fmp

1. Research
Your Name

2. Existing Product
The music video is in
black and white and this
which makes it
mysterious as the music
video is based on horror
films which is why it gives
out a mysterious effect
and makes the audience
think what is going to
happen next
The glow that’s coming out
his eyes make him look
powerful and makes him
look supernatural and this
will attract a young
audience as they will think
that it is “cool” and it will
keep them interested
throughout the music video
In this music video the sky
has been edited to the galaxy
themed which suggests that
he is again super natural and
it keeps the audience
interested in the music video.
The multi-coloured galaxy sky
could attract the audience
because my audience are
quite young and therefore
these colours will catch their
eyes
Here the artist has
been cloned whilst
each clone is fading
away. This will
attract a young
audience because
it’s a trippy effect
and my young
audience will enjoy
this
In this part of the music
video there is a transition
that goes through the
artist eye to the next shot
and this adds another
mysterious and
supernatural effect to the
music video
In this shot it has the line effect which is
common is hip-hop music videos just to make
the video look good and it is inspirational to
my target audience

3. Existing ProductSimple colour
scheme of black
red and
gold/brown The artist 21 savage has
been made to look slightly
like a cartoon and has a
blue glow around him to
show his power
“21SAVAGE” is the artist
name and it is in big bold
writing so that it stands out
to the audience. The
connotations is that the red
could suggests his passion for
hip-hop and red suggests
danger so it could suggest
that he’s dangerous and this
links into him being seen as
powerful
All the tour dates
and venues of where
he is preforming
The connotations is
that the black
background is
mysterious and could
suggest that the
concert is going to be a
mystery and the
audience don’t know
what's going to happen
and the gold links into
his wealth and the
power that the artist
21 savage has

4. Existing Product
Tour dates and the venue are at the
bottom of the poster plain white
white/ light gray writing and takes
up a lot of the page so that it stands
out to the audience and the
audience can easily see if the artists
is preforming near them and if they
are on what day they are
The image of the artist and he is
covering his face which gives a
mysterious element to the
poster and the smoke behind
him makes him look more
powerful and he looks serious
which could mean that he’s very
serious about his music.
The clothes that the artist is
wearing matches the colour
scheme of the poste and the
brand he’s wearing is an
expensive brand which could
make him to be seen as
successful as he's able to
buy these brands and this
relates to my audience as
streetwear and fashion is
very big in the hip-hop
community
The main colour scheme
for this poster is black,
white and grey and these
colours work together very
well and are quite simple
The artist name in big / bold
text so that it stands out and
the audience can easily
identify who’s concert it is and
it is one of the first things that
the audience will see well as
the main image on the page

5. Existing ProductDrake is the main shot
and is made to look
powerful having all his
friend there that all look
up to him and will do
whatever he says
All of drakes friends
are wearing the same
brand of clothes
which is drakes brand
ovo which is fairly
expensive
The video has a dark colour scheme
and the connotation here could be
that it adds a mysterious element to
the video as you don’t know what is
going to happen in the video and
In the background of the music video
there is a mansion and this shows power
and wealth that the artist has and this
could inspire the audience and motivate
the audience
All wearing expensive clothes
and expensive jewellery to
show off power and wealth

6. Research Analysis
• What common features do the researched
products have?
Common features that I have found in my research is that
they try to be mysterious and try to look powerful and
try to show off their wealth
• What aspects of the research will you include
within your on work?
Some aspects that I will include in my work will be the
special effects to include in my music video such as the
line effects and many others and I will also create my
album cover so that it’s simple

7. Questionnaire Analysis

8. Audience research
• Observation: 100% of people that did my survey are aged between 15-25
• What this says about my audience: This says that my audience as young as
they are in there teenage years and early 20’s
• How will your product appeal to this audience: My product will appeal to
my audience as these ages are my target audience that will view my music
video

9. Audience research
• Observation: 30% of the people that took my survey are female whilst the other 70% are
male
• What this says about my audience: This says more males are more likely to view my
music video
• How will your product appeal to this audience: My product will appeal to
this audience as it’s a hip-hop music video so therefore more males are
likely to view it

10. Audience research
• Observation: 70% of my audience listen to hip-hop and 30% listen to pop
• What this says about my audience: This says that the majority of my audience are hi-
hop fans and as it’s a hip-hop music video this who I want to be targeting
• How will your product appeal to this audience: my product will appeal to
my audience as if 70% like hip-hop music I’m filming a hip-hop music video
so as they like the music they are likely to check out the vdeo

11. Audience research
• Observation: 50% of people like music videos with a narrative and 50% don’t
• What this says about my audience: This says that some of my audience enjoy a
narrative where ever some don’t
• How will your product appeal to this audience:My product will appeal to my
audience as they like hip-hop so are likely to check out the music video whether it has a narrative
or not how ever I’m not going to include a narrative in my video because in most hip-hop videos
that I watch they don’t include a narrative

12. Audience research
• Observation: 60% of my audience enjoy special effects whilst 40% don’t
• What this says about my audience: this says that the majority or my
audience would like to see some special effects in my music video
• How will your product appeal to this audience: this appeals to my
audience because special effects are quite common in the hip-hop genre
for music videos

13. Audience research
• Observation: Peoples favourite director is Cole Bennet and then Nicholas Jandora
• What this says about my audience: this says that my audience most prefer the Cole
Bennet styled music videos
• How will your product appeal to this audience: my product will appeal to the
audience as I will get inspiration from Cole Bennet and edit in a similar style to him

14. Audience research
• Observation: 100% of my audience watch music videos on YouTube
• What this says about my audience: this says that all of my audience view
music videos on YouTube
• How will your product appeal to this audience: this product will appeal to
my audience as I will have to make sure that the video is in the right
format so that I can upload it to YouTube for my audience to view

15. Audience research
• Observation: 60% watch music videos once a week 20% watch them everyday and
10% watch them multiple times a day and multiple times a day
• What this says about my audience: this says that most of my audience will watch a
music video at least once a week
• How will your product appeal to this audience: my product will appeal to my
audience as my audience are into music videos and watch them once a week or
everyday

16. Audience research
• Observation: 60% wouldn’t restrict younger people as 40% would
• What this says about my audience: this says that 60% of people think that
I shouldn’t restrict younger people from viewing my product
• How will your product appeal to this audience: my product will appeal to
this audience as I'm not going to restrict them from viewing my video

17. Audience research
• Observation: 100% think my music video should be between 1-3 minutes
• What this says about my audience: This says that my audience don’t want
my music video to be too long or don’t want it to be longer than 3 minutes
• How will your product appeal to this audience: my product will appeal to
my audience as I'm not going to include a long narrative introduction to
the music video

18. Interviews

19. Interview 1
Q) What Makes A Good Hip-Hop Music Video?
A) I think that good visuals make a good music video as it has to be fun to
watch and not boring because if you bore the audience then it isn’t a good
video
Q) Do you think its important to have a narrative?
A) I believe it depends on the song, if the song is a emotional song with a
deep meaning then I think that the music video will be better with a
narrative as it will help the audience understand the song more
compared to if its just a vibe, chilled, fun song then I don’t think it
necessary needs a narrative
Q) What Is your favourite effect to see in music videos
A) My favourite effect is the line effect that can be seen in Cole Bennett’s
work

20. Interview 1
• Observation: From interview 1: The observation that I
found out for interview one is that my audience don’t want to
watch a boring video and don’t think it needs a narrative
• What this says about my audience: This says that
my audience aren’t interested in a music video with a
meaningful narrative and would just rather see cool visuals
• How will your product appeal to this
audience: This will appeal to my audience because the
questions that I asked were strictly hip-hop based and my
audience are hip-hop fans

21. Interview 2
Q) What Makes A Good Hip-Hop Music Video?
A) I think good editing makes a good music video such as adding in special
effects and just trying to keep the audience interested especially within
in the first couple of seconds of the video as if the video is boring at the
start of the video then they either wont watch until the end of the video
or they won’t be as focused on the video as what they were to begin with
Q) Do you think its important to have a narrative?
A) No I don’t think its important to have a narrative because I think the
audience re more interested in the song and just fun visuals for hip-hop
and not something that goes into to load of detail with a narrative
Q) What Is your favourite effect to see in music videos
A) My favourite effect would be the jitter effect that is often seen in Kendrick
Lamar’s videos

22. Interview 2
• Observation: From interview 2 I found out that good
editing makes a good music video
• What this says about my audience: This says that
my audience enjoy editing that looks good and include effects
to keep the audience interested in my video
• How will your product appeal to this
audience:
my product will appeal to my audience because when I edit my
music video I’m going to include some effects through out the
video that shall keep my audience interested

23. Audience Profile
Category Demographic Content to appeal to this audience
Age Range
15-25 This will appeal to my audience as this is the age
group that listen to hip-hip music so as they like
music and are fans of the artist they’re likely to watch
the music video. I will also attract my target audience
by using effects that young people enjoy and will
entertain them
Gender
Male The majority of people that listen to hip-hop from my
survey are male so therefore this will appeal to them.
I will make my music video appeal to men as my song
will be rapping about women and relationships as
most hip-hop songs sing about this subject as its an
interest which is quite common to the genre and also
many people can relate to the music.
Psychographic
Emulator My audience appeal is Emulator as my video talks a
lot about girls as well as being successful having
power and also having a lot of money. I've made my
content appeal to my audience by using some
expensive branding in my music video such as yeezy
boosts 350 pirate black and also by using a c.p
company hat

24. Research Evaluation

25. Research Evaluation
• Give an overview of how you conducted your research. Discuss the
strengths and weaknesses of each method
– Product Research
This helped to think of visual ideas and give me ideas on what I want to include when I
design my products I think I could of improved this by analysing more screenshots of videos
and explain them more
– Questionnaires
The questionnaire gave me a better understanding to peoples attitudes towards hip-hop
and understand my target audience better. I think I could of improved this research by
asking just hip-hop fans and not asking people that don’t know as much as other people
know about the genre
– Interviews
The interviews also helped my to understand peoples thoughts and attitudes
towards hip-hop and helped me think on how I can make my music video
appeal to my audience more and what I can include in my videos

26. Research Evaluation
– What sort of a response did you get?
The responses I got from my survey were good as I was able
to use them and analyse the information and use this
information to understand my target audience better
– How did you distribute your survey? Give an advantage and a disadvantage
When I distributed my survey I sent the link to my friends the
advantage of this is that I know that I'm going to get sensible
feedback that I can use and evaluate however the disadvantage
of this is that is that not all of people that I sent the link too
know as much about hip-hop as other people do.