Highlighting Your Strengths as a Professional, Online

Higher Education Scholar, Educator, and Speaker
Nov. 3, 2016

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Highlighting Your Strengths as a Professional, Online

  1. S T R E N G T H S Highlighting Your As A Professional, Online W/ Dr. @PaulGordonBrown
  2. @paulgordonbrown
  3. socialmedia ispowerful
  4. of jobs are landed through networking and personal relationships 80% John Bennett, Assistant professor of behavioral science at the McColl School of Business at Queens University of Charlotte
  5. of recruiters use or plan to begin using social networks/social media for recruiting 94% Jobvite Social Recruiting Survey 2013
  6. Why are you on social media?
  7. Just because you use social media… doesn’t mean you know how to use it well.
  8. social media is a TOOL
  9. social media is also a CONTEXT
  10. You don’t Expert have to be an
  11. We’re gonna talk about building a…
  12. digital footprints + digital shadow + digital trail digital stamp
  13. Your Name
  14. take
  15. Five building blocks of an online brand…
  16. Thinkofthree wordsthatform yourcorevalues asaprofessional… 1
  17. Clarity of focus…
  18. Whatisyour digitalcompass? Your“onlinemissionstatement” inunder140characters. 2
  19. “Inspiring others to be digital adventurers, vanguards, and change agents.” @paulgordonbrown “Be a Digital Dale Carnegie by motivating others to their best life, leadership & legacy. Honor my family & God.” @equalman “To have made a difference to people I touch.” @thelinkedinman “She was real. She cared. She connected!” @SCMSJanine “I want every one of my academic papers and studies and lectures to be accessible and available to all (+free)” @JohnGirdwood “Life is full of seasons, but at the end of mine, I want others to find that I spoke for those who couldn't speak for themselves.” @JanieSikes “Be Real. Live your passion. Stay present. Never let your mind second guess your heart.” @springboardw
  20. Developa5 sentencebio. 3
  21. BIO build your
  22. Getagood headshot. 4
  23. What’syour online persona? 5
  24. It’s “okay” to let the personal and professional blur a little.
  26. What platforms should I be on?
  27. Pick your platforms: Twitter: I’m eating a #donut. Facebook: I like donuts. Foursquare: This is where I eat donuts. Instagram: Here’s a vintage photo of my donut. YouTube: Here I am eating a donut. LinkedIn: My skills include donut eating. Pintrest: Here’s a donut recipe. Spotify: Now listening to “Donuts.” Google+: I’m a Google employee who eats donuts.
  28. claimyour name
  29. Developing networks for learning.
  30. We’re only 2-3 degrees apart.
  31. small world
  32. social media is making it smaller
  33. Activity
  34. Teacher Centric Model
  35. Peer to Peer Model
  36. Breaks down the hierarchy.
  37. makes learning informal and fun
  38. Free, Low or No Cost Professional Development
  39. Develop Reading Circles
  40. Develop Writing Circles
  41. Platforms and Practices.
  42. LinkedIn
  43. NASPA ASHE ACUI AIMHO ACPA NACA ACUHO-I Inside Higher Ed LinkedIn Groups
  44. Twitter
  45. conferences use at
  46. #sachat #satech #fachat #salead #SLchat #WLsalt #sagrad #sadoc #sapro #safit #sareads
  47. #SAsearch
  48. Facebook
  49. Facebook Groups • Student Activities Professionals • NASPA Technology Knowledge Community • Student Affairs Professionals • Student Affairs Runners • Student Affairs Faculty
  50. read/write a blog
  51. blogs… Go to to find more!
  52. Create a Professional Portfolio
  53. determineyour presence
  54. TIPS
  55. don’t be afraid
  56. It takes time.
  57. Beconsistent Bededicated
  58. Choose your platforms.
  59. decide the role of each platform.
  60. Follow industry leaders
  61. Whenyoumeet someonenew, exchange “digitalbusiness cards”
  62. Periodically Google yourself.
  63. youarealways beingwatched
  64. vulnerable be
  65. Let your personality shine through.
  66. Resources.
  67. Q&A
  68. @paulgordonbrown