P1

1. Communication Methods
Planning
Your Name

2. Codes
Number Name Brief Description
1 Compliance Try not to include false information and images that
are considered quite inappropriate.
2 Recognition of
marketing
communications
Needs to look like an advertisement, with slogans,
images, etc.
3 Misleading Adverts No lying about the products features, or misleading
information.
4 Harm and Offence Nothing offensive to a certain group or demographic.
5 Children Advertise something non dangerous to influence kids.
6 Privacy Ask for a celebrities permission for them to be in your
advertisement.
13 Food, food
supplements
and associated
health or nutritional
claims
Do not say a product has health benefits with no
information to back it up.

4. Mind Map

5. Mind Map
• Strengths of using this method
– Good way to gather ideas to be incorporated into your
product.
• Weaknesses of using this method
– Can be hard trying to think of ideas.
• Did you like using this method? Why?
- Yes because it is a good way to plan your ideas
before heading straight into the project not
having an idea of what to do.

6. Mood Board

7. Mood Board
• Strengths of using this method
- Good way to gather examples of ideas you could
incorporate into your own.
• Weaknesses of using this method
- Trying to pick which pictures you want can be hard.
• Did you like using this method? Why?
- Yes because it is a nice relaxing way to plan,
getting ideas of what you maybe want to try putting
into your own work.

8. Style Sheet
Colour Ideas:
- Red
- Blue
- Purple?
- Maybe even orange as
well.
I chose these fonts because they stood out to me, and I though it could be a good idea to
maybe incorporate a few of these fonts into my own advertisement poster.

9. Style Sheet
• Strengths of using this method
– Good for finding which fancy readable font you
want to use.
• Weaknesses of using this method
– Can be a bit simple.
• Did you like using this method? Why?
- Yes, because it was a bit fun looking through
fonts to use.

10. Layout Plan

11. Layout Plan
• Strengths of using this method
– Its good for getting a general idea of what you want your
poster to look like.
• Weaknesses of using this method
– Sticking with and gathering ideas can be a bit hard with
this I feel.
• Did you like using this method? Why?
• - Yes because it helps me get ideas for what I want in
my poster, as well as allowing me to experiment with
different ideas.

13. Independent Brainstorm

14. Independent Brainstorm
• Strengths of using this method
– Brainstorming for some good various ideas.
– Being able to categorise and branch off the ideas you have.
• Weaknesses of using this method
– Sometimes thinking of ideas can be quite difficult
• Did you like using this method? Why?
• - Yes because I like using this as a way to brainstorm and think
about ideas when I come around to doing this project.

15. Group Idea Generation

16. Group Idea Generation
• Strengths of using this method
– Good to brainstorm with others ideas and have
discussions on what to use for your project.
• Weaknesses of using this method
– Nervousness to speak to others.
• Did you like using this method? Why?
• - Sure, I guess, brainstorming ideas can be good,
but I just get nervous when talking to people.

17. Informal Pitch
• Strengths of using this method
– Good to show your ideas to others to see their thoughts.
• Weaknesses of using this method
– Usually involves public speaking, which can be quite weird
to do sometimes.
• Did you like using this method? Why?
• - Not really because I find talking about my ideas to
other people, pretty overwhelming sometimes.

18. Formal Proposal
• Strengths of using this method
• Weaknesses of using this method
• Did you like using this method? Why?

20. Initial Reaction
• I am quite excited to start trying out since

21. Initial Reaction
• Strengths of using this method
• Weaknesses of using this method
• Did you like using this method? Why?

22. Sketches

23. Sketches
• Strengths of using this method
• Weaknesses of using this method
• Did you like using this method? Why?

24. Formal Proposal
• Strengths of using this method
• Weaknesses of using this method
• Did you like using this method? Why?