Here is an evaluation of the research methods used: Product Research: Strengths - Provided examples of successful album covers to analyze design elements, themes, and conventions commonly used. This informed design decisions. Weaknesses - Only showed a limited number of examples. May not capture full range of possibilities. Questionnaires: Strengths - Gathered quantitative data on audience demographics, interests, and preferences to ensure the design would appeal to the target market. Weaknesses - Sample size was small so may not be fully representative. Responses could be subjective. Interviews: Strengths - Provided qualitative insights into individual perspectives and reasoning behind preferences. Gave a human element beyond just data.

1. Research
Your Name

2. Existing Product
The album is called
“Graduation” and in the
we can see a photo of a
school with people
graduating and this links
to the target audience as
his target audience are in
this age range and they
will or have already
experienced their
graduation.
This suggests that school is a monster and
the education system isn’t for everybody
especially not for creative individuals such
as Kanye
The denotation is the
mortar boards being
thrown in the
graduation ceremonies
and the connotation is
that they’re celebrating
this “monster”
The monster is spitting out this
“dropout” and suggesting he wont
be successful as he’s not graduating
with everyone else
The bear character
represents Kanye west
and he is bigger than
the other characters
in the cover which
shows his power and
his success.
Another way that Kanye’s
power and success is
shows is with his gold
chain as gold represents,
power, success and wealth

3. Existing Product
The album name “ISSA” is in
big bold font across the
middle of the page so that it
stands out to the audience
across the pink background
This is a close up shot of the
artist and this shows his facial
expressions and from his facial
expression we can tell that he’s
looking quite serious which gives
him an element of power and he
doesn’t look worried about other
people taking his “power” away
he also has the facial expression
of that he doesn’t care . In the
background you can see the hills
behind him in Los Angeles which
is another way success and
power is shown as to live in the
hills it costs a few million
Another way that power is shown is through the $100
dollar bills that we can see. This shows he is successful
and shows he also has power along with his success
Power is also shown through the
trees these trees are quite high
and the artist 21 Savage is the
same height of the tree if not
higher so therefore this shows his
power on how big he is and also
how “big” he is in the music
community
21 Savages red jacket could
suggest his passion for music
as well as it could suggest
his leadership. The red
jacket could also suggest
danger
Another way success is shown is
through the chain that the artist is
wearing and if you look carefully
you can see the chains say “21
Savage” which is the artists rap
name
As well as people buying his
album because they like his
music they will also buy his
album because in a way it feels
like they’re buying into this
luxurious, lavish, power and
flexing lifestyle

4. Existing Product
The background is
black and simple so
that the main focus
is on the image in
the middle of the
page
The fire in the
album cover
suggests that the
album is “Heat”
and “fire” so fans
will want to listen
to it because
One way that
they’re showing
successes is that he
is wearing Saint
Laurent sunglass
that go for $345
The album name is
quite a simple font
and it is in white so
that it stands out
against the black
background
Another way to shoe
success and power is by
including this expensive
sports car which
The famous land
mark suggests power

5. Masthead at the
top of the page so
the audience are
aware of the
magazine brand
Simple colour
scheme of Pink,
black and blueClose up shot of Kanye West so we can
see his facial expressions and his facial
expression looks serious which could
suggest that he’s serious about his
rapping and his career and this also
makes him look powerful
Cover lines are
short, quick
and easy to
read
Header is in
black bold text
to stand out
Some text is bigger than other
and in different colours so that
the most important parts stands
out and it catches the audiences
attention

6. Existing Product
This camera shot is also a
close up shot and from
these shots we can see their
facial expressions and this
adds a mysterious element
in because he is looking
away and possibly looking at
something else which makes
the audience want to find
out more about what's
happening
Straight away from looking at this
album cover we can identify that
it’s a hip hop album as he is
wearing “do rag” which use to be
very popular in the hip hop
culture back in 1990 to early
2000’s
His tattoo also suggests
the hip hop genre as
tattoos use to also be very
popular in the hip hop
culture and the tattoo says
the name of the album
which is “pain is love” and
tattoos slightly hurt and
cause pain when getting
them done
Power in this album cover is shown by the artist not
wearing a top as he has quite a masculine body and this
targets men because men will aspire to be like him and it
will target females as it’s a female gaze which will lead
them into buying his album
https://www.slid
eshare.net/Dme
eThriller/genre-
album-cover-
analysis

7. Research Analysis
• What common features do the researched products have?
Some common features that these album covers have in common is that they
all show off their wealth and success. Another thing they have in common is
that they often include the artist as a cartoon character
• What aspects of the research will you include within your on
work?
Some aspects I will include in my work is to make my cover like a cartoon and
when I'm taking my photos to include some props to make the artist in the
cover look wealthy

8. Questionnaire Analysis

9. Audience research
• Observation: 80% of my audience are male
• What this says about my audience: This says that my main target audience
will be however my secondary audience will be female as 20% of people that answered my
questionnaire are females
• How will your product appeal to this audience: my product will
appeal to my audience as I will target it more towards males

10. Audience research
• Observation: 100% of my audience are aged between 14-30
• What this says about my audience: This tells my I need to market my
product at this age range
• How will your product appeal to this audience: my product will
appeal to this age range as this is the age range that listen to hip-hop

11. Audience research
• Observation: 60% of people that answered my survey listen to hip-hop
• What this says about my audience: this says that most people who
answered my survey listen to hip-hop music
• How will your product appeal to this audience: this will
appeal to my audience as I'm making a hip-hop album cover and 60% of my audience listen
to this genre of music

12. Audience research
• Observation: 50% of people listen to music everyday
• What this says about my audience: this says that most people
listen to music everyday 50% and 40% listen to music 1-2 times a week and
10% listen to music 3-4 times a week
• How will your product appeal to this audience: my product will
appeal to this audience as they listen to music quite regularly so they're a fan of music

13. Audience research
• Observation: 40% of my audience listen to music on YouTube and 30% listen to Spotify
• What this says about my audience: this tells me how people stream their music
• How will your product appeal to this audience: my product will appeal to my
audience as this is where they stream music and I’m making a music related product

14. Audience research
• Observation: 40% have never been to a concert however 60%
• What this says about my audience: This says that the majority of my
audience like going to concerts/ festivals
• How will your product appeal to this audience: my product will
appeal to this audience as I'm marketing it at music fans

15. Audience research
• Observation: 90% of my audience don’t make music
• What this says about my audience: this says that the majority of my
audience just listen to music instead of making music
• How will your product appeal to this audience: my product
will appeal to this audience as this audience are music fans even if they don’t make music
they still listen to music and this is who I'm marketing my product at.

16. Interviews

17. Interview 1

18. Interview 1
• Observation: Loves hip –hop and favourite album cover is lil pump
because it looks really cool
• What this says about my audience: this says that my
audience love hip hop and like album covers that are designed well and
look good
• How will your product appeal to this
audience: this will appeal to this audience as it’s a hip hop album
cover and lil pump album cover is a cartoon and that’s what I'm planning
on doing to my album cover

19. Interview 2

20. Interview 2
• Observation: expects to see rappers showing off how
wealthy and rich they are in an album cover and
favourite album cover is “issa“ by 21 savage
• What this says about my audience: this says that my
audience again like the cartoon styled album cover
• How will your product appeal to this audience: this will
appeal to this audience as again I'm planning on
making my album cover cartoon themed and I'm going
to have the artist on my cover show off how wealthy
and rich he is as this is conventional in rap magazines

21. Audience Profile
Category Demographic Content to appeal to this audience
Age Range
14 – 30 • To make this content appeal to this
audience I will include some conventional
features that
Gender
Male • To make this content appeal to this
audience I will include some features on my
album cover that males have interests in
Psychographic
All into hip-hop • This content will appeal to my audience as
they are all into hip-hop and I'm designing a
hip hop album cover and as its hip hop they
could possibly be interested in it as they are
fans of this music genre
Social Status
All To make this appeal to this audience i will
include the artist in my cover so that he is
represented as powerful and it will make
people that listen to the album feel the same
way as they will feel that their buying into this
luxurious lifestyle

22. Research Evaluation

23. Research Evaluation
• Give an overview of how you conducted your research.
Discuss the strengths and weaknesses of each method
– Product Research
An advantage of product research is that you can see how previous products have
looked in the past and from this you can see what conventions they all include that
you could possible include in your own work
– Questionnaires
A advantage of questionnaires is that its easier to analyse the information as they
include quantitative question and however a disadvantage of these is that you don’t
get detailed responses as they're closed questions
– Interviews
advantages of interviews is that you can get more detailed answer as
they are open questions how ever a disadvantage would be that its
harder to analyse the results

24. Research Evaluation
– What sort of a response did you get?
From my surveys I got results such as my main target audience are male and my
secondary target would be females because more males from listen to hip hop
than females according to my survey that I carried out. Another response I got is
that everybody that listens too hip hop are between 14-30 so there is a fairly big
age difference from people that listen to hip-hop music
– How did you distribute your survey? Give an advantage and a disadvantage
I distributed my survey by sending people I know the link to my survey so that
they could fill it out for me. An advantage of this is that it is a really easy way
to distribute the survey as its all online however a disadvantage would be that
not everybody that I sent the link to answered the survey