S T R E N G T H S
Highlighting Your
As A Professional, Online
W/ Dr. @PaulGordonBrown

@paulgordonbrown
www.paulgordonbrown.com
paulgordonbrown@gmail.com

socialmedia
ispowerful

of jobs are landed through
networking and personal
relationships
80%
John Bennett, Assistant professor of behavioral science at the McColl School of Business at Queens University of Charlotte

of recruiters use or plan to begin
using social networks/social
media for recruiting
94%
Jobvite Social Recruiting Survey 2013

Why are you on
social media?

Just because you use social media…
doesn’t mean you know
how to use it
well.

social media is a
TOOL

social media
is also a
CONTEXT

You don’t
Expert
have to be an

We’re gonna
talk about
building a…

digital footprints
+ digital shadow
+ digital trail
digital stamp

Your Name

take

Five building
blocks of an
online brand…

Thinkofthree
wordsthatform
yourcorevalues
asaprofessional…
1

Clarity of
focus…

Whatisyour
digitalcompass?
Your“onlinemissionstatement”
inunder140characters.
2

“Inspiring others to be digital adventurers, vanguards, and change agents.”
@paulgordonbrown
“Be a Digital Dale Carnegie by motivating others to their best life, leadership & legacy. Honor my family & God.”
@equalman
“To have made a difference to people I touch.”
@thelinkedinman
“She was real. She cared. She connected!”
@SCMSJanine
“I want every one of my academic papers and studies and lectures to be accessible and available to all (+free)”
@JohnGirdwood
“Life is full of seasons, but at the end of mine, I want others to find that I spoke for those who couldn't speak for themselves.”
@JanieSikes
“Be Real. Live your passion. Stay present. Never let your mind second guess your heart.”
@springboardw

Developa5
sentencebio.
3

BIO
build your

Getagood
headshot.
4

What’syour
online
persona?
5

It’s “okay” to let
the personal
and professional
blur a little.

http://www.jobvite.com/wp-content/uploads/2014/10/Jobvite_SocialRecruiting_Survey2014.pdf

What platforms
should I be on?

Pick your platforms:
Twitter: I’m eating a #donut.
Facebook: I like donuts.
Foursquare: This is where I eat donuts.
Instagram: Here’s a vintage photo of my donut.
YouTube: Here I am eating a donut.
LinkedIn: My skills include donut eating.
Pintrest: Here’s a donut recipe.
Spotify: Now listening to “Donuts.”
Google+: I’m a Google employee who eats donuts.

claimyour name

Developing networks
for learning.

We’re only 2-3 degrees apart.

small world

social media
is making it
smaller

Activity

Teacher
Centric
Model

Peer to
Peer
Model

Breaks down the
hierarchy.

makes
learning
informal
and fun

Free, Low or No Cost
Professional
Development

Develop
Reading
Circles

Develop
Writing
Circles

Platforms and Practices.

LinkedIn

NASPA ASHE
ACUI AIMHO
ACPA NACA
ACUHO-I Inside Higher Ed
LinkedIn
Groups

Twitter

conferences
use at

#sachat
#satech
#fachat
#salead
#SLchat
#WLsalt
#sagrad
#sadoc
#sapro
#safit
#sareads

#SAsearch

Facebook

Facebook Groups
• Student Activities Professionals
• NASPA Technology Knowledge Community
• Student Affairs Professionals
• Student Affairs Runners
• Student Affairs Faculty

read/write a
blog

blogs…
studentaffairscollective.org
studentaffairsfirstyears.com
studentaffairsfit.com
paulgordonbrown.com
michaelanthonygoodman.com
josieahlquist.com
lizgross.net
Go to www.StudentAffairsResources.com to find more!

Create a Professional
Portfolio

determineyour presence

TIPS

don’t be
afraid

It takes time.

Beconsistent
Bededicated

Choose
your platforms.

decide the
role of each platform.

Follow
industry
leaders

Whenyoumeet
someonenew,
exchange
“digitalbusiness
cards”

Periodically
Google
yourself.

youarealways
beingwatched

vulnerable
be

Let your
personality
shine
through.

Resources.

Q&A

@paulgordonbrown
www.paulgordonbrown.com
paulgordonbrown@gmail.com