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Communication Methods
Planning
Ben McFadyen
Codes
Number Name Brief Description
1 Compliance This rule makes sure that the advertisement is truthful.
2 Recognition of
marketing
communications
This rule makes sure that the viewer of the material knows
that they are being advertised.
3 Misleading Adverts This rule makes sure that the advertisement is not lying or
misleading the product.
4 Harm and Offence This rule makes sure that the advertisement odes not
offend anyone watching it.
5 Children This rule makes sure that the advertisement on the
children channel is not pressuring children to bye products
as well as putting an advert that should not be on a child
channel.
6 Privacy This rule makes sure that they have to ask permission to
include a famous person on a advert.
13 Food, food
supplements
and associated health
or nutritional claims
This rule makes sure that you know what the product is
and what it does.
Mind Map
Coca Cola
Colourful
Blue
Target
audience
Mind Map
• Strengths of using this method
• Very clear. You can tell what you are reading.
• Weaknesses of using this method
• Not very indeath.
• Did you like using this method? Why?
• Yea, because it stands out when I look at it.
Mood Board
Mood Board
• Strengths of using this method
• good to understand.
• Weaknesses of using this method
• No in enough deaths.
• Did you like using this method? Why?
• Yea bceuase I learn though bright pritures.
Style Sheet
Style Sheet
• Strengths of using this method
• Good understanding on the front and colour.
• Weaknesses of using this method
• Don’t know what you are going to wirte.
• Did you like using this method? Why?
• No. it is no in depth enough.
Layout Plan
Layout Plan
• Strengths of using this method
• Gives you a visual idea.
• Weaknesses of using this method
• Does not give you an in death detail .
• Did you like using this method? Why?
• Yea because I learn better looking at stuff viusally.
Independent Brainstorm
Radio
advert
Setting
Winter
house
FireCity center
Sounds
Music
refreshing
Can
open
Slogan
1. Fire
crackling in
the back
ground.
2. People
chatting.
3. At the
diner
table
4. opening
of a coke
bottle/can
Dinner
5.Slogon
Independent Brainstorm
• Strengths of using this method
– Quick
– Easy
• Weaknesses of using this method
• Not thought all of the ideas through yet.
• Did you like using this method? Why?
• No because you don’t get any feed back.
Group Idea Generation
Group Idea Generation
• Strengths of using this method
• Get a lot more ideas into the group.
• Easier to make a chose and choose what goes
where.
• Weaknesses of using this method
• Take a long time to discuss.
• One person might be doing all the work.
• Did you like using this method? Why?
• Yes beause we came up with a good idea.
Informal Pitch
• Strengths of using this method
• Good idea on what the teacher thinks of your
idea.
• Weaknesses of using this method
• It is only a personal view and opinion.
• Did you like using this method? Why?
• Yes gives you a good idea on what others think
about it
Formal Proposal
• Strengths of using this method
• It is quick and easy
• Helps to see if you have done anything right
• Weaknesses of using this method
– Not much information
– No visual sample
• Did you like using this method? Why?
• Yea because it is quick and easy.
Initial Reaction
• I barely used photoshop, I might need more
practice. I am very bad a drawing.
• My initial ideas is like doodle jump. When you
get to the top you get a coca cola
Initial Reaction
• Strengths of using this method
• Time management.
• Good to know the process.
• Weaknesses of using this method
• Hard to create the ideas
• Bad at drawing hard to get the figure.
• Did you like using this method? Why?
• Yea because straight away you can spot the
strength and weakness in this project.
Sketches
Sketches
• Strengths of using this method
You know what the charter in the advergame is goning
to look like.
• Weaknesses of using this method
• Time consuming.
• Bad at drawing so the character will look bad.
• Did you like using this method? Why?
• No I don’t like using this method because I am
very bad a drawing.
Formal Proposal
• Strengths of using this method
• Very in death
• Quick and easy
• Weaknesses of using this method
• No pictures.
• Did you like using this method? Why?
• No because I learn better when there is not a lo
of writing and more pictures.

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Final coca cola power point

  • 2. Codes Number Name Brief Description 1 Compliance This rule makes sure that the advertisement is truthful. 2 Recognition of marketing communications This rule makes sure that the viewer of the material knows that they are being advertised. 3 Misleading Adverts This rule makes sure that the advertisement is not lying or misleading the product. 4 Harm and Offence This rule makes sure that the advertisement odes not offend anyone watching it. 5 Children This rule makes sure that the advertisement on the children channel is not pressuring children to bye products as well as putting an advert that should not be on a child channel. 6 Privacy This rule makes sure that they have to ask permission to include a famous person on a advert. 13 Food, food supplements and associated health or nutritional claims This rule makes sure that you know what the product is and what it does.
  • 3.
  • 5. Mind Map • Strengths of using this method • Very clear. You can tell what you are reading. • Weaknesses of using this method • Not very indeath. • Did you like using this method? Why? • Yea, because it stands out when I look at it.
  • 7. Mood Board • Strengths of using this method • good to understand. • Weaknesses of using this method • No in enough deaths. • Did you like using this method? Why? • Yea bceuase I learn though bright pritures.
  • 9. Style Sheet • Strengths of using this method • Good understanding on the front and colour. • Weaknesses of using this method • Don’t know what you are going to wirte. • Did you like using this method? Why? • No. it is no in depth enough.
  • 11. Layout Plan • Strengths of using this method • Gives you a visual idea. • Weaknesses of using this method • Does not give you an in death detail . • Did you like using this method? Why? • Yea because I learn better looking at stuff viusally.
  • 12.
  • 13. Independent Brainstorm Radio advert Setting Winter house FireCity center Sounds Music refreshing Can open Slogan 1. Fire crackling in the back ground. 2. People chatting. 3. At the diner table 4. opening of a coke bottle/can Dinner 5.Slogon
  • 14. Independent Brainstorm • Strengths of using this method – Quick – Easy • Weaknesses of using this method • Not thought all of the ideas through yet. • Did you like using this method? Why? • No because you don’t get any feed back.
  • 16. Group Idea Generation • Strengths of using this method • Get a lot more ideas into the group. • Easier to make a chose and choose what goes where. • Weaknesses of using this method • Take a long time to discuss. • One person might be doing all the work. • Did you like using this method? Why? • Yes beause we came up with a good idea.
  • 17. Informal Pitch • Strengths of using this method • Good idea on what the teacher thinks of your idea. • Weaknesses of using this method • It is only a personal view and opinion. • Did you like using this method? Why? • Yes gives you a good idea on what others think about it
  • 18. Formal Proposal • Strengths of using this method • It is quick and easy • Helps to see if you have done anything right • Weaknesses of using this method – Not much information – No visual sample • Did you like using this method? Why? • Yea because it is quick and easy.
  • 19.
  • 20. Initial Reaction • I barely used photoshop, I might need more practice. I am very bad a drawing. • My initial ideas is like doodle jump. When you get to the top you get a coca cola
  • 21. Initial Reaction • Strengths of using this method • Time management. • Good to know the process. • Weaknesses of using this method • Hard to create the ideas • Bad at drawing hard to get the figure. • Did you like using this method? Why? • Yea because straight away you can spot the strength and weakness in this project.
  • 23. Sketches • Strengths of using this method You know what the charter in the advergame is goning to look like. • Weaknesses of using this method • Time consuming. • Bad at drawing so the character will look bad. • Did you like using this method? Why? • No I don’t like using this method because I am very bad a drawing.
  • 24. Formal Proposal • Strengths of using this method • Very in death • Quick and easy • Weaknesses of using this method • No pictures. • Did you like using this method? Why? • No because I learn better when there is not a lo of writing and more pictures.

Editor's Notes

  1. Include a copy of your communication method. Use as many slides as you need to by copying and pasting this slide. Include scans, screenshots or produce it in PowerPoint
  2. Include a copy of your communication method. Use as many slides as you need to by copying and pasting this slide. Include scans, screenshots or produce it in PowerPoint
  3. Include a copy of your communication method. Use as many slides as you need to by copying and pasting this slide. Include scans, screenshots or produce it in PowerPoint
  4. Include a copy of your communication method. Use as many slides as you need to by copying and pasting this slide. Include scans, screenshots or produce it in PowerPoint
  5. Include a copy of your communication method. Use as many slides as you need to by copying and pasting this slide. Include scans, screenshots or produce it in PowerPoint
  6. Include a copy of your communication method. Use as many slides as you need to by copying and pasting this slide. Include scans, screenshots or produce it in PowerPoint