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College Students, Social
Media, Digital Identities,
and the Digitized Self
How do college students conceptualize
who they are and how they present
themselves when they are engaged
in digital and social media?
Dissertation Defense
Paul Gordon Brown
February 24, 2016
“Themajor
achievementof
normaldevelopment
wasafirmandfixed
‘senseofidentity’”
- Gergen
Traditional theories held that…
(Gergen, 2000, p. 41)
“Theattemptinthis
caseistoconstruct
anontologythat
replacesthevision
oftheboundedself
astheatomofthe
socialworld.”
-Gergen
Question
Research
How do college students
conceptualize who they are
and how they present
themselves when they
are engaged in digital and
social media?
Roger’s Diffusion of Innovation
(Rogers, 2003)
sample
16 student
College students 18-24 years old

‣ Completing/completed coursework in social media (half)
‣ Identified by college staff has heavy/sophisticated users (half)
Student Profile

‣ From a highly selective research university on a residential
campus near a major metropolitan area in the Northeast
Weekly
6%
Daily
6%
Multiple x Per Day
88%
FACEBOOK
Weekly
13%
Daily
19%
Multiple x Per Day
69%
INSTAGRAM
Infrequently
13%
Daily
19%
Multiple x Per Day
69%
SNAPCHAT
Male
25%
Female
75%
Female
80%
Latino/Hispanic
20%
Grad
6%
4th Year
69%
3rd Year
13%
2nd Year
13%
YEAR
GENDERID
RACE
Pre-interview Questionnaire

‣ Establish usage patterns of participant
Semistructured Interview (First Session, 1 hour)
‣ Understand student social media use
‣ Probe student identities and relationships online
Synchronous Ethnographic Tour * (Second Session, 1 hour)

‣ Observe how students interact online
‣ Observe how is identity constructed/understood
Semistructured Interview (Third Session, 1 hour)
‣ Probe how students understand self
‣ Examine how sense is made of online/offline life
data
collection
*
(Martínez Alemán & Lynk Wartman, 2009, p. 23)
Question
Research
How do college students
conceptualize who they are
and how they present
themselves when they
are engaged in digital and
social media?
MarciaBaxterMagolda’s
TheoryofSelf-Authorship
Student explores and experiments
openly with social media. This is
strongly influenced by authorities
(parents/guardians) through access
and peers through peer culture.

Student does not understand how
online and offline interactions can
impact each other or possess a
sophisticated understanding of
context.
IMAGE: CHOMPOO BARITONE
Studentsdevelop
towardsowning,
ratherthanbe
ownedby,
technology.
Student makes conscious choices
about social media usage and how it
fits into life desires, outlook, and goals.

Student realizes that one’s online life
requires constant renegotiation as
one’s goals, needs, contexts, and
circumstances change.
DigitalIdentities
Digitized
Development
DigitizedSelfhood
ReciprocalRelationship
Wenolongerexist
asplaywrightsor
actorsbutas
terminalsof
multiplenetworks.
-Baudrillard
(Baudrillard, 1987/2012, p. 23)
MoreSeparate
Digital/PhysicalWorlds
MoreIntegrated
Digital/PhysicalWorlds
Analogies
Question
Research
How do college students
conceptualize who they are
and how they present
themselves when they
are engaged in digital and
social media?
EducatingForDigitalIdentities
ReputationandRules
TheImportanceOfReflection
ResettingOne’sRelationshipWithSocialMedia
OnAuthenticity,BeingGenuine,AndBeingVulnerable
HelpingStudentsNavigateDigitizedDevelopment
UnderstandingTheTechnology
DiscussionsAcrossGenerationalLines
ThePositiveEffectsOfSocialMedia
ImplicationsforPractice
College Students, Social
Media, Digital Identities,
and the Digitized Self
How do college students conceptualize
who they are and how they present
themselves when they are engaged
in digital and social media?
Dissertation Defense
Paul Gordon Brown
February 24, 2016

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