This document contains a summary of different communication and advertising methods, including their strengths and weaknesses. Method 1 involves brainstorming ideas, which is easy but limits the number of ideas. Method 2 requires creating sketches, which is easy using grid paper but difficult to work out details. Method 3 involves creating a formal proposal, which is quick and easy to do once you understand the process.

1. Communication Method
Evaluation
Your Name

2. ASA Codes
Number Name Brief Description
1 Compliance All marketing communication should be legal,
decent, honest and truthful. No false advertising.
2 Recognition of
marketing
communications
To make sure an advert looks one with logos,
slogans images.
3 Misleading Adverts No false advertising.
4 Harm and Offence Not allowed to be intentionally offend a particular
person or social group.
5 Children Not allowed to promote unsuitable and
inappropriate products.
6 Privacy You have to permission from the particular person
(e.g. celebrities) from them to be in adverts.
13 Food, food
supplements
and associated
health or nutritional
claims
You cannot promote poor dietary without proof.

3. Mind Map
Audience 16-19 Year olds
Evolution of Coca-Cola
1990-2016
10-20 Seconds
Slogan: You can’t always beat the real
thing, so make it real!
Combined slogans from
1990-2016.
Said at the end of the
advert to announce to
its to do with Coca-Cola.
Idea from Rio’s Gold Feeling
2016
Similar sounds from…
Sound effects:
Clinking
Ice
Fizzing
Cheering
Bottle opening

4. Mind Map
• Strengths of using this method
– It was quick and simple to do.
• Weaknesses of using this method
– There wasn’t any disadvantages.
• Did you like using this method? Why?
• Yes, because it was quick and easy to use.

5. Mood Board

6. Mood Board
• Strengths of using this method
– This was quick and easy to do and use
• Weaknesses of using this method
– There wasn’t that much for me to do
• Did you like using this method? Why?
• Yes, because I didn’t need to do much but
search things in google.

7. Style Sheet
Coca-
ColaCoca-Cola
Coca-Cola
Coca-Cola

8. Style Sheet
• Strengths of using this method
– It was quick and easy to use and I was fast with
using it
• Weaknesses of using this method
– The font didn’t match the genre of my poster
• Did you like using this method? Why?
• Yes, because it was quick and simple to use
and I got on with it because it was fun.

9. Layout Plan
They will fight for you

10. Layout Plan
• Strengths of using this method
– IT was quick and easy
• Weaknesses of using this method
– There was no Disadvantages
• Did you like using this method? Why?
• Yes, because it is quick and easy and I knew
where everything was.

12. Brainstorm
• Strengths of using this method
– It was easy to just think of what I wanted in the
radio advert and it was a quick proses
• Weaknesses of using this method
– Still got limited ideas and some of those ideas I
wouldn’t be able to do within the time limit
• Did you like using this method? Why?
• Yes, Because I can see all my ideas in one
place.

13. Informal Pitch
• Strengths of using this method
– It was just saying your pitch to one person that
the whole class
• Weaknesses of using this method
– It didn’t help with just one person giving feed back
• Did you like using this method? Why?
• Yes, because I have anxiety and I don’t like
standing up in front of people.

14. Formal Pitch
• Strengths of using this method
– It was easy and I knew how to do it with a bit of
help.
• Weaknesses of using this method
– I didn’t know what to do at first but I got the just
of it
• Did you like using this method? Why?
• Yes, because it was easy and it wasn’t doing it
in front of anyone.

15. Initial Reaction
• I got to create a pixel based advert game, my
thoughts on this were that it was going to be
fun and interesting seeing as I have never
made a pixel art game on Photoshop before.

16. Initial Reaction
• Strengths of using this method
– It was easy to write what I thought about the
advert game creating
• Weaknesses of using this method
– I was struggling to think of what to write at the
time.
• Did you like using this method? Why?
• Yes, Because although it was hard I found it
quite easy to write what I thought.

17. Sketches

18. Sketches
• Strengths of using this method
– It was easy to draw them on grid paper
• Weaknesses of using this method
– It isn’t that easy to work out where every little
detail goes.
• Did you like using this method? Why?
• I do like using this because I like drawing
and I like the fact that I can draw in this
project.

19. Formal Proposal
• Strengths of using this method
– It was a quick proses and easy to do.
• Weaknesses of using this method
– It was hard to do but the I got the hang of things.
• Did you like using this method? Why?
• Yes, Because it was quick and easy to use and I
got straight into it.