2. Codes
Number Name Brief Description
1 Compliance The central principle for all marketing
communications is you need to make sure you don’t
lie
2 Recognition of
marketing
communications
To make sure the material s clearly identifiable and
make it look like what it actually is for example
make sure and advert looks like an advert
3 Misleading Adverts You cant lie about the product your making
4 Harm and Offence It cant cause harm or offend anyone
5 Children You cant promote dangerous content and you cant
pressure a child into buying anything
6 Privacy You would need to get permission to use a celebrity
13 Food, food
supplements
and associated
health or nutritional
claims
You cant promote poor dietary habits
3.
4. Mind Map
Summer theme
Have the
sun at the
top pf the
page
Beach
Sandcastle
Sea
surfing
People
drinking
coke
Group of
people
gathered
round
enjoying coke
Deck chair
5. Mind Map
• Strengths of using this method
– It can give you ideas of what you can do for your
final product
• Weaknesses of using this method
– A lot of the ideas might not end up being used
• Did you like using this method? Why?
• Yes I find it helpful
7. Mood Board
• Strengths of using this method
It can give you a visual representation of your poster
• Weaknesses of using this method
People might find it easier writing down what they
would put
• Did you like using this method? Why?
• Yes I like using images
9. Style Sheet
• Strengths of using this method
– It gives a few ideas of what to do
• Weaknesses of using this method
– Probably wont be used as inspiration in the final
products
• Did you like using this method? Why?
• No
11. Layout Plan
• Strengths of using this method
– Gives a good idea of final design
• Weaknesses of using this method
– I don’t think there Is a weakness
• Did you like using this method? Why?
• Yes
12.
13. Independent Brainstorm
Sounds:
Clinking glasses
Slurping noise
Cracking open a can
Gulp noise
A pouring noise
Barbeque in the background, tsssss noise of some
sizzling meat
Kids laughing
Someone sucking a straw
Audience:
16-19 year old
Props:
glass
Ice cubes
Cans
water
Voiceover:
Fast to the point
Theme:
Coca cola is to be shared
and enjoyed with other
people
14. Independent Brainstorm
• Strengths of using this method
– Gives me an idea of what to do
• Weaknesses of using this method
– Only one set of ideas and not a lot of variety
• Did you like using this method? Why?
• Yeah, it is something I can go back to
15. Group Idea Generation
Group ideas
Football/Christmas/Halloween/new
years/celebration
Santa/refreshing
Family and friends
Quenches thirst best
Audience: 16-19
Ref blowling whistle stating
its hot
Vuvuzealas being blown
16. Group Idea Generation
• Strengths of using this method
– Gives me an idea of what to do and a lot of variety
• Weaknesses of using this method
– Not a lot of my own ideas
• Did you like using this method? Why?
• Yes because it is something I can come back
to
17. Informal Pitch
• Strengths of using this method
– Give you an idea of what is good and what is not
• Weaknesses of using this method
• Your idea could be reworked
• Did you like using this method? Why?
• Yes because it improves my radio advert a lot
before I have even began
18. Formal Proposal
• Strengths of using this method
– It ask the questions that I wouldn’t normally think
about unless asked which could be a determent
for my ad
• Weaknesses of using this method
– Doesn’t help at all in the final production
• Did you like using this method? Why?
19.
20. Initial Reaction
• I think it would be good to give a photographic
interpretation of an advert in case people
prefer reading over listening
21. Initial Reaction
• Strengths of using this method
– It would give a photographic version of what you
are going to be doing
• Weaknesses of using this method
– It would take a bit of time
• Did you like using this method? Why?
• Yes
23. Sketches
• Strengths of using this method
– It is good to draw it out on paper first so u can rub
out mistakes
• Weaknesses of using this method
– People might find it harder to draw on paper
• Did you like using this method? Why?
• yes
Editor's Notes
Include a copy of your communication method. Use as many slides as you need to by copying and pasting this slide. Include scans, screenshots or produce it in PowerPoint
Include a copy of your communication method. Use as many slides as you need to by copying and pasting this slide. Include scans, screenshots or produce it in PowerPoint
Include a copy of your communication method. Use as many slides as you need to by copying and pasting this slide. Include scans, screenshots or produce it in PowerPoint
Include a copy of your communication method. Use as many slides as you need to by copying and pasting this slide. Include scans, screenshots or produce it in PowerPoint
Include a copy of your communication method. Use as many slides as you need to by copying and pasting this slide. Include scans, screenshots or produce it in PowerPoint
Include a copy of your communication method. Use as many slides as you need to by copying and pasting this slide. Include scans, screenshots or produce it in PowerPoint
Include a copy of your communication method. Use as many slides as you need to by copying and pasting this slide. Include scans, screenshots or produce it in PowerPoint
