2. ASA Codes
Number Name Brief Description
1 Compliance Abide by all laws and make it age propitiate to all
viewers
2 Recognition of
marketing
communications
make it look appropriate for purpose, employ
conventions and state products name
3 Misleading Adverts Do not lie about product
4 Harm and Offence do not offend anyone
5 Children Do not promote dangerous behaviour or pressure
kids
6 Privacy Make sure you own the rights to all media used
13 Food, food
supplements
and associated
health or nutritional
claims
Don’t promote bad dietary habits or lie about
health benefits
3. Mind Map
Make it comical
Use brand colours and logo
Use a pop and op style
in the style of Andy
Warhole but with a
baquiste twist
Makeit look
appealing to target
costumer
4. Mind Map
• Strengths of using this method
– Gets idea out in front of you
• Weaknesses of using this method
– Can get a bit messy and confusing
• Did you like using this method? Why?
• Yes because it helps me to visualise ideas and
get something down on paper
6. Mood Board
• Strengths of using this method
– Shows mood and over all asethic
• Weaknesses of using this method
– Doesn’t show actual idea
• Did you like using this method? Why?
• Im not a fan of mood boards unless I can use
paint and collage
8. Style Sheet
• Strengths of using this method
• Clearly Shows type font
• Weaknesses of using this method
• Only shows type font
• Did you like using this method? Why?
• Im inparshall to this method
10. Layout Plan
• Strengths of using this method
– Helps you decide where to place info
• Weaknesses of using this method
– I cant see one
• Did you like using this method? Why?
• Yes because it helps you plan ahead
12. Brainstorm
• Strengths of using this method
– Can see what's in front of you
• Weaknesses of using this method
– Isn't as effective as a first draft
• Did you like using this method? Why?
• I already knew what I want to use but it helps
to spell it out
13. Informal Pitch
• Strengths of using this method
– It is casual and get give you feed back on ideas
• Weaknesses of using this method
– No structure
• Did you like using this method? Why?
• I enjoyed this proses for its lack of formality
15. Group Idea Generation
• Strengths of using this method
• Weaknesses of using this method
• Did you like using this method? Why?
16. Formal Pitch
• Strengths of using this method
– Its formal
• Weaknesses of using this method
– It can sometimes block ideas
• Did you like using this method? Why?
• I prefer informal to formal but that’s
17. Initial Reaction
• I was initially excited about this project
although I have never animated with photo
shop before it is something I've always wanted
to do and was excited for the challenge.
• I decided to keep it simple with a basic
platforming game to reach the end a
refreshing coke can
18. Initial Reaction
• Strengths of using this method
– Shows your initial reaction to the advergame
• Weaknesses of using this method
– Doesn’t fully pan it out
• Did you like using this method? Why?
• Yes because it just reinforced my indeas
20. Sketches
• Strengths of using this method
– I found sketching out my ideas helped me to
develop my ideas and show a clear idea of what I
wanted to do.
• Weaknesses of using this method
– i ended up changing my design in photo shop so it
doesn’t always ended up the way you planed
• Did you like using this method? Why?
• I like being able to have a visual idea of my
ideas in front of me and it helps me plan.
21. Formal Proposal
• Strengths of using this method
– It shows a professional outlook on the project on
hand
• Weaknesses of using this method
– i find that it doesn’t leave room for creative
freedom and can lack personal touches
• Did you like using this method? Why?
• Im not the biggest fan of using this metho
although it is always good to try different ways
of getting to the same point.
Editor's Notes
Include a copy of your communication method. Use as many slides as you need to by copying and pasting this slide. Include scans, screenshots or produce it in PowerPoint
Include a copy of your communication method. Use as many slides as you need to by copying and pasting this slide. Include scans, screenshots or produce it in PowerPoint
Include a copy of your communication method. Use as many slides as you need to by copying and pasting this slide. Include scans, screenshots or produce it in PowerPoint
Include a copy of your communication method. Use as many slides as you need to by copying and pasting this slide. Include scans, screenshots or produce it in PowerPoint
Include a copy of your communication method. Use as many slides as you need to by copying and pasting this slide. Include scans, screenshots or produce it in PowerPoint
Include a copy of your communication method. Use as many slides as you need to by copying and pasting this slide. Include scans, screenshots or produce it in PowerPoint
Include a copy of your communication method. Use as many slides as you need to by copying and pasting this slide. Include scans, screenshots or produce it in PowerPoint
