This document provides a summary of a proposed radio/social media project that aims to promote peace through sharing enjoyment of Coca-Cola. The project would target 16-19 year olds of any background in English speaking countries by depicting a comedy "duel" ending happily in laughter through sharing Coke, rather than violence. It seeks to convey that differences can be settled through similar enjoyments rather than fighting. No offensive language, references, or copyrighted material would be included to avoid legal issues or offense.

1. Working Title: Settling Your Stand Offs
Target Platform: Radio, Social media, YouTube
Genre: Audio based media
Language / Territories: English speaking countries. Suitable for everyone.
What countries would you release it in? Would it be suitable worldwide or is it targeted at a specific
population? Is it unsuitable for any cultures or beliefs?
Synopsis / Treatment / Story / How the game plays: it’s about the fizzy beverage coca cola. It
presents that rather than fighting, you can settle your differences through sharing similar
enjoyments.
What is your product about? Discuss how it works to communicate a message to the audience?
What is the main message?
One Line SalesPitch: Rather than fighting, settle your differences through a similar means
of enjoyment.
Sum up your product in one sentence
Style (similar products and graphical style): Rather than a duel involving violence and guns,
we use Coca-Cola to convey that rather than feud and fight, love and do right through
sharing the refreshing beverage that is Coca-Cola, symbolising peace and happiness. Its
ironic that rather than a duel leading to violence, this particular ‘duel’ ends in laughter and
happiness; that is our theme and art style.
What product is yours similar to? Why have you used it for inspiration?
Discuss this in relation to conventions and art style
Audience: Our target audience ranges from 16-19 year old from any gender, race or social
background. Coca-Cola has a common goal to bring people together from any background
or situation, therefore appealing to anyone and everyone even those younger and older than
the targeted audience. Although the general theme mainly appealsto the specific age
bracket of 16-19 year olds, as the advert is more childish and comedic in nature to those of
that age, rather than those older and or younger.
Who is your audience? Be very detailed; age, gender, social status, psychographic etc
Why would your product appeal to this person?

2. Legal & Ethical Considerations: There may be a chance that some people are offended by
the Western style American accents. There will be no age restriction with the ad. The target
audience is not just for adults as it is a sort of playful parody. Any person(s) of any age will
be able to listen to it. There is not a chance the ad will have anything to do with social
groups, religions or ethnicities so is unlikely to offend them. We will not use any offensive
language (Swears, racial comments, sexist remarks). We just made the characters names up
on the spot and are in no reference to anything. The advert is entirely our own ide a so
therefore it cannot be sued for copyright.
Think about any offensive material you will include?
Will you restrict younger audiences engaging with it?
Will it offend any social groups/religions/ethnicities?
How will you ensure you do not offend anyone?
Is your product using characters/names/logos of existing ones?
Will your product be sufficiently different from existing ones to not get sued for copyright
infringement and how have you achieved this?