Organic Name Reactions for the students and aspirants of Chemistry12th.pptx
Fact file
1. Daniel Schiffer- skateboarder, videographer, photographer, youtuber, freelancer
When he was a young kid, 14, Daniel got his first camera andstarted filming him andhis family
aroundthe househe also was into skateboardingata high level so started filming him andhis friends
doingtricks and stuntsandpostingthemto youtube. Oncehe saw people were watching his videos
he cared way moreaboutthe quality andbegan toget obsessedwith camera gear to upgrade the
quality yet knew nothingonhow to use the equipment. Justas Daniel went to university he hadthis
older friend whowas a photographerfora skatecompany andaskedDaniel tocome downandtake
videos. He learnt a lot from this friend speckle how to deal with clients. After thishe started
freelancing with small restraint’s and small company’s alsosomeeventsto then get his first real
estate shotwhich came yearsafter. He started a new YouTubechannel3 years ago givingtutorials on
how to shoothomemadecommercialsfrom home andhow to edit also how to use different bits of
equipmentto its best ability. He hasworked with big brandssuchas monster, Doritos, coca cola and
many others. His YouTubechannel has 1.61millions subscriberswith superhigh quality and helpful
content. He became a YouTubesuccess in only 3years.
Alex Trochut was born in 1981 in Barcelona, Spain. After completing his studies at Elisava Escola
Superior de Disseny, Alex established his own design studio in Barcelona before relocating to New
York City. Through his design, illustration and typographic practice he has developed an intuitive
way of working that has resulted in his expressive visual style.
For Alex, typography functions on two hierarchical levels. First, there is the image of the word we
see; reading comes secondary. As a designer, Alex focuses on the potential of language as a visual
medium, pushing language to its limits so that seeing and reading become the same action and
text and image become one unified expression.
Mixing styles and genres and drawing equally from pop culture, street culture, fashion and music,
Alex has created design, illustration and typography for a diverse range of clients: Nike, Adidas,
The Rolling Stones, Katy Perry, BBC, Coca-Cola, Pepsi, The Guardian, The New York Times, Time
Magazine and many others. Alex’s work has been internationally recognized, appearing in in
exhibitions and publications worldwide. He has given talks and been honored by the Art Directors
Club––including being named a 2008 Young Gun––the Type Directors Club, Creative Review,
Cannes, Clio and D&AD among others. His monograph, More Is More, explores his working
methodologies and influences and was published in 2011.
Alex currently lives and works in Brooklyn.
Alex has worked across disciplines to bring to life design solutions tailored to meet the concerns
of each client. Alex works collaboratively with a range of clients traversing music, fashion,
editorial, and beyond: from developing a visual language for bands like The Rolling Stones, Arcade
Fire and Vampire Weekend to expressively communicating a new product or direction for
companies like Coca-Cola, Nike and British Airways to developing engaging editorial for
publications like The New York Times, The Guardian and Esquire UK. With every new project, Alex
fuses his aesthetic sensibility with a prescient cultural understanding to create distinctive designs,
illustrations and typography.
Music
2. The Rolling Stones, Katy Perry, Caribou, Phish, James Murphy, Four Tet, Arctic Monkeys, Arcade Fire, Wiz
Khalifa, Vampire Weekend, Sufjan Stevens, Manel, Damian Lazarus, Acid Pauli, Lucy, Rebolledo, Ellen Alien,
Moderat, Alagoas, Kaitlyn Aurelia Smith, Noia, Joywave,
Editorial
Penguin Classics, New York Times, The Guardian, Vanity Fair, V magazine, Wired, Washington Post, Etapes,
Creative Review, Esquire, ESPN, GQ…
Advertising
Coca Cola, Nike, Apple Music, The Oscars, IBM, Johnnie Walker, McDonalds, Volkswagen, Toyota, Fiat, Seat,
Audi, Adobe, Adidas, MTV, Pepsi, British Airways, Converse, Chivas, Absolut, The Economist, Fallon, BBH, Saatchi
& Saatchi, Mother, JWT, TBWA, W+K, ING, Footlocker, MasterCard, Lays, Taco Bell,…
Fashion
M·A·C, Camper, Patagonia, 55DSL, Nixon, Sixpack, Top Shop, Ecko Enterprises, Lane Crawford, PuigGroup,