The document discusses various communication methods for planning advertising, including mind maps, mood boards, style sheets, layout plans, independent brainstorms, informal pitches, formal proposals, initial reactions, and sketches. It provides strengths and weaknesses of each method from the perspective of planning an advert for Coca-Cola targeting ages 16-19 at festivals and beaches. Overall, the methods allowing visualization and feedback were preferred, while those relying only on the individual's ideas or taking a long time were less favored.

1. Communication Methods
Planning
Your Name

2. Codes
Number Name Brief Description
1 Compliance Don’t lie or post anything illegal when you are
advertising.
2 Recognition of
marketing
communications
Make sure that when you advertise it is clear that its
an advert and the people viewing it are aware of
that.
3 Misleading Adverts You can’t lie about the products price and what it is
able to do when you are advertising it.
4 Harm and Offence Your advert can not deliberately offend or hurt one
others feelings with your advert.
5 Children Cannot promote dangerous behaviour with children
6 Privacy You must ask for permission from a celebrity before
you use one of their photos for your advert
13 Food, food
supplements
and associated
health or nutritional
You can’t promote unhealthy diet habits and must
make sure before promoting that its true and you
have proof.

4. Mind Map
Coca cola poster
Audience- ages 16 to
19
Locations- festivals
Beaches
Camp fires
Colour scheme –
red, yellow,
orange, pink,
green
Bright colours
because its bright
and summery
Slogan- stay
delighted and
refreshed this
summer with
coca cola!

5. Mind Map
• Strengths of using this method
– You can link ideas to another and brain storm.
– You can generate ideas from scratch.
– You can visualise your information.
• Weaknesses of using this method
– You cant add a lot of detail such as pictures.
– It limits how much you can say due to the design.
• Did you like using this method? Why?
I don’t like using this method as I feel it just doesn’t
help me.

6. Mood Board

7. Mood Board
• Strengths of using this method
You can use your imagination to create what you want
instead of writing.
They save time because you can just get pictures of your
idea.
• Weaknesses of using this method
It doesn’t explain in detail why you chose a certain photo
• Did you like using this method? Why?
• Yes because if I am finding it difficult to explain a
certain thing I can get a photo or multiple photos and it
kind of gives you an idea.

8. Style Sheet

9. Style Sheet

10. Style Sheet
• Strengths of using this method
– It gives you an idea of what colours and fonts you would
like to use.
• Weaknesses of using this method
– The fonts that you pick might not fit with what you choose.
• Did you like using this method? Why?
• Yeah I like this method because you can put all
different types of fonts and colours together to see
which you like the best.

11. Layout Plan

13. Layout Plan
• Strengths of using this method
– It can help you organise things and think them
through.
• Weaknesses of using this method
You might not be able to find the pictures you want.
Did you like using this method? Why?
No because I couldn’t find a long beach picture and
it made it difficult for me.

15. Independent Brainstorm
Friends at the beach
drinking coca cola and
playing games
Stay delighted and
refreshed this summer
with coca cola- slogan
(summer music in the
background)

16. Independent Brainstorm
• Strengths of using this method
– You can plan the way you want your advert to be set
out and how it looks.
• Weaknesses of using this method
– It just relies on one individuals ideas and you might
struggle on what to put.
• Did you like using this method? Why?
• No because I struggled with what to write.

17. Informal Pitch
• Strengths of using this method
– So you know what you can improve
– They can suggest you stuff that you haven’t
considered.
• Weaknesses of using this method
– Its only one persons feedback and it might be better if
you get collective feedback.
• Did you like using this method? Why?
• Yes because you can improve in a better way.

18. Formal Proposal
• Strengths of using this method
– You can plan our and describe what your idea is and
how you want it to look and be.
• Weaknesses of using this method
– You cant get any form of feedback on it as it is just you
writing.
• Did you like using this method? Why? I like this
method if I only need to plan out.

20. Initial Reaction
I am unsure on how to make an advergame and
draw pixels as I have never done or planned
before. My game idea is to have a person at the
bottom of the screen, and they must work
their way up to the top by climbing ladders and
avoiding obstacles and collect all the coca cola
bottles before reaching the top.

21. Initial Reaction
• Strengths of using this method
– You can say your first thoughts and plan to see if you
like the ideas you come up with.
• Weaknesses of using this method
– If you go with your first initial reaction it might not be
the best or correct way of doing things as you haven’t
really given it a thought.
• Did you like using this method? Why? I like using
this method if I need to think of something fast.

22. Sketches

23. Sketches
• Strengths of using this method
– You can picture how you want your advergame to
work when you draw out the pixel pictures.
• Weaknesses of using this method
– If you’re not very good at drawing it might not go how
you wanted it to.
• Did you like using this method? Why? No because
I am not good at drawing but it still gave me a
good idea of how I want my advergame to look.

24. Formal Proposal
• Strengths of using this method
• It shows you different factors you need to
consider.
• Weaknesses of using this method
• Very long process and takes a lot of time
• Did you like using this method? Why? No
because it takes a long time to complete.