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My Relationship with JetBlue and what it Taught Me about Life, Love and Social Media

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I took Dr. Jerry Kane's ISYS6621: Social Media for Managers course at Boston College back in the Spring of 2013. One of the assignments for the course is to give a brief, 5-6 minute, presentation about a social media trend or case study. At the beginning of each semester, he has previous students come in and share their's as an example. Since I've been working on some new material, I put together this new presentation on the airline JetBlue's social media efforts. Those that follow me know that our relationship is... ahem... unconventional. So here it is, JetBlue's rockstar twitter status and other social media efforts interspersed with my own interactions with and stories of the company.

Published in: Social Media
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My Relationship with JetBlue and what it Taught Me about Life, Love and Social Media

  1. My relationship with JetBlue and what it taught me about life, Love and social media
  2. by Paul Brown
  3. PB + an unconventional relationship
  4. Built on… mutual admiration.
  5. Like Peanut Butter & Jelly
  6. Passengers Carried - 2013 American Delta United Southwest JetBlue 194 million 165 million 140 million 133 million 30 million scholarly source: Wikipedia 0 50 100 150 200
  7. Twitter Followers 9/2014 Southwest American Delta United 1.85 million 1.71 million 918k 748k 502k 0 50 100 150 200
  8. ? How did become such a phtewnitotemr enon
  9. My tweet: Their responses: Notice the difference.
  10. Create surprises. 1
  11. But then the AWESOME happened…
  12. “Can passenger Paul Brown please press the flight attendant call button?”
  13. Later, I payed it forward.
  14. Have fun & personality 2
  15. at least Hawaiian tried…
  16. Be helpful. 3
  17. Meet Ray. Always Remember...my tweets are my own thoughts and usually don't reflect anyone else's thinking, sometimes not even mine... A JetBlue supervisor at DFW airport.
  18. I was flying through Dallas…
  19. and this is what was waiting for me on the plane…
  20. 4!Fix things.
  21. .’s STRATEGIES other
  22. #JetBlueSoFly
  23. Gamification
  24. Collect them for cities traveled and other behaviors.
  25. and then this happened to me on Valentine’s Day
  26. JetBlue created a special badge just for me.
  27. Viral Video
  28. Partnership with
  29. Live concert series in JFK airport
  30. Despite all of these efforts…
  31. the ultimate takeaway is…
  32. You don’t need to meet someone to be connected.
  33. My relationship with an JetBlue and what it taught me about life, Love and social media
  34. @paulgordonbrown www.paulgordonbrown.com

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