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Media scenario 10.12.13 abp news

Media scenario 10.12.13 abp news

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Media scenario 10.12.13 abp news

  1. 1. Quick Snapshot Week 41 – 48’2013 MCCS
  2. 2. ABP NEWS Week: 41 - 48 ‘2013 TG – MF,15+ SEC:ABC Market - HSM
  3. 3. Among National genres Hindi News at # 3 % Genre Share 38 17 Source : TAM Period : Wk 48’2013 2 1 1 1 0 0 LIFETSYLE ENG MOV RELIGIOUS BUS NEWS ENG ENT 4 SPORTS 4 MUSIC 4 KIDS HINDI NEWS HINDI MOVIES REG 5 INFO 11 GEC 45 40 35 30 25 20 15 10 5 0
  4. 4. VS. last year 35% increase in terms of shares % Genre Share 6.5 7.0 6.0 5.0 4.8 4.0 3.0 2.0 1.0 0.0 Hindi News Wk 41-48'12 Source : TAM Period : Wk 41-48’13Year : 2012 & 2013 Wk 41-48'13
  5. 5. ABP News maintaining its position % Mkt Share 18% 16% 16% 14% 13% 12% 12% 9% 8% Z News 10% India News 8% 8% 6% 4% 2% 0% Aaj Tak ABP News India TV Wk41-48'13 Source : TAM Period : Wk 41-48’13’13 News 24
  6. 6. ABP News neck to neck with Aaj Tak CS 4+ 50 48 50 43 40 38 37 30 30 29 20 Reach in Mn. Reach in Mn. 60 CS 15+ 41 40 36 30 30 29 24 25 IBN 7 NDTV India 20 10 10 0 0 Aaj Tak ABP News Z News India TV IBN 7 Source : TAM Period : Wk 41-48’13 NDTV India Aaj Tak ABP News India TV Z News
  7. 7. ABP News among top 2 in most of the markets Market Share % Source : TAMPeriod : Wk 41-48’2013
  8. 8. ABP News, Aaj Tak & India TV scored equal in News Bulletins Share % within each sub-genre Genre Aaj Tak ABP News India TV India News Z News News Bulletin 13% 13% 13% 9% 12% Reviews/Reports 18% 11% 30% 2% 0% Comedies 77% 0% 0% 0% 0% Interviews/Portra its/Discussions 8% 8% 2% 18% 10% Religious/Devotio nal 20% 0% 34% 0% 4% India News played well on Interviews/ Portraits & Discussions India TV on reviews/reports & religious/devotional Source : TAM Period : Wk 48’2013 Analysis : Sub Genre GRPs
  9. 9. Top 10 Shows – ABP NEWS ABP News Channel Date Days ABP News 25/11/2013 Mon Time From 14:30 14:53 SAAS BAHU AUR SAAZISH-KY 24 Reviews/Reports 315 ABP News 27/11/2013 Wed 21:29 21:54 KAUN BANEGA MUKHYAMANTRI 26 News Bulletin 313 ABP News 27/11/2013 Wed 21:59 22:23 24 GHANTE REPORTER 25 News Bulletin 289 ABP News 26/11/2013 Tue 14:28 14:53 SAAS BAHU AUR SAAZISH-KY 26 Reviews/Reports 268 ABP News 30/11/2013 Sat 21:59 23:08 PRADHAN MANTRI-AAJ KE BHARAT KI KAHANI 70 Tele Film/Short Film/Documentary 262 ABP News 27/11/2013 Wed 19:57 21:24 KAUN BANEGA MUKHYAMANTRI 88 News Bulletin 257 ABP News 25/11/2013 Mon 14:59 15:53 BREAKING NEWS 55 News Bulletin 233 ABP News 26/11/2013 Tue 21:58 22:23 24 GHANTE REPORTER 26 News Bulletin 216 ABP News 27/11/2013 Wed 07:58 08:13 FATAFAT 101 16 News Bulletin 204 ABP News 27/11/2013 Wed 14:28 15:21 SAAS BAHU AUR SAAZISH-KY 54 Reviews/Reports 203 Source : TAM Period : Wk 48’2013 Time To Programme Dur {Min} Genre TVT 000s
  10. 10. Network Performance
  11. 11. MCCS maintaining its # 1 position Wk 41-48'13 25% 24% 22% 19% 20% 15% 15% 12% 10% 8% 5% 0% MCCS TV Tday Zee Net Wk 41-48'13 Source : TAM Period : Wk 41-48’2013 India TV Net. 18 Ndtv Net
  12. 12. Thank You

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Media scenario 10.12.13 abp news

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