A power point I completed for communications method

1. Communication Method
Evaluation
Abigail Long

2. ASA Codes
Number Name Brief Description
1 Compliance Do not intentionally break laws/rules in order to sell
your product
2 Recognition of
marketing
communications
Make it recognisable as your brand and nobody
else's
3 Misleading Adverts Don’t lie to customers by saying it’s something it’s
not
4 Harm and Offence Make sure your content will not offend anyone
5 Children Do not pressure children into buying the products
and do not mislead them about the product
6 Privacy Do not use anyone’s (including celebrities)
pictures/likeness without their consent
13 Food, food
supplements
and associated
health or nutritional
claims
Do not lie about the healthiness of a product,
unless you have some way to back up your claim.

3. Mind Map

4. Mind Map
• Strengths of using this method
– You can keep a track of your thoughts. You can see where your
ideas started from and how they got to the place they are now.
– People will be able to understand my ideas because of how it’s
been laid out.
• Weaknesses of using this method
– It’s hard to distinguish which ideas are which.
– Would be easier if you could use different colours or some
identifying marker so you can tell them apart.
• Did you like using this method? Why?
• Yes it was simple and easy to use because it helps me think of other
ideas.
• You can go back to your ideas if you forget something.

5. Mood Board

6. Mood Board
• Strengths of using this method
– You can use all different sources of material. It helps me visualise my idea.
– You can have many ideas in the same place.
• Weaknesses of using this method
– Can be very cluttered and you may have to pick and choose certain
things.
– Difficult to move around pictures because there was limited space.
Would’ve liked more.
• Did you like using this method? Why?
• It’s certainly not my favourite method, because it’s very all over the place
and can be frustrating, but it does have good uses, like showing a vague
idea of what your ideas are and comparing them against other images.

7. Style Sheet

8. Style Sheet
• Strengths of using this method
– You can test out different font and styles, so that there’s more choices
to pick from.
– You can compare different colours and find the ones that work for you.
Which helps you work out what colours to use in your final piece.
• Weaknesses of using this method
– Takes a long time to decide which fonts to use, which wastes time that
you could be using on your production.
– Have to be careful with colour selection as you don’t want too many.
• Did you like using this method? Why?
• This method is OK, but it can take a lot of time you could be using on other
things and concentration you could be spending on something else, and you
have to choose carefully what you want/need as too many different colours or
font styles can be overwhelming.

9. Layout Plan

10. Layout Plan
• Strengths of using this method
• Weaknesses of using this method
• Did you like using this method? Why?

11. Brainstorm
Catchy jingle
Drink sounds (can opening, fizz, pouring)
Nice sounding voice
Upbeat music
Stories
Mm
*insert slogan here*
Use the word refreshing
Tempting
Meta (Continues on next page)

12. Brainstorm
*Static*
Hey you! Yes, you!
Me?
No not you! The one listening to this ad!
What are you talking about? Ad?
Yes, Ad. We’re in an ad.
Dude, I think you’ve gone crazy.
Do you mind? I’m trying to talk!
To who? There’s no one here but us.
Yes there is, right now there’s a person listening to this Ad as they listen to the radio.
This isn’t an Ad!
Oh really, then why do you have a bottle of coca cola?
What? This? I just like coke!
Well, everybody does but that’s not the point is..
*Terms and conditions*
Oh now look what you’ve done! We’ve wasted the allotted time!
Wait, this is really an Ad?
Yes! And now it’s ending.
What happens to us after the Ad ends?
Well, we’ll probably get fired from doing such a terrible job of promoting coca cola.
No! I meant what happens to the in-Ad us?
Oh, we’ll probably cease to exist.
WAIT WHAT?
*Music starts paying*
Have a refreshing glass of coca cola, any time any place! Utterly delicious!
NO PLEASE DON’T END I HAVE A WIFE AND KIDS
Taste the feeling!
*white noise*

13. Brainstorm
• Strengths of using this method
– Can see where your ideas came from and where they
might go.
– Can think up lots of ideas
• Weaknesses of using this method
– You might not be able to remember where certain ideas
come from
– Might decide that you don’t like some ideas but can’t get
rid of them.
• Did you like using this method? Why?
• Yes because you can see the planning pretty clearly and
its easy to use.

14. Informal Pitch (Group Idea generation)
• Strengths of using this method
– Can generate useful ideas
– Can bounce ideas off each other
• Weaknesses of using this method
– Might not agree on everything
– Could accidentally leave someone’s ideas out
• Did you like using this method? Why?
– Yes, it’s easier to think of ideas and think in a group
and you don’t have to worry if you don’t have any
clear ideas

15. Group Idea Generation

16. Group Idea Generation
• Strengths of using this method
– Easy to work with other people
• Weaknesses of using this method
– Might not agree with everyone
– Could have arguments about things which waste
time
• Did you like using this method? Why?
• Yes because you can collaborate and think of
way more ideas then just one person.

17. Formal Pitch
• Strengths of using this method
– It’s something new
– Looks fairly simple to use
• Weaknesses of using this method
– Might not be able to draw very well
– Need to be kind of artistic
• Did you like using this method? Why?
• Yes, because it’s good to see how you feel
about things before and after.

18. Initial Reaction
Advergame
• I believe it'll be difficult as you have to draw
everything/ animate pixels, make sure it all
works and looks good.

19. Initial Reaction
• Strengths of using this method
– Can see what things look like.
– You get to experiment
• Weaknesses of using this method
– If you can’t draw it can be difficult
• Did you like using this method? Why?
• Yes because you can get a feel for what things
will look like.

20. Sketches

21. Sketches
• Strengths of using this method
– Can see what they look like
• Weaknesses of using this method
– Might not be able to draw
– Restricting
• Did you like using this method? Why?
• Not really, because I’m not that good at
drawing and it requires a certain level of skill

22. Formal Proposal
• Strengths of using this method
• It’s easy to draw in pixels
• Can see what things look like
• Weaknesses of using this method
– Can be hard without a ruler
– Might make a mistake
• Did you like using this method? Why?
• Yes, I find stuff like that very relaxing and it’s
quite easy to do, even if you’re not the best at it.