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Tweet this, not that: Managing your online image
- 2. Laura Hoxworth Director of Institutional Identity at Coker @laurahoxworth @CokerCollege (Twitter) @cokercollege (Instagram) Facebook.com/CokerCol lege WHO AM I?
- 4. WHAT IS ONLINE IMAGE? • Web presence / social media identity / personal brand • Your identity as represented through the spaces you occupy online. • What you find when you Google your name. • What you put online & what others put online • What does this say about who you are? • You have an online image whether you realize it or not— and whether you want to or not.
- 5. Personal websites or blogs Message boards Gaming sites Dating sites Photo sharing sites WHERE IS YOUR ONLINE IMAGE? Facebook Twitter Instagram Snapchat Vine YouTube Pinterest LinkedIn Tumblr
- 6. Anything that you do (or document) online is part of your digital footprint. If something is connected to your name, it is part of your digital identity.
- 7. WHY SHOULD YOU CARE? You represent: Your employer Your family Your teams and campus groups Coker College Professionalism: Your interview for that dream job starts right now. 70% of employers report that they have not hired someone because of something they found online 1 in 10 people between the ages of 16 and 34 have been turned down for a job because of something found online What you put online = a reflection of your judgment
- 9. Lesson One: On the Internet, nothing is private. Lesson Two: The Internet never forgets.
- 10. STACY SNYDER, THE “DRUNKEN PIRATE”
- 11. WHAT NOT TO PUT ONLINE Drugs/underage drinking/partying
- 12. WHAT NOT TO PUT ONLINE Badmouthing employers (or professors!)
- 13. WHAT NOT TO PUT ONLINE Personal drama
- 14. WHAT NOT TO PUT ONLINE Suggestive/sexual content
- 15. WHAT NOT TO PUT ONLINE Vulgar or offensive language
- 16. WHAT NOT TO PUT ONLINE The Grandma Rule Would I show this to: Grandma? My professors? My ex-boyfriend’s new girlfriend’s roommate? A potential employer?
- 17. Who are YOU? What is your personal brand?
- 18. WHAT TO PUT ONLINE PG pictures/comments about your social life
- 19. WHAT TO PUT ONLINE Your personal interests and campus groups
- 20. WHAT TO PUT ONLINE Personal, professional and academic accomplishments
- 21. What are you passionate about? What makes you “you?”
- 22. TIPS FOR BUILDING YOUR PERSONAL BRAND • Merit Pages • Fill out your LinkedIn page • Use professional photos! • About.me • Start a blog • Join conversations on Twitter • Be proactive: • Check up on your online image periodically • Nicknames, usernames, name + city, etc. • Check your privacy settings • Don’t add strangers • Set up Google Alerts for your name