
Legal & Ethical Considerations:
Think about any offensive material you will include?
Will you restrict younger audiences engaging with it?
Will it offend any social groups/religions/ethnicities?
How will you ensure you do not offend anyone?
Is your product using characters/names/logos of existing ones?
Will your product be sufficiently different from existing ones to not get sued for copyright
infringement and how have you achieved this?
It wont be offensive because it is targeted for everyone. It will use the coca cola name because it’s
a coca cola advert I haven’t seen an advert to do with a desert and mirage and if there is change it
up abit so it isn’t copy right.
To not offend anyone you could put a disclaimer and say some listeners may find this offensive
wont restrict younger people for listerning to it becausethere nout offensive in it aned younger

2. people don’t really listen to the radio