2. Codes
Number Name Brief Description
1 Compliance They should be legal honest and truthful
2 Recognition of
marketing
communications
The advertisement must be clearly marked as an
advert
3 Misleading Adverts You are not allowed to lie about a products ability
4 Harm and Offence The advert cannot intentionally offend a person
5 Children You cannot pressure children or promote dangerous
behaviour
6 Privacy Must have written permission if youd like to include
a celebrity or well known person
13 Food, food
supplements
and associated
health or nutritional
claims
You cannot promote poor dietary habits nor can you
claim your product has health benefits without
evidence to support your claim.
5. Mind Map
• Strengths of using this method
• - Gives a more accurate idea of what you want your design too be based
around
• Weaknesses of using this method
• - Once you have a set idea in mind you may not want too explore other ideas
• Did you like using this method? Why?
• - It was helpful because it helped me jot down some ideas
7. Mood Board
• Strengths of using this method
- Shows personal interests in images
• Weaknesses of using this method
- No written ideas
• Did you like using this method? Why?
• - Yes because I can be more creative
• - And it’s easier
9. Style Sheet
• Strengths of using this method
– Can find cool fonts or colour pallets too be used
• Weaknesses of using this method
– Cant always find everything you need such as images
• Did you like using this method? Why?
• - yes because it shows varied ideas of fonts or colour schemes.
13. Layout Plan
• Strengths of using this method
– You can begin to gain a rough idea of what design you would like.
– Fairly quick
• Weaknesses of using this method
– Limited to design ideas
– Only so much you can do via images
– If you do not have any idea it could be slow
• Did you like using this method? Why?
• - yes because I can do a rough sketch of my design
14.
15. Morning routine
• My Alarm goes off at 7:00 (alarm sound)
• I Get up for a shower (running water)
• I then Get dressed (hanger in closet)
• After that I Have some cereal (bowl)
• Then Brush my teeth (electric toothbrush)
• Pack bag (door cabinet)
• And then go (engine start up)
17. Independent Brainstorm
• Strengths of using this method
• Weaknesses of using this method
– Ideas are not very accurate or detailed
• Did you like using this method? Why?
• Yes because I can quickly jot down ideas
Easy to jot down quick ideas
18. Informal Pitch
• Strengths of using this method
– Good to get feedback from tutor
• Weaknesses of using this method
– One persons perspective
• Did you like using this method? Why?
• Yes because I can get good feedback or ideas
19. Formal Proposal
• Strengths of using this method
– Very good because you get specific details on what
you want
• Weaknesses of using this method
– Can take a while
• Did you like using this method? Why?
• Yes because It allowed me too be certain on
some ideas.
22. Initial Reaction
• Strengths of using this method
– Can get your initial thoughts (good or bad)
• Weaknesses of using this method
– Doesn’t really create any further ideas than what
is already in mind
• Did you like using this method? Why?
• It's okay because it's simple but no specific
24. Sketches
• Strengths of using this method
– Can get a nice idea down of what I want.
• Weaknesses of using this method
– Only a rough idea
• Did you like using this method? Why?
Yes because I can draw some
ideas
25. Formal Proposal
• Strengths of using this method
– Very good because you get specific details on what
you want
• Weaknesses of using this method
– Can take a while
• Did you like using this method? Why?
• Yes because It allowed me too be certain on
some ideas.
Editor's Notes
Include a copy of your communication method. Use as many slides as you need to by copying and pasting this slide. Include scans, screenshots or produce it in PowerPoint
Include a copy of your communication method. Use as many slides as you need to by copying and pasting this slide. Include scans, screenshots or produce it in PowerPoint
Include a copy of your communication method. Use as many slides as you need to by copying and pasting this slide. Include scans, screenshots or produce it in PowerPoint
Include a copy of your communication method. Use as many slides as you need to by copying and pasting this slide. Include scans, screenshots or produce it in PowerPoint
Include a copy of your communication method. Use as many slides as you need to by copying and pasting this slide. Include scans, screenshots or produce it in PowerPoint
Include a copy of your communication method. Use as many slides as you need to by copying and pasting this slide. Include scans, screenshots or produce it in PowerPoint
Include a copy of your communication method. Use as many slides as you need to by copying and pasting this slide. Include scans, screenshots or produce it in PowerPoint