The document discusses several topics related to media and audiences: 1. It provides examples of primary and secondary audiences for different films and media, focusing on attributes like age, gender, and ethnicity. 2. It defines the hypodermic needle theory of media effects, which suggests that media messages can directly influence passive audiences. 3. It lists some reasons people use and gratify needs from various media like seeking information, advice, entertainment, social interaction, and forming personal identity. 4. It gives examples of consumer generated content on platforms like YouTube and Instagram and discusses advantages for media producers in reaching specific audiences and motivations for audiences to generate content.

1. Audience
Theory
Your Name

2. • Primary Audience
• Young, heterosexual , school
teenagers (15+) due to that being
the age represented in the film.
• Male, this it due to the main
characters being young males.
Secondary Audience
• Male Adulthood (25-44)
Audience Profile

3. Audience Profile
• Primary Audience
• Black American males(25-50) in
corrupt areas ( Compton) this is
due to wat is represented in the
film and the struggles and hard
times witch they go through in the
film witch would be relatable for
people from there areas
• Secondary Audience
• American teenagers 14+

4. Audience Profile
• Primary Audience
• White, American teenage girls
12-19+this is due to the
representation and way they can
personally identify with
audience.
• Secondary Audience
• Teen age boys 12-19+

5. Hypodermic Needle
• Definition
• The Hypodermic needle theory is a linear communication theory that
suggests that media messages are injected directly into the brains of
passive audiences. In this theory the media is seen as powerful and able to
‘inject’ ideas into an audience who are seen as weak and passive and
could be influenced by a message
• Example
• An example of this would be the Go Compare advert, which started of as
this very annoying advert. The company cleverly played on this annoyance
and used it as away to market their service.

6. Uses and Gratifications Information
• I find information by following the BBC news twitter
page.
• To seek advice or help with anything I go to a sub
reddit in witch people are talking about a similar
situation in with I'm stuck in.
• If I am a curious about something I go straight to
google and search the thing I'm curious about.
• If I am struggling with something I go to YouTube to
learn what I am stuck of and learn through videos.

7. Uses and Gratifications Personal
Identity
• To reinforce my personal values I follow groups on social
media such a facebook and reddit so we can all share our
opinions.
• I watch soaps to learn how to get out of certain
situations such as violent scenarios.
• Im inspired by Jadon Sancho due to him being 19 and
playing for one of the best teams in the world and
becoming not just a football player but a personal brand I
follow him on all of his social media platforms such as
Instagram, snapchat, twitter.

8. Uses and Gratifications Integration and
Social Interaction
• I identify with people through Instagram and seeing that we are actually
similar people maybe though the thing we both like or the clothes we
wear.
• it is easy to feel like you belong to something because you can be part of a
fan base witch everyone in there likes and are interested in the same
things as u
• Social media often comes into conversations and people can join in
because its something's everyone can relate.
• In this day of age, people can have to meet each other to become close
and create a strong bond this is due to social media and its easier to just
snapchap then or a simple text of Facebook.

9. Uses and Gratifications Entertainment
• People use gaming as a type of escapism due to the fact its
like a fantasy world and you can do anything.
• Music is a great way of relaxation because you can just zone
out and listen to the singers story's and experiences.
• A lot of people go to YouTube for enjoyment because they can
see your favourite YouTuber doing crazy stuff and you can for
the length of the video think that your in the video with them.

10. Consumer Generated Content
• Example
• YouTube, Instagram
• What are the advantages to media producers?
• Can reach out to a specific audience of people.
• Why would the audience generate content?
• To share there hobbies and intrest to others who are also
intrested.