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LinkedIn for personal branding

Discover your personal brand #DYPB14 Conference session - Toronto, August 2014.

LinkedIn for Personal Branding

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LinkedIn for personal branding

  1. 1. #DYPBTO @Socially_Good LinkedIn For Personal Branding
  2. 2. #DYPBTO @Socially_Good Agenda Why personal branding matters Why online matters LinkedIn Tips & tricks
  3. 3. #DYPBTO @Socially_Good#DYPBTO @Socially_Good Personal Branding• Is not just for celebrities • Is not your job title • Is not just what you think you are best at • Is PERSONAL as well as professional #DYPBTO @Socially_Good
  4. 4. #DYPBTO @Socially_Good Words you would use to describe yourself
  5. 5. #DYPBTO @Socially_Good Words others would use to describe you
  6. 6. #DYPBTO @Socially_Good#DYPBTO @Socially_Good GOO GLE When did you last Yourself? #DYPBTO @Socially_Good
  7. 7. #DYPBTO @Socially_Good#DYPBTO @Socially_Good
  8. 8. #DYPBTO @Socially_Good #DYPBTO @Socially_Good#DYPBTO @Socially_Good SO WHAT?
  9. 9. #DYPBTO @Socially_Good #DYPBTO @Socially_Good#DYPBTO @Socially_Good Social Media affects hiring decisions
  10. 10. “We’ve been watching you online for the last 6 months.” What did my friends boss say to him during their interview? #DYPBTO @Socially_Good#DYPBTO @Socially_Good
  11. 11. #DYPBTO @Socially_Good
  12. 12. #DYPBTO @Socially_Good
  13. 13. #DYPBTO @Socially_Good WHERE TO START?
  14. 14. #DYPBTO @Socially_Good LinkedIn
  15. 15. #DYPBTO @Socially_Good 3 STEP PROCESS 1. Get Found 1. Attract & Engage 1. Stand Out
  16. 16. #DYPBTO @Socially_Good FAMILIAR? EVERY 2 seconds a new person joins LinkedIn “I started my LinkedIn profile…but never finished it.” “I have a profile, but nothing ever happens because of it” “My profile is out of date/embarrassing/boring”
  17. 17. #DYPBTO @Socially_Good BEFORE 
  18. 18. #DYPBTO @Socially_Good Get Found – Headline
  19. 19. #DYPBTO @Socially_Good 1. Get Found - Headline 1. Showcase your specialty, value proposition, or your “so what?” 2. Speak directly to the audience you want to attract 3. Be specific 4. Get your KEYWORDS in there 5. Be creative!
  20. 20. #DYPBTO @Socially_Good Now YOU try! 120 characters More than a job title Showcases your VALUE
  21. 21. #DYPBTO @Socially_Good#DYPBTO @Socially_Good Users with complete profiles are 40 x more likely to receive opportunities through LinkedIn
  22. 22. #DYPBTO @Socially_Good#DYPBTO @Socially_Good Your industry and location An up-to-date current position (with a description) Two past positions Your education Your skills (minimum of 3) A profile photo At least 50 connections What makes your profile complete?
  23. 23. #DYPBTO @Socially_Good 2. Get Found – Profile Picture Who is this person?
  24. 24. #DYPBTO @Socially_Good 2. Get Found – Profile Picture Party picture!
  25. 25. #DYPBTO @Socially_Good Get Found – Profile Picture Can’t see his face
  26. 26. #DYPBTO @Socially_Good 2. Get Found – Profile Picture Trouble following instructions?
  27. 27. #DYPBTO @Socially_Good How To Be Better • Be solo • Dress for the job you want • Convey energy & personality • Posture  Smile
  28. 28. #DYPBTO @Socially_Good#DYPBTO @Socially_Good • SEO rich keywords• Speaks to your audience• Showcases your knowledge THE SUMMARY SECTION
  29. 29. #DYPBTO @Socially_Good Attract & Engage Mistakes people make: Your summary reads like a dull resume Full of buzz-words Focus is on your job and not you as a rounded individual Out of date No easy way for people to get in touch with you
  30. 30. #DYPBTO @Socially_Good 3. STAND OUT
  31. 31. #DYPBTO @Socially_Good#DYPBTO @Socially_Good • Videos • Images • Presentations 3. Stand Out - LINKEDIN GOES VISUAL
  32. 32. #DYPBTO @Socially_Good#DYPBTO @Socially_Good Which would catch YOUR
  33. 33. #DYPBTO @Socially_Good 3. Stand Out Status updates: • Sector information • Show love and passion for your work / area of passion • Enable and encourage others • Deliver on your personal brand Today you’ll leave DYPB with a clear idea of what you should be communicating
  34. 34. #DYPBTO @Socially_Good 4. TIPS & TRICKS
  35. 35. #DYPBTO @Socially_Good Use online content curation tools • Google Alerts • Feedly • Scoop It
  36. 36. #DYPBTO @Socially_Good Use scheduling tools • Hootsuite • Buffer • Social Oomph
  37. 37. #DYPBTO @Socially_Good rue elpful nteresting ecessary ind Reminder
  40. 40. #DYPBTO @Socially_Good#DYPBTO @Socially_Good Winning in the workplace means know ing who you are , where your greateststrengths lie , & how to differentiateyours elf.
  41. 41. #DYPBTO @Socially_Good Socially Good: For People @socially_good