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The
Savvy
Online
Student
Affairs
Professional
w/Dr.@PaulGordonBrown
So who is this guy?
@paulgordonbrown
GainLossvs
Whatdoyou
think?
Whatis…
Whatdo
youwantto
achieve?
Whoareyou?
Whodoyou
wanttobe?
Weneedtolearn
toown,rather
thanbeowned
by,technology.
@paulgordonbrown
The Savvy Online Student Affairs Professional
@paulgordonbrown
OpenInstagram.
Lookatthephotos.
Whoisthisperson?
Passyourphone.
digital footprints
+ digital shadow
+ digital trail
digital stamp
FROM THE WOMB!
We even have digital stamps
@paulgordonbrown
Your Name
What is the first thing that comes up?
Is it you?
Is it someone else?
What do you want to come up?
@paulgordonbrown
@paulgordonbrown
@paulgordonbrown
Your Name
@paulgordonbrown
TheInternetIs
Forever
@paulgordonbrown
Yourparents
willprobably
postan
embarrassing
pictureasa
#TBT.
@paulgordonbrown
Mistakesand
embarrassing
photoscan
followus
forever.
THINK
POST
beforeyou
@paulgordonbrown
collegesandemployers
arelistening
@paulgordonbrown
of recruiters use or plan to begin
using social networks/social
media for recruiting
94%
Jobvite Social Recruiting Survey 2013
of jobs are landed through
networking and personal
relationships
80%
John Bennett, Assistant professor of behavioral science at the McColl School of Business at Queens University of Charlotte
@paulgordonbrown
WeWillMake
HowWeHandle
Mistakes
ThemDefinesUs
@paulgordonbrown
@paulgordonbrown
youcan’t
@paulgordonbrown
PrivacyIs
YourProblem
@paulgordonbrown
You assume

RESPONSIBILITY!
When it comes to privacy…
@paulgordonbrown
raiseyour
privacy
settings
@paulgordonbrown
BUT
@paulgordonbrown
itlowers
yourpotential
impact
@paulgordonbrown
PUBLIC
PRIVATE
@paulgordonbrown
Controversial
Topics
@paulgordonbrown
andHandling
Activism
The Savvy Online Student Affairs Professional
clicktivism
go beyond
socialmedia
ispowerful
@paulgordonbrown
We’re gonna
talk about
building a…
Your Name
take
Six building
blocks of an
online brand…
Thinkofthree
wordsthatform
yourcorevaluesas
aprofessional…
1
Clarity of
focus…
Whatisyour
digitalcompass?
Your“onlinemissionstatement”
inunder140characters.
2
“Inspiring others to be digital adventurers, vanguards, and change agents.”

@paulgordonbrown
“Be a Digital Dale Carnegie by motivating others to their best life, leadership & legacy. Honor my family & God.” @equalman
“To have made a difference to people I touch.” @thelinkedinman
“She was real. She cared. She connected!”

@SCMSJanine
“I want every one of my academic papers and studies and lectures to be accessible and available to all (+free)” @JohnGirdwood
“Life is full of seasons, but at the end of mine, I want others to find that I spoke for those who couldn't speak for themselves.”

@JanieSikes
“Be Real. Live your passion. Stay present. Never let your mind second guess your heart.”

@springboardw
Developa5
sentencebio.
3
BIO
build your
Getagood
headshot.
4
The Savvy Online Student Affairs Professional
What’syour
online
persona?
5
Dedifferent.
Getonline
withasenseofhumor.
making
mistakes
isbetter
than
faking
perfections
FallForward.
Youmight
“stepinit.”
It’s “okay” to let
the personal
and professional
blur a little.
Whatplatforms
shouldyoubeon?
6
Pick your platforms:
Twitter:I’m eating a #donut.
Facebook:I like donuts.
Foursquare:This is where I eat donuts.
Instagram:Here’s a vintage photo of my donut.
YouTube:Here I am eating a donut.
LinkedIn:My skills include donut eating.
Pintrest:Here’s a donut recipe.
Spotify:Now listening to “Donuts.”
Google+:I’m a Google employee who eats donuts.
claimyour name
The Savvy Online Student Affairs Professional
Developing networks for
learning.
We’re only 2-3 degrees apart.
small world
social media
is making it
smaller
Activity
The Savvy Online Student Affairs Professional
The Savvy Online Student Affairs Professional
The Savvy Online Student Affairs Professional
The Savvy Online Student Affairs Professional
The Savvy Online Student Affairs Professional
The Savvy Online Student Affairs Professional
The Savvy Online Student Affairs Professional
The Savvy Online Student Affairs Professional
The Savvy Online Student Affairs Professional
Teacher
Centric
Model
Peer to
Peer
Model
Breaks down the hierarchy.
makes
learning
informal
and fun
Free, Low or No Cost
Professional
Development
The Savvy Online Student Affairs Professional
The Savvy Online Student Affairs Professional
The Savvy Online Student Affairs Professional
Develop
Reading
Circles
The Savvy Online Student Affairs Professional
Develop
Writing
Circles
The Savvy Online Student Affairs Professional
Platforms and Practices.
LinkedIn
The Savvy Online Student Affairs Professional
The Savvy Online Student Affairs Professional
NASPA	 ASHE 	 	
ACUI 	 	 	 AIMHO	 	
ACPA	 	 	 NACA
ACUHO-I Inside Higher Ed
LinkedIn
Groups
Twitter
conferences
use at
#sachat
#satech
#fachat
#salead
#SLchat
#WLsalt
#sagrad
#sadoc
#sapro
#safit
#sareads
#SAsearch
Facebook
Facebook Groups
•Student Activities Professionals
•NASPA Technology Knowledge Community
•Student Affairs Professionals
•Student Affairs Runners
•Student Affairs Faculty
read/write a
blog
studentaffairscollective.org
studentaffairsfirstyears.com
studentaffairsfit.com
paulgordonbrown.com
michaelanthonygoodman.com
josieahlquist.com
lizgross.net
Go to www.StudentAffairsResources.com to find more!
blogs…
Create a Professional
Portfolio
The Savvy Online Student Affairs Professional
The Savvy Online Student Affairs Professional
The Savvy Online Student Affairs Professional
determineyour presence
The Savvy Online Student Affairs Professional
The Savvy Online Student Affairs Professional
@paulgordonbrown
youarealways
beingwatched
Periodically
Google
yourself.
don’t be
afraid
The Savvy Online Student Affairs Professional
Beconsistent
Bededicated
It takes time.
The Savvy Online Student Affairs Professional
your network
is your glue
learning can be
FREE
The Savvy Online Student Affairs Professional
Whoareyou?
Whodoyou
wanttobe?
Whatdo
youwantto
achieve?
Howdoyouact
online?
Whatdoyou
wanttochange?
Whatwillyoudo?
Weneedtolearn
toown,rather
thanbeowned
by,technology.
@paulgordonbrown
@paulgordonbrown
www.paulgordonbrown.com
paulgordonbrown@gmail.com
Resources.
The Savvy Online Student Affairs Professional
Q&A

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