The document provides a summary for an "advergame" that advertises Coca-Cola. The game follows a character who has lost their Coke can and must find it again. The target audience is 16-19 year olds of any gender or lifestyle. Legal and ethical considerations were that the game must not include offensive material as it will be online for all ages, though it is aimed at older teenagers. It uses Coca-Cola's name and logo with permission as an advertisement for the brand.