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Introduction to Social Media Monitoring

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This presentation defines social media monitoring, describe four use cases, explains how social media monitoring works, and identifies tools that can help you monitor social media. This was originally presented as a 15-minute Genius Lab at the 2016 ACPA conference in Montreal, CA.

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Introduction to Social Media Monitoring

  1. 1. #ACPA16 | #prgm601 | @LizGross144 Finding and Analyzing Online Conversations An Introduction to Social Media Monitoring Liz Gross | #ACPA16
  2. 2. Agenda What is social media monitoring? Why should I do it? How does it work? What tools can help me? #ACPA16 | #prgm601 | @LizGross144
  3. 3. Agenda What is social media monitoring? Why should I do it? How does it work? What tools can help me? #ACPA16 | #prgm601 | @LizGross144
  4. 4. SOCIALMEDIA MONITORING Searching the public social web for mentions and conversations of interest to you. #ACPA16 | #prgm601 | @LizGross144
  5. 5. What’s public? • Tweets* • Facebook posts* • Blog posts and comments • Instagram* • Reddit • News sites • Review sites #ACPA16 | #prgm601 | @LizGross144
  6. 6. #ACPA16 | #prgm601 | @LizGross144
  7. 7. #ACPA16 | #prgm601 | @LizGross144
  8. 8. #ACPA16 | #prgm601 | @LizGross144
  9. 9. #ACPA16 | #prgm601 | @LizGross144
  10. 10. Agenda What is social media monitoring? Why should I do it? How does it work? What tools can help me? #ACPA16 | #prgm601 | @LizGross144
  11. 11. Why Use Social Media Monitoring? • Reputation Management • Customer Service • Audience Research • Competitor Comparison #ACPA16 | #prgm601 | @LizGross144
  12. 12. #ACPA16 | #prgm601 | @LizGross144 35% 15% 27% 43% Share of Voice My Campus Competitor 1 Competitor 2 Competitor 3
  13. 13. Agenda What is social media monitoring? Why should I do it? How does it work? What tools can help me? #ACPA16 | #prgm601 | @LizGross144
  14. 14. All Sources Queries Results #ACPA16 | #prgm601 | @LizGross144
  15. 15. Agenda What is social media monitoring? Why should I do it? How does it work? What tools can help me? #ACPA16 | #prgm601 | @LizGross144
  16. 16. Cheap Many Sources Advanced Search What do you need? #ACPA16 | #prgm601 | @LizGross144
  17. 17. #ACPA16 | #prgm601 | @LizGross144 • Twitter Search • Tweetdeck • Hootsuite Free • Instagram Search • Social Mention Free
  18. 18. Cheap #ACPA16 | #prgm601 | @LizGross144 • Hootsuite Pro • Sprout Social Less than $100/month
  19. 19. #ACPA16 | #prgm601 | @LizGross144 • Brandwatch • Sysomos Heartbeat • Synthesio • Crimson Hexagon $800/month and up Pricey
  20. 20. #ACPA16 | #prgm601 | @LizGross144 THANK YOU Questions? liz@lizgross.net Twitter: LizGross144

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