2. PLEASE NOTE : From this week onwards we are accounting for 5 new hindi news
channels in the HSM space and 3 new Bangla News channels in the WB space. This is
done to track the growing competition in the respective markets. As a result,
through research, the channels identified in the Hindi News space to contribute 97%
market share including the previously calibrated Hindi News channels, are
1.India News
2.News Nation
3.P7 News
4.News Express
5.News Live 24X7
Similarly for Bangla, 2 channels have been identified in the WB market to contribute
98% market share adding up to the previously calibrated Bangla News channels
1.CTVN AKD Plus
2.High News
4. Marathi News maintaining its #2
position
% Genre Shares
25
20
19
15
10
5
3
2
0
Source : TAMPeriod : Wk 41’2013
Marathi News
Marathi Music
Marathi Mov.
Marathi GEC
0
5. Vs. Last year genre shares showing jump
of almost 11%
4.5
4.0
4.0
3.6
3.5
3.0
2.5
2.0
1.5
1.0
0.5
0.0
% Genre Share
Wk 34-41'12
Wk34-41'13
Source : TAM Period : Wk 33-40ear : 2012 & 2013
6. ABP Majha ruling the chart with 34%
mkt. share
% Mkt. Share
40%
35%
34%
30%
25%
22%
19%
20%
17%
15%
10%
7%
5%
0%
ABP Majha
Zee 24 Taas
IBN Lokmat
Wk 34-41'13
Source : TAM Period : Wk 34-41‘2013
TV 9 Maharashtra
Jai Maha
7. ABP Majha the leader in reach
Reach in Mn.
20
15
10
5
0
15
14
Reach in Mn.
12
8
4+ CS
Source : TAM Period : Wk 34-41’2013
4
14
12
10
8
6
4
2
0
12
11
10
7
4
15+ CS
8. ABP Majha: Leadership across all
TAM reported markets in
Maharashtra
% Market Share
Channel
ABP Majha
IBN Lokmat
TV9 MAHARASHTRA
Z 24 Taas
Jai Maharashtra
Mum Pune
28%
44%
17%
23%
23%
11%
24%
20%
9%
2%
Source : TAM Period : Wk 36-41’2013
MAHA L C I MAH .1 to 1 Mn.
40%
36%
19%
22%
12%
10%
22%
22%
7%
10%
MAHrest 1 Mn.+ (Including Pune)
42%
21%
14%
21%
2%
Maha West
34%
35%
19%
19%
17%
17%
22%
23%
7%
7%
AI
36%
19%
16%
22%
7%
